The Heligonic Method of Inbound Marketing Services
description
Transcript of The Heligonic Method of Inbound Marketing Services
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Inbound Marketing Servicesby
January 4, 2011
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Inbound Marketing
What is Inbound Marketing?
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Content Creation
• Resource
• Thought Leadership
• Educate and Inform
• Blog
• E-books
• Webinars
• Video
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Promotion
Social Media and Public Relations
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Marketing Research
Missouri State University
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Lead Generation
• Visitors
• Leads and Conversion
• Website
• Landing Pages
• Blog
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Brand
Integrate traditional campaigns with online/inbound marketing.
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Our Methodology 1. Get Found
• Create, Optimize, Promote
2. Convert
• Visitors to leads; Leads to customers
3. Analyze & Repeat
• Daily, weekly and monthly maintenance
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Detail Process Charting
• Lean Marketing
• Save on Costs
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Project Management
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Cost of Inbound MarketingJob Title Median Salary
Project Manager $73,570Content Writer $53,070Graphic Designer $42,400Web Master $73,830Public Relations $51,280SM Specialist $43,560
Subtotal $337,710
Source: Bureau of Labor Statistics (www.bls.gov)
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ROI
• Qualified Financial Impact
• Lifetime Value of a Customer
• Analytics– Social media impact– Web traffic– Lead conversion
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Analytics
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Questions?