the home of great ideas

CONTENTS

02/ Who are JML?04/ Retail 06/ The advertising10/ The promotions12/ Direct14/ Home shopping16/ JMLdirect.com18/ Catalogue20/ International22/ Subsidiaries24/ Our products26/ Brands32/ All under one roof33/ Product development34/ Creative35/ Fulfi lment 35/ Field support36/ Customer service43/ Our purpose44/ Our values45/ Our vision46/ Contacts

02

JML are a global market leader in consumer products sold through innovative video marketing.

Over the last 25 years, we have grown from a small family company into a global business with an annual turnover of more than £100 million.

Our success stems from our unrelenting focus on the products we sell and the way that we sell them. We have built our business by engaging with our customers through dynamic multi-channel advertising, creating distinctive promotional videos that inspire, entertain and sell.

We have grown by continually investing in product and brand development, and by utilising the potential of new technologies to help us expand and communicate with our customer base.

Our people are our biggest asset. We have a skilled and highly experienced team who bring passion and drive to the JML vision and always put quality and service at the forefront of everything we do.

WHO ARE JML?

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E-COMMERCERETAIL TV HOME SHOPPING

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Every JML product has a story to tell, and we use a powerful multi-channel strategy to bring that story to life in-store.

Our bespoke videos sell the benefi ts of each product to the largest possible audience using a dynamic, visually exciting approach that entertains and persuades. Every video highlights commonplace problems and provides compelling solutions that create instant impact and delivers sales.

JML’s fi rst demonstrations were performed live to audiences in stores and consumer exhibitions around the country. Today we use a combination of TV spots, online video content and infomercial advertising alongside in-store screen promotions.

Our multi-channel campaigns create screen-to-screen synergy, reinforcing brand values and key selling points. This starts all the way from home televisions, right through to point of purchase and on to our vibrant product packaging.

RETAIL

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UK & IRELAND RETAIL PARTNERS

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We are one of the UK’s biggest advertisers and spend £16 million on advertising annually.

Our distinct and instantly recognisable commercials are broadcast across a variety of Freeview, cable and satellite channels. They reach more than 25 million homes each year, where they are viewed an estimated 2.8 billion times.

We promote the retail logos of our partners prominently in our fi lms and highlight their store names using voiceovers. Independent research has proven that 91% of people who purchase a JML product in-store were infl uenced by our TV advertising, and 66% go on to buy other products from that store.

RETAIL / The advertising

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91%said they were infl uenced

by our advertising

60%have watched JML on a home shopping channel

64%have watched our in-store screens

57%have seen a JML

advert online

The power of our advertising...What JML customers say:

RETAIL / The advertising

SOURCE: JML commissioned independent research in a major retail chain.

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JML screen promotions are among the most profi table uses of fl oor space available for retailers. Our attention-grabbing displays can be found in more than 20,000 stores worldwide. Every promotion is tailor-made to suit each location and features HD widescreen TVs that are pre-set to show our superior demonstration videos.

The synergy between our national advertising campaigns, videos and innovative product packaging creates powerful, effi cient and engaging displays that drive sales.

RETAIL / The promotions

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Selling direct to customers is an integral part of our business.Customers can browse and order our products directly through traditional methods, such as mail order and TV home shopping, or view our full product range online or via mobile devices.

Our award-winning UK-based customer service team, distribution centre and inbound sales team are based in-house, guaranteeing fi rst-class service for every order.

DIRECT

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Our home shopping channels broadcast our infomercials 24/7.

Infomercials provide product information in an entertaining and interesting form that sells. They enhance, support and share the product’s story and benefi ts to drive demand and generate immediate sales. Our Direct customers can take advantage of limited-time off ers and enjoy a chance to see some of the latest products from the US before they hit UK retail shelves.

You can see us on Sky channel 651 and Freesat channel 809.

DIRECT / Home shopping

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E-commerce is a fast-expanding platform for our rich video content. Optimised for desktop and mobile devices, all of our products are supported by demonstration videos and our infomercials are available to watch on-demand.

We have 9 transactional websites with over 22 million page views per year. We also share our video content socially via Facebook, Twitter, Instagram, YouTube, Google+ and Pinterest to help build brand awareness, raise interest and drive engagement.

DIRECT / JMLdirect.com

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Our Direct Catalogue is delivered to more than half a million homes every year.

Created by our in-house designers, it is an ideal showcase for the entire JML range. Using the very highest-quality photography, shot in-house by our creative team, our catalogue provides an easy-to-browse, informative guide for every JML product.

DIRECT / Catalogue

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JML products are available in over 70 countries.Our cohesive multi-channel strategy is fl exible and can be easily adapted to suit virtually any market, in any country. JML infomercials, TV adverts and in-store fi lms are available in more than 27 diff erent languages and have transformed the turnover of many entrepreneurial distributors.

Recognising the growing demand for JML products overseas, we opened our fi rst international offi ces in 2008, expanding our Retail and Direct businesses around the world.

INTERNATIONAL

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8global offi ces

70distributor

markets

UKSouth Shields

UKLondon

HOLLANDHoevelaken

GERMANYDarmstadt

THAILANDBangkok

MALAYSIAKuala Lumpur SINGAPORE HONG KONG

27languages

17subsidiarymarkets

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INTERNATIONAL / Subsidiaries

JML SOUTHEAST ASIAJML Far East was set up in 2009, selling fi rst to Singapore before growing into Thailand, Malaysia and Hong Kong in 2012. Retail partners include Watsons, Guardian and Giant, and TV advertising spans prime TV channels, such as TV3, 8TV, TVB Jade and BBTV Channel 7.

JML BENELUX & SCANDINAVIAJML Benelux and Scandinavia are part of Omni Channel Group, a joint venture between JML and Home Shopping Holdings. HSH is the parent company of Tommy Teleshopping, by far the biggest TV home shopping operator in the Netherlands and a household name. Covering the Netherlands, Belgium and the Nordic countries, our Benelux and Scandinavia business was founded in 2009 and is based in Hoevelaken. Retail partners include Blokker, Marskramer, Kvickly and Carrefour. JML branded TV adverts feature our retail partners and are broadcast throughout the year on RTL 4, Net 5, VTM, Vier, Kanal 4 and TV2.

JML GERMANY, AUSTRIA & SWITZERLANDBased in Darmstadt and founded in 2008, our Germany, Austria and Switzerland division is primarily focused on direct-to-customer selling via mail-order catalogues and live home shopping. Our infomercials are broadcast 24/7 on our bespoke shopping channel, JML SHOP, and TV commercials are advertised on DMAX, Austria 9, Mein TV, Munich TV, Anixe TV, Tele 5 and many more.

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GLOBAL RETAIL PARTNERS

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ü ü ü

You can fi nd a JML product in seven out of ten UK homes.

We specialise in promoting products that solve everyday problems, have a story to tell and help make life easier.

Over 25 years, we have demonstrated and promoted a diverse range of innovations, from health and beauty to DIY and beyond.

JML PRODUCTS:

OUR PRODUCTS

Solve problems Tell a story Off er great value

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HEALTH & BEAUTYFrom the latest anti-ageing cosmetics to must-have accessories, our innovative range of health and beauty products are designed for men and women of all ages. We have developed an exceptional reputation for foot care thanks to best sellers such as Ped Egg and PediPro Deluxe and are constantly developing new ideas to help our customers look and feel great.

LAUNDRY & CLEANINGWith over 25 million ironing board covers sold worldwide, JML continues to lead the way with brands such as FastFit and Doktor Power. Our smart and versatile solutions help save time and money, whilst delivering professional results.

DIYWe have promoted many of the best new DIY innovations over the past decade. Our smart tools help to make home improvements faster, easier and safer so that beginners and enthusiasts can obtain professional results and save money at the same time.

KITCHENOur kitchen products are designed to make cooking simpler, healthier and tastier. Our award-winning brands, such as Ceracraft, GoChef , Regis Stone and Halowave, off er aff ordable alternatives to high-end appliances, but without ever compromising on quality.

HOMEJML home products are designed to make daily chores simple with an element of fun. From smart storage solutions, such as VacPack, to pet care and essential car maintenance with the Mantis range, we have a product to solve almost any household task.

KEY PRODUCT AREAS

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We have created award-winning brands that have sold millions of units around the globe.

Using rigorous market research and comprehensive competitor analysis, our in-house team of strategists and designers has developed powerful and attention-grabbing brands with clear diff erentiation. The result is a brand strategy, story and experience that appeals directly to our customer base and sells in large quantities.

OUR PRODUCTS / Brands

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OUR PRODUCTS / Brands

DOKTOR POWERDoktor Power puts cleaning superpowers at your fi ngertips. This dynamic and fresh household cleaning range features products acclaimed by Which?, Good Housekeeping, Ideal Homes and more. The bright, vibrant and memorable branding makes Doktor Power stand out in any store environment to drive high-volume sales.

MANTISDeveloped and used by professionals, Mantis is our industry-approved range of high-performance car-care essentials and accessories. Ideal for motor enthusiasts as well as everyday motorists, each Mantis product is designed to keep cars looking as if they just left the showroom.

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BELVIABelvia is our acclaimed ultra-comfortable shapewear brand. The award-winning Belvia Bra has brought comfort to millions of women across the globe, thanks to the unique fabric design that moulds to every shape. The range has grown to include a best-selling collection of shapewear, outerwear and swimwear, designed for all-over body shaping and maximum comfort.

FASTFITFastFit products are designed to make caring for clothes easy. The FastFit Ironing Board Cover is our single biggest-selling product of all time and continues to be the no. 1 market leader in this category in retailers all over the world. Other products in the range, such as, Bobble Off and Sticky Rollers, have sold in high volumes backed by signifi cant media campaigns. The FastFit range continues to grow with more innovative products regularly in development.

Winner Women's Clothing CategorySurvey 10,005 people by TNS

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REGIS STONERegis Stone pans off er the ultimate in hard-wearing, non-stick cookware. Created with a unique marble-style coating, there is no need for added fat or oil, thereby promoting healthier cooking. The Regis Stone range is renowned for its durable construction to make cooking faster, easier and more enjoyable.

GOCHEFGoChef products off er high-quality kitchen appliances at aff ordable prices, so any amateur chef or culinary enthusiast can enjoy all the benefi ts of professional food prep. GoChef 8-in-1 multi-cooker is a brand leader and sells in high volumes direct to consumers on TV and on every high street. The range continues to expand with fast and user-friendly products designed to make life easier.

OUR PRODUCTS / Brands

Winner of Kitchen Appliance category. Survey of 10,175 people by TNS”

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HALOWAVEOur range of halogen ovens cook 40% faster than a conventional oven and off ers full fan-assisted cooking for perfect results. The JML Halowave is an international best seller on live shopping, online and via direct TV sales and continues to lead the way in halogen home cooking.

CERACRAFTCeracraft is our award-winning range of non-stick ceramic-coated cookware. The range has been acclaimed by the Good Housekeeping Institute and the House Beautiful Awards and named 2014 Household Product of the Year. Ceracraft pans sell in millions on TV and in retailers around the globe.

ALL UNDER ONE ROOF

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Design, fi lm production, accountancy, marketing, sales, customer service, logistics, merchandising, distribution and more. We do it all under one roof.

We believe passionately in the benefi ts of keeping every aspect of our operation in-house because it gives us the control and fl exibility to react quickly to demand.

It also inspires greater passion in our team: from idea to customer acquisition, we utilise in-house expertise in everything that we do to provide a truly unique service.

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PRODUCT DEVELOPMENTSourcing/ Our experienced product development team delivers over 100 new products to market every year. The excellent relationships we have forged with factories, inventors, suppliers and entrepreneurs enable us to create winning products time after time.

Development/ We are specialists in shaping ideas and developing products into successful commercial opportunities. We assess each new concept through rigorous testing, competitor analysis and consumer trials to ensure it meets our high standards for innovation, quality and value. A product is only approved once there is no doubt it will deliver exceptional results to our customers.

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ALL UNDER ONE ROOF

CREATIVEMarketing/ Our Marketing Department is responsible for telling the story of every JML product using a unique multi-channel strategy that encompasses fi lm, packaging, print and online media. We are renowned for our innovative and award-winning approach to deliver distinctive, dynamic campaigns that engage our customer base and deliver exceptional results for retailers.

Design/ We have a dedicated, multi-disciplinary team that creates high-impact designs across a wide range of media. We balance information and aesthetics, illustrating unique selling features in a way that is both clear and appealing. Each product requires a diff erent solution and our in-depth understanding of the retail environment ensures our packaging sits perfectly in promotional or category space.

Film/ Our team of experienced producers, editors, writers and directors creates over 100 TV commercials every year at our own state-of-the-art JML Studios. We use the latest technology to create infl uential and compelling advertising that is seen by millions of people across the globe. Combining computer-generated images with product demonstrations, testimonials and professional endorsements, JML fi lms eff ectively communicate the benefi ts of our products and brand to drive exceptional sales across all media.

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FIELD SUPPORT Merchandising/ Our merchandising team off ers custom-built display solutions for retailers of every size. We design easily adaptable layout plans that optimise fl oor space. With an estate of over 10,000 HD digital media screens worldwide, all customised to play our latest commercials, JML promotions are continually updated to support our national TV campaigns and other promotional activities.

Field Support/ Our award-winning fi eld support team is recognised as one of the best in the business. They visit thousands of stores every week to ensure all JML promotions are fully stocked and expertly presented. Aside from providing advice and information to staff , they also enable us to react quickly to demand, ensuring we can adapt our products and promotional space to expand customer interest and further drive sales.

FULFILMENTWarehouse/ Central to all JML operations is our warehouse complex based at Tyne Dock in South Shields’ Port of Tyne. We opened the site in 2006 to meet the extraordinary growth in demand for JML products and to give us the space and scope to expand further. Today we have over 20,000 square metres of fl oor space and process in excess of 2000 shipping containers every year.

Distribution/ Fulfi lling orders for our Retail and Direct businesses in the UK and Ireland, our bespoke distribution centre processes more than 300,000 individual orders and transports over 1.5 million cartons for retail every year.

CUSTOMER SERVICE

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We are passionate about off ering the best possible service to our customers.

Our award-winning customer service team is composed of trained experts in JML products and services. We actively research and listen to how our customers think and feel about our products and marketing so we can continue to enhance and deliver a world-class customer experience.

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Our team has an unparalleled wealth of experience across retail, e-commerce and direct-response TV.

We are passionate about investing in people, giving them the opportunities to develop and grow through training and internal promotion.

Our Directors have had the opportunity to know the industry at a variety of levels. This shared involvement and in-depth knowledge of the business has created an outstanding leadership team that has helped JML grow into an international household brand.

THE TEAM

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JOHN MILLSChairman

John founded JML in the basement of his house in Camden Town in 1986 and has grown the company into an internationally recognised household brand and a truly global enterprise. Today John chairs the Board of Directors and is still actively involved in the business, particularly in the sourcing of new products.

THE TEAM / The team

KEN DALYChief Executive Offi cer

Ken spearheads the company’s global growth and leads the senior management team. With a background in electronic engineering, Ken joined JML in 1994, initially in a sales role, when the company was a small organisation. Having held various key posts driving the company’s expansion, Ken was made Group Managing Director in 2009 before becoming CEO in 2012.

SANNA WEIChief Financial Offi cer

Following a highly successful career in corporate fi nance, Sanna joined JML when the company was incorporated in 1986. Today Sanna oversees all aspects of the company’s fi nancial planning and leads the substantial accounts team. Sanna is also a core member of the Product Development Group, and her native Chinese is a signifi cant asset when negotiating and building relationships with Far East suppliers.

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SHAUN TEBBLEChief Operating Offi cer

Shaun heads all aspects of JML’s logistics, retail fi eld support, merchandising and operational planning. Shaun joined JML in 1996 to manage the sales function in the north of the UK. He subsequently established a nationwide network of sales people as the company grew and further took on responsibility for warehousing and distribution. Shaun was promoted to the Board as Operations Director in 2007 before becoming COO in 2012.

CAROLINE CORBYNon-Executive Board Director

Following a successful career in the city as a private equity specialist, Caroline has more than 20 years’ experience as a board member on over 20 private sector boards. In 2007, she joined the London Probation Trust and went on to become chair in 2013. Caroline is also a board member of North West London Hospital Trust and chairs Fitness to Practise Panels for the Nursing and Midwifery Council. Caroline provides non-executive strategic assistance to JML.

JANIE PEACEDirector of International Sales

Janie founded our International Division in 2000. She is responsible for the export of JML products and fi lms to over 70 countries worldwide with a rapidly expanding network of global partners, retailers and home shopping companies. Janie also oversees sales and distribution to major UK and Ireland mail-order businesses.

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JESS LEVYGroup Marketing Director

Jess is responsible for our marketing strategy, encompassing design, fi lm production, media and public relations. Jess began working with JML in 1993 as a product demonstrator and later as a presenter for TV and infomercials. Jess was Head of Film Production and Design before being promoted to Group Marketing Director in 2014. Jess is also responsible for the brand and ensures our values are communicated across all media and championed around the globe.

VENN LUSCOMBE-MAHONEYIT & Multi-Channel Director

Venn heads our global IT strategy, helping to develop, update and implement software solutions across all platforms. He is also responsible for e-commerce and channel playout systems. Venn started his career as a systems analyst for General Electric, before moving into retail in 2005 and establishing IT strategies for Achica, La Senza, The Dune Group and White Stuff .

THE TEAM / The team

BRIAN KEOGHSales Director

With over 15 years’ experience in retail, Brian is responsible for all aspects of our UK and Ireland retail business. Brian started his career at JML in our fi eld sales team in 2004 before moving into our Head Offi ce in 2007 where he was responsible for many of our major retailer accounts. In response to the growing expansion of our retail operation across the globe, Brian was promoted to Sales Director in 2014.

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Our purpose...Having fun building a globally successful company

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Passion for, and pride in, our company

Treating each other, our

suppliers and our customers with respect

Innovating for success

Quality in our products and service

Sustaining fi nancial

strength and stability as we grow globally

Our values...

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Our vision...A JML product in every home

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HEAD OFFICE UKJML House, Regis Road,London, NW5 3EG, UKT: +44 (0)20 7691 3800F: +44 (0)20 7691 3801enquiries@jmlgroup.co.ukwww.JMLdirect.com

DISTRIBUTION & CUSTOMER SERVICESUnit 1, Eastside, Port of Tyne,South Shield, NE33 5SP, UKT: +44 (0)800 781 7831 UKT: +44 (0)41-978 0003 ROIinfo@jmlgroup.co.uk

CONTACTS

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JML SOUTHEAST ASIA1 Kaki Bukit Road, #01-05 Enterprise One, SINGAPORE, 415934T: +65 6742 1018M: +65 9276 3178enquiries@jmldirect.com.sgwww.jml.sg

JML BENELUX & SCANDINAVIAHogebrinkerweg 19, 3871 KM Hoevelaken, NETHERLANDST: +31 332 581 010M: +31 651 064 453info@jmlbenelux.comwww.jmlshop.com

JML GERMANYSteubenplatz 12, D-64293 Darmstadt, GERMANYT: +49 6151 870 3057F: +49 6151 667 3732kundenservice@jml-direct.dewww.jml-direct.de

www.JMLdirect.com