L’hôtel Les Jardins du Marais

CHIKALEVA AlenaLEREVEREND AgnèsMBA 2A

Research by brand nameon Google:

Results : The hotel appears in the

first five links on the first page, when

we make the research on Google by

the brand name : « Boutique hôtel

les jardins du marais ».

On the top five we have the link of

the 3rd party Tripadvisor. We can

also see on the first page on Google,

the link for booking.com and for

lafourchette.com (for the hotel’s

restaurant).

Research by brand + location on Google:

Results: The hotel appears on the

firsts links, with a clear appearance

on the Google maps. We find the

hotel without any problems, in the

beginning on the first page in

Google, with a good localisation of

this hotel in map.

On the top five we don’t have a 3rd

party link, but, on the first page on

Google, we can see the links for

tripadvisor.com, for

lafourchette.com and for

expedia.com.

Research by hotel type + localization on Google:

Results : The hotel is the first result

of this searching. The two firsts links

in the top five show the direct site of

this hotel. But, we cannot see the

location, in this sense, there is not the

map.

On the top five, we have the link for

the site Expedia.com, and, at the end

of the first page, we have the link for

booking.com.

The 3rd party analysis on Google:

On the booking.com:On the official website:

Comparaison between the official website and the

booking.com :

As you can see on the slide before, there are many differences between the organization in these two sites. In this sense, the official site is divided in different segments (like situation, rooms, restaurants…), rather than on the booking.com site we have just general information about the hotel and somephotos.

The photos on the both sites are the same, and, if you see on the expedia.com site, the photos are the same too.

Conclusion :

After this studies that we had, we can conclude that this hotel has a verygood position on the search by google. But, we have just one remark, that the hotel should improve and develop itslisting in 3rd parties, because on the first page in google, there are in average, two 3rd parties websites.