Horsepower Challenge

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Horsepower Challenge (HPC)

A Humana original online game to encourage physical activity in children, teens and adults

We make exercise fun, active and engaging by using technology and game play!

How it works:

Each player wears a pedometer on their shoe

Pedometer stores up to two weeks worth of data

Steps wirelessly upload to a remote access point (RAP)

RAP uploads data to www.horsepowergame.com

Each player is represented on a school bus by a horse avatar

Steps = Points = Accessories for horse and school bus

Team with most steps wins!

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HPC- Why Do I Need This? www.exergamefitness.com/humana

As part of the new initiative by President Obama on the regulation of grants

and funding for Physical Education, specifically PEP grants, there will be

new measures based on statistics and hard data to back up the receiving

of grant money.

“In an effort to streamline the Department of Education (USDE)'s programs

and increase effectiveness, the President's FY 2011 budget contains major

changes to the PEP grant program. The PEP program, along with five other

programs, would be consolidated into a new authority called "Successful,

Safe and Healthy Students" (SSHS). Thus, physical education would have

to compete with these other areas for funding” *

PEP GRANTS

* NASPE Official Website

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HPC- Why Do I Need This? www.exergamefitness.com/humana

Through physical activity more and more studies are beginning to show

that an increase in exercise produces an increase in learning and

academic achievements. Through the use of the Horsepower Challenge

we hope to promote physical activity not only inside the Physical Education

classroom, but outside the class as well. Through increased activity we will

improve on academic scores!

“Memory retention and learning functions are all about brain cells actually

changing, growing, and working better together…exercise creates the best

environment for that process to occur.” *

IMPROVE ACADEMIC SCORES

*Dr. John Ratey, Harvard Medical School, author of the book SPARK

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HPC- Why Do I Need This? www.exergamefitness.com/humana

Improvement in Health and Wellness-Through existing

studies our Horsepower Challenge has shown a positive

behavior change in the health and wellness of children.

“62% reported that they exercised more during of the

challenge” *

IMPROVEMENT IN HEALTH AND WELLNESS

*2008 Qualitative Research of Horsepower Challenge Pilot in Louisville, KY

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HPC Experience – The Race www.exergamefitness.com/humana

Teams race on 11

different tracks from

all around the world

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White House

Machu Picchu

Taj Mahal

Serengeti Park

Sydney Opera House

Eiffel Tower

Easter Island Great Sphinx

Mauna Kea Golden Gate Bridge Great Wall of China

HPC Experience – Locations www.exergamefitness.com/humana

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HPC Experience – My Horse & My Bus www.horsepowergame.com

Players can see the number of steps they have taken

each day. Each player is represented by a horse

Teams can purchase accessories for their school

bus. Votes are cast by each team member; a team

leader has authority to purchase the team’s tune ups

The more steps achieved, the more accessories

available for the player to purchase.

100 steps = 1 point

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Horsepower Challenge Specs*

6 challenges

Total number of players to date: 2,379 players

Total number of steps to date: 207 million steps

Total number of miles to date: 78,400 miles

More than 3 times the circumference of Earth

On average, each player walked 33 miles

Total CO2 footprint reduction: 34.48 tons

2 countries; 15 US states + District of Columbia

Average increase in physical activity as a result of Horsepower Challenge: 35% increase

*As of June 9, 2009

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Power of the Horsepower Challenge

Compliments existing PE activities Extends the 30-45 minute PE block beyond the classroom or playing field

Improved academic performance* Positively impacts achievement in overall academic readiness

Physical exercise increases blood flow in the brain

Turnkey program Minimum support required

Data reporting available

Engaging in healthier behaviors+ Students elect to eat more fruits and fresh foods leading to increased energy levels

Learning in a fun online environment Exposes students to all four corners of the world

Ripple effect with player’s social circle Over half of students said they got their families to exercise with them

*2009 Active Healthy Kids Canada Report Card on Physical Activity for Children

and Youth

+2008 Qualitative Research of Horsepower Challenge Pilot in Louisville, KY

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Power of the Horsepower Challenge

Showcase community responsibility Active partner fighting the issues plaguing your

employees’ region (i.e. childhood obesity)

Enhance brand image Increased customer loyalty

Opportunity for in game branding

Attract positive media attention Tackle one of today’s major health epidemics

Fun interactive online exergame

Ripple effect with player’s social circle Over half of students said they got their families to

play the game with them

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Completed Challenges Louisville, KY Pilot (Spring 2008)

Morehead State University (Fall/Spring 2008-09)

Humana Europe (Spring 2009)

American Horsepower Challenge, Phase 1 (Spring 2009)

Utah Horsepower Challenge (Spring 2009)

Infusion Horsepower Challenge (Summer 2009)

Ongoing / Upcoming Challenges American Horsepower Challenge, Phase 2 (Fall 2009)

American Horsepower Challenge, Phase 3 (Spring 2010)

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Activity Reports

Create reports in graphs or tables

Steps displayed by team over time

Contact

EXERGAME FITNESS USA

www.exergamefitness.com/humana-games.htm

info@exergamefitness.com

847-963-8969