1. The History of Web Banners Pamela Fasolo 9/16/12

2. The History of Web Banners The first Web Banner October 25, 1994 HotWired (the magazine, not the travel website) The first commercial website that began selling ads in bulk AT&T- You Will campaign 468 x 60 static GIF

3. The History of Web Banners 1990s Web banners peaked during the .com boom US $8.2 Billion Ads were usually 468 x 60 or smaller Static GIFS with bright colors and graphics Animated GIFS appeared msn- 1996 REI- 1999

4. The History of Web Banners IBM- 1997 NIS- 1998 Claritin- 1999

5. The History of Web Banners 2000s .com bust Expensive ads, low CTR Advertisers spent on traditional media Pop up, pop under Ad blockers Added value

6. The History of Web Banners 2004- Revival New technology allowed for more interactivity Smoother animation Flash, Java Script In banner games, videos, and social media feeds Retargeting More value in web advertising Increase in time spent online Fragmented traditional media iPod, Tivo, cable, etc IAB Standard Sizes

7. The History of Web Banners

8. The History of Web BannersFeatured Products Staples- 2000 http://demo.pointroll.com/Poin tRoll/AdDemo/CVS/HOT_DEAL_ REFRESH_PaperBoy_728x90_Ex p_B_DerivePd10.asp CVS- 2012

9. The History of Web BannersStore Locator Sears- 1996 http://demo.pointroll.com/Poi ntRoll/AdDemo/JohnDeere/FY 11_Turf_US_Phase3_160x600 John Deere- 2012 _Exp_DERIVEPd1.asp

10. The History of Web BannersResources Banner Ad Museum, The Longest List of the Longest Stuff at the Longest Domain Name At Long Last, http://thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com/banner.html Display Advertising: The Billboards of the Web, Husam Jandal, WSI, Copyright 2011 Dot-Com Bubble, Wikipedia, http://en.wikipedia.org/wiki/Dot-com_bubble Products Showcase, Pointroll, http://pointroll.com/productshowcase/Rich_media.html Rise and Fall of Online Advertising, Rachel Arandilla, Web Designer, http://www.1stwebdesigner.com/design/online-advertising-history/ Web Banner, Wikipedia, http://en.wikipedia.org/wiki/Web_banner