Music Video Culture, History and the Reach and Limits of User Production
The History Of Music Video
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Transcript of The History Of Music Video
STUDYING MUSIC VIDEO
WHAT IS A MUSIC VIDEO?
• anything you want?
• does have specific conventions
• lasts the length of the song (but sometimes longer)
• features the artist (but not always)
• can tell a story (but doesn’t have to)
• needs to be visually memorable and worth repeat viewings
a distinctive art form which can allow really interesting creative opportunities
OUTLINE OF THE SESSION
• Pre-history of music video: origins, ‘soundies’ and ‘scopitones’
• Promos of the 60s and 70s
• The rise of MTV
• How to analyse a music video
• Pitch for your own video
• Controversial videos
• New media and other forms of distribution
EARLY HISTORY
• Music and moving images have long gone together
• 1920s and 1930s experimental film
• The musical as a film genre
• The ‘soundies’- early US jukebox
EXPERIMENTAL FILM
1935
EXPERIMENTAL FILM
1935
ABSTRACT INFLUENCE
ABSTRACT INFLUENCE
ABSTRACT INFLUENCE
2004!
THE “SOUNDIES”
1945
THE “SOUNDIES”
THE “SOUNDIES”
THE “SOUNDIES”
SCOPITONES
• French version of video jukebox
• Popular in early 60s
• Model for the music promo
SCOPITONE
SCOPITONES on DVD
SCOPITONE
1963
SCOPITONE
SCOPITONE
1960s PROMOS
• ‘Hard Day’s Night’ and other ‘rock’ films
• Lots of artists made little films
• Many drug-influenced
The BEATLES
1964
BOB DYLAN
1965
The BEATLES
1966
1970s PROMOS
• Top Of The Pops started to use them
• Substitute when band on tour
• Still very experimental
DAVID BOWIE
1972
DAVID BOWIE
DAVID BOWIE
DAVID BOWIE
1975
QUEEN
1975
QUEEN
BEGINNINGS OF MTV
• Artists began to take need for promo for every release seriously
• Changes in technology and gap in the cable market
• Boom in promos in the early 80s
MADNESS
1982
MADNESS
1982
MADONNA
1986
MADONNA
MADONNA
MADONNA
MADONNA
MADONNA
MULTI-CHANNEL MUSIC TV
• Growth of genre-based channels
• Black music at last broke into the market
• Other companies set up channels as spin-offs from other products
• e.g. EMAP: Smash hits, Q etc
METHODS OF ANALYSIS
Goodwin’s six points:
• Genre characteristics
• Visuals/Lyrics
• Visuals/Music
• Need to sell artist
• Intertextuality
• Voyeurism
50 CENT
2005
50 CENT
2005
50 CENT
50 CENT
50 CENT
50 CENT
50 CENT
50 CENT
50 CENT
METHODS OF ANALYSIS
Goodwin’s six points:
• Genre characteristics
• Visuals/Lyrics
• Visuals/Music
• Need to sell artist
• Intertextuality
• Voyeurism
PRACTICE PITCH
Listen to the songand
come up with some initial ideas for a video.
PRACTICE PITCH
Listen to the songand
come up with some initial ideas for a video.
PRACTICE PITCH
PRACTICE PITCH
CONTROVERSY
• Sex
• Violence
• Drugs
• Bad Driving!
THE CARDIGANS
1998
THE CARDIGANS
1998
THE PROCESS
• Commissioning editor
• Production companies/directors
• Treatments/pitches
• Budgets
• Where the money goes
• Pre-production and personnel involved
• The shoot
• The edit
• Post-production work and delivery
OTHER FORMS OF DISTRIBUTION
DVD RELEASE
ONLINE MUSIC VIDEO
Video-C
ONLINE MUSIC VIDEO
ninjatune
ONLINE MUSIC VIDEO
YouTube
MySpace
STUDYING MUSIC VIDEO