The Hamburger Business. Read out the words tidy impress expand branch Arranged neatly and with...
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Transcript of The Hamburger Business. Read out the words tidy impress expand branch Arranged neatly and with...
The Hamburger Business
Read out the words• tidy
• impress
• expand
• branch
• Arranged neatly and with everything in order
• To make feel respect and liking
• To become greater in size or importance
• A local office or a shop belonging to a large company
Read out the words
• read• no doubt• establish/ set up• stand for
• To have sth. written on it• Certainly; it must be true• To start or create• To be the short form of a wo
rd or the symbol for sth; to represent
• This big fire was ____________ caused by someone smoking.
• Most people know that the letters “UK” __________ the “United Kingdom”.
• The restaurant was __________ by Mr. Li, so Mr. Li just had complete ownership of it.
• He suggested they set up other _________ there
no doubt, establish, stand for, branch
no doubt
stand for
established
branches
• The fashion company has ___________ the business by setting up three more outlets in the downtown area.
• It _______ on the post “Smoking is not allowed here.”
• The boy is ________ and never goes to school without combing his hair.
• The visitors were greatly ___________ by the exhibition.
expand, read, impress, tidy
expanded
reads
tidy
impressed
Translation参观上海时,给我印象最深的是近十年发生的巨大变( impress )
• 毫无疑问,很多年轻人已经深深沉迷于电脑。( no doubt )
• 他把他的小公司扩展为世界知名的大公司。( expand )
• 这三个字母代表世界贸易组织。( stand for )
• 自从 1975 年麦当劳被引进到香港后,已建立了 90 多家快餐店。( establish )
•What impressed me most when /while I was visiting Shanghai was the great changes that had taken place in the past ten years.
•There is no doubt that many young people are keen on computer.
•He expanded his small company into a world-famous enterprise.
•The three letters stand for the World Trade Organization.
•Since McDonald’s was introduced into Hong Kong in 1975, over 90 outlets have been established.
McDonald’s
Big Mac 巨无霸 Chicken McGrill 烤鸡肉堡
Cheeseburger 奶酪汉堡
Filet-O-Fish 麦香鱼
Chicken Mc Nuggets 鸡块
French Fries
Ice Cream Cone 冰淇淋蛋筒
(Apple) Pie
Milk Shake
egg tart
spicy wings
Reading
Before it was opened for business
After it was opened for business
Customers:
Staff:
Food:
Name:
What did Ray Kroc see?
clean the stand and the car parkmake everything neat and tidy
many
cheerful, fast and polite
excellent
McDonald’s Hamburgers
Read the magazine article below about the history and development of McDonald's.
Give the right orders• The McDonald brothers started the business. • There were 100 McDonald’s. • The first McDonald’s in Beijing was opened. • Ray Kroc opened his first McDonald’s.• They had 30,000 outlets.• Ray Kroc visited McDonald’s for the first time.• McDonald’s opened in Shenzhen.• Ray Kroc bought the business from the
McDonald’s brothers• McDonald’s opened in Hong Kong• McDonald’s adopted the motto ‘Q. S. C. & V.’
1
59
310
2
8
6
7
4
What happened during the following years?
1948
1954
1955
1956
1959
1961
McDonald’s was a small business in California, the USA
Ray Kroc decided to go and visit McDonald’s
Kroc opened his first McDonald’s near Chicago
McDonald’s adopted its motto “Q.S.C&V”
The 100th McDonald’s was opened
Kroc took over the complete ownership
What happened during the following years?
A new McDonald’s was being opened every day
There were over 3,000 restaurants
McDonald’s came to Hong Kong
1. McDonald’s was introduced into Shenzhen
1972
1974
1975
1990
2005 McDonald’s had over 30,000outlets round the world
2.McDonald’s established its largest restaurant in Moscow
Questions • What’s the motto of McDonald’s? what
does it stand for?
• Q. S. C. & V.
• How does the Moscow McDonald’s make sure that it has good chips?
• It imports the potatoes for the chips, and teaches farmers how to farm, harvest and pack them properly.
Questions• What is the secret of McDonald’s good
service?
• It has one of the best training programmes in the world.
• What does the writer suggest may happen in the future?
• The writer suggests that McDonald’s may open a restaurant on the moon.
Conclusion
• the key to the success of McDonald’s
MottoQ. S. C. & V. detail+ = success
Tips for motto design• Quality, Service, Cleanliness and Value
• Faster, higher, stronger
• Better City, Better Life
• Mottos are short sentences or phrases used as guides or rules. Remember—less is more.
Try to design a motto for sth. (eg: a restaurant, a shop, a bar, a school …)
• School
• Serve and obey
• Work hard and play hard
• Study now, and dream will come true
• Restaurant
• Great food, great location, great cocktails.
• Smells good! Tastes better!
• Service first!
Homework • Write a summary of the history of
McDonald’s. (The first sentence has been given)
• McDonald's is the biggest fast-food company in the world….