The Hawthorne Direct

Story

• After producing one of the first infomercials to air since 1984 which grossed more than $50 million in one year, Tim Hawthorne founded Hawthorne Communications (now Hawthorne Direct). • The company began with $10,000 in personal funding, one client and $250,000 in media billings. • Hawthorne and one assistant worked out of a 250 square-foot office.• By 1989, the company employed 15 people with billings of more than $10 million. • The company had produced the most successful stop smoking program ever: LifeSign with host E.G. Marshal.

Looking Back

• In 1990, Hawthorne produced and launched an infomercial for Time Life – the first in a series of dozens of infomercial successes for Time Life created by Hawthorne.• In 1991, Hawthorne purchased an 80,000 square foot facility at 300 North 16th (formerly owned by Universal Producing Company). The company remodeled the offices and built a production studio and tape duplication facility.

Looking Back

300 N 16th Street - Fairfield, IowaHome of Hawthorne Direct

Universal Producing Company(Previous Owner of Building)

Remodeled conference areas

• From 1991 – 1995, Hawthorne created highly successful infomercials for a number of major companies, including Braun and Apple Computer. • The company grew to 50 employees and billings of more than $55 million.• In 1996, Hawthorne won the DMA Echo Award for the Nissan infomercial – the first infomercial to win this coveted award.

Looking Back

Display case in front lobby for awards won

• In 1997, Tim Hawthorne’s book, The Complete Guide to Infomercial Marketing, was published by NTC Business Books.• From 1998 – 2003, Hawthorne launched more successful campaigns for start up companies such as RotoZip and Aero, and for organizations and corporations such as US Navy and Procter & Gamble. • Hawthorne’s web site was developed and serves as a resource for individuals and organizations who want to learn about DRTV.

Looking Back

www.hawthornedirect.com

Today, Hawthorne Direct is one of the industry’s leading full-service DRTV advertising agencies with:

• 18 years of experience managing 400+ long and short form campaigns in every product category• The industry’s most sophisticated DRTV computer analysis/management system• 65 employees• Creative/production facility and staff• Nine media buyers• 2003 billings: $85 million• Corporate office in Fairfield IA; western regional office in Beverly Hills • Satellite offices in:

Boulder and Colorado Springs CO, Lakeland FL, St. Simons Island GA, Sedona AZ, Alexandria VA

Hawthorne Direct Today

Hawthorne’s Menu of Services

• Product positioning, pricing

• Creative and scripting

• Production

• Media planning, testing

• Media buying and rollout

• Media analysis/reporting

• Tape duplication/trafficking • Inbound telemarketing & fulfillment management

• Web site development

• Integrated marketing

Turnkey Service, Total Project Management

Hawthorne’s Major Clients AARP Aero Products Aladdin Industries Alps Electric Apple Computer Applica AT&T Bank of America Black and Decker Bose Braun Christian Children’s Fund Clorox The Disney Channel Fantom Technologies Ginsu Helen of Troy Kitchen Art Mantis

O-Cedar Mattel Toys Mercedes Benz Nissan Nikon Olympus Oreck Procter & Gamble Redken Laboratories Rotozip Tool Corp. Slim Fast Solutia Taylor-Made Time-Life Time Warner/Roadrunner U.S. Navy Video Professor Wagner Spray Tech Corp Warner Home Video