The Hero’s Journeyiabcanada.com/content/uploads/2020/03/IAB-Buying... · the hero's journey, is...
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the hero's journey, is the common template of stories that involves a hero who goes on an adventure to a new world, and in a decisive crisis wins a victory, and then comes home changed or transformed. The Hero’s Journey The Hero’s Journey
Transcript of The Hero’s Journeyiabcanada.com/content/uploads/2020/03/IAB-Buying... · the hero's journey, is...
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the hero's journey, is the common template of stories that involves a hero who goes on an adventure to a new world, and in a decisive crisis wins a victory, and then comes home changed or transformed.
The Hero’s Journey
The Hero’s Journey
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The Hero’s Journey
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The Hero’s Journey
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The Hero’s Journey
In a crisis, your brand is not the hero of the storyThey are a supporting character
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Today’s Hero
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Medical workers as heroes
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Small businesses as heroes
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Parents as heroes
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The Hero’s Journey
In a crisis, your brand is not the hero of the storyThey are a supporting character