The Habits Of The Successful Pros That Will Dramatically Improve Your Social Media Strategy
10
Menu Menu SocialBro > Blog > THE HABITS OF THE SUCCESSFUL PROS THAT WILL DRAMATICALLY IMPROVE YOUR SOCIAL MEDIA STRATEGY The Habits Of The Successful Pros That Will Dramatically Improve Your Social Media Strategy Posted on April 21, 2015 by Andy Vale 0 Comments “We are what we repeatedly do. Excellence, then, is not an act but a habit. ” Will Durant, The Story Of Philosophy Sometimes the most effective way you can make a difference to your marketing relies on you making small, positive tweaks. Ones you can implement on a daily basis. To help you come up with something you can try out, we’ve asked some of the leading social media marketers of big brands for their secrets. They have divulged some of their daily practices that keep them at the top of their game, take notes. Check The Big Picture Every business needs an overarching plan for their social media strategy. While it can’t necessarily be planned right down to every individual post, checking the big social plan for your business every day can help ensure all of your content is aligned with your social goals. “Mapping out the content calendar as far in advance as possible and referring to
-
Upload
mohamed-mahdy -
Category
Social Media
-
view
118 -
download
1
Transcript of The Habits Of The Successful Pros That Will Dramatically Improve Your Social Media Strategy
M e nuM e nu
SocialBro > Blog > THE HABITS OF THE SUCCESSFUL PROS THAT WILL DRAMATICALLY IMPROVEYOUR SOCIAL MEDIA STRATEGY
The Habits Of The Successful Pros That Will Dramatically Improve Your SocialMedia StrategyPosted on April 21, 2015 by Andy Vale 0 Comments
“We are what we repeatedly do. Excellence, then, is not an act but a habit.”Will Durant, The Story Of Philosophy
Sometimes the most effective way you can make a difference to your marketing relies on youmaking small, positive tweaks. Ones you can implement on a daily basis. To help you come upwith something you can try out, we’ve asked some of the leading social media marketers of bigbrands for their secrets. They have divulged some of their daily practices that keep them at thetop of their game, take notes.
Check The Big Picture
Every business needs an overarching plan for their social media strategy. While it can’tnecessarily be planned right down to every individual post, checking the big social plan for yourbusiness every day can help ensure all of your content is aligned with your social goals.
“Mapping out the content calendar as far in advance as possible and referring to
Tim Love, Social Media Manager,Pizza Express
Greg Allum, Social Media Manager,British Gas
it on an almost daily basis allows me to take a
step back from day-to-day posting and look at
the wider content strategy. Having a thorough
content calendar also gives me a proper
oversight of our content strategy in action,
and allows me to analyse results and trends
more easily.”
Tim Love, Social Media Manager, Pizza
Express
Constantly Strive To Find & Develop Your Voice
The social mediastrategies that havereaped the mostsuccess have usuallybeen the ones thathave helped toclearly define thebrand’s social voice.It will help you cutthrough the noiseon social and delivera clear message. Ifyou get in the habitof thinking aboutyour brand’s uniquevoice whenever you’re executing actions on social media you’ll find yourself having a much moredistinct presence delivering better results.
“We don’t operate in a one size fits all medium. I encourage our agencies and
internal staff to discover their own voice, then apply it to the work they do. Social
Media is part art, part science and we’ve seen a big shift in recent times to the
data being the be all and end all. My role is to challenge social media marketers
to take this data and then convert it into consumable, yet engaging content for
our social channels.”
Greg Allum, Social Media Manager, British Gas
Be Organised
In a big company, a lot of things may be happening all the time and with different demands.
Antonia Harler, UK Social MediaManager, The Body Shop
Getting in the habit of keeping your ship in order will helpto keep you efficient, flexible, and sane. Devise a systemwhereby you can complete your regular tasks on time andstill have room for flexibility, planning, and learning aboutareas of the company who you may need to help out.
“If there is one thing I have learned during my
time as a Social Media professional it is this:
Creativity is important. Organisation as well as
the ability to plan and execute is vital. Behind a
brand are many moving pieces. Some move
quicker than others and some departments
plan much further in advance than the social
department. Being able to navigate the two is critical to making any social media
strategy a success. Things that help me stay on top of things are an old
fashioned notebook, a detailed content planner, detailed budget sheets and
tools for scheduling, analytics, and monitoring.”
Antonia Harler, UK Social Media Manager, The Body Shop
“Social media tends to be made up of a thousand tiny activities. To be more
efficient, I like to batch tasks when possible. I ’ll spend an afternoon chunking
content into social posts or creating a slew of images. Being able to focus on the
task at hand helps me do it better and faster, freeing me up for the real-time,
quick turnaround work that social media is all about.”
Robyn Showers, Social Media Manager, HubSpot
Always Experiment
You don’t get ahead of the curve by sitting in the samespot. The more you’re used to trying out new things, themore likely it will be that you’ll find the next game changingtool, idea, or viral success.
“Experiment as much as possible! If there’s a new tool available to you, try it out,
even if you feel like you don’t have the time, or it’s not 100% worth it. Social
media is always changing, so it’s vital you stay on top of things. You’ll keep your
accounts fresh by alternating the type of posts you push out, and if things don’t
work, shrug it off and move on. By experimenting you might just figure
Maggy Van Eijk, Social Media Editor,Buzzfeed UK
something new out, before the rest of your
competitors do!”
Maggy Van Eijk, Social Media Editor, Buzzfeed
UK
Think About Your Calls To Action
While you want to have the funniest, cleverest, and mostengaging posts, you’re still there to deliver results for yourbrand. Not every post has to be a direct sell, but it’s worthgetting into the habit of creatively thinking about how youcan call customers to action with your social posts. Even ifyou can’t use them that day, you could build up a library topull out when appropriate.
“Regularly devising posts that have a call-to-action – and the measurable ROI
that comes with a CTA – is hugely helpful in proving the value of social as well as
giving customers the opportunity to act on the interest they might have in your
business.”
Tim Love, Social Media Manager, Pizza Express
Join us on Valentine's Day – http://t.co/i5SC0UZzJB – & decide: the last Dough Ball
or romance? https://t.co/eWevG38Qkv— PizzaExpress (@PizzaExpress)
February 10, 2015
Keep An Eye On The Rest Of The Industry
Nobody can reinvent the wheel every day, getting yourdaily dose of new ideas is an important facet of keepingyour social channels fresh. A regular check of social medianews will keep your understanding of the industry up toscratch too.
“The best thing I find for my job is just to get
involved in social media. Follow a wide range
of brands (not just in your industry) and join in
the conversation. Take some time to think
Claire Warne, Senior Social MediaSpecialist, TUI
Robyn Showers, Social MediaManager, HubSpot
Ian Covey, Social Media Manager,Cogent Elliott
about what works for them and why. How can
you adapt that so it’s relevant for your
audience?”
Claire Warne, Senior Social Media Specialist, TUI
Track Your Performance Regularly
As with any marketing channel, it’s vital that you regularlykeep a record of how your activity has performed. This willgive you an opportunity to help demonstrate theeffectiveness of your campaigns and help to prove the ROIthat your social channels are providing.
“Each Monday, I analyze the previous week’s
performance in the context of the entire
quarter. I look at reach, engagement, lead
generation, traffic, and conversion rates.
Taking a good look at what went wrong and
right puts me in the right mindset to course
correct or double down in the week ahead.”
Robyn Showers, Social Media Manager, HubSpot
Regularly Seek Inspiration
Inspiration for social content can come from absolutelyanywhere. If you’re keeping a steady stream of news,content, and ideas flowing into your head then you’ll have alot more interesting angles or thoughts to pluck out than ifyou’re creative consumption is minimal.
“A key habit we encourage the social team at
Cogent to adopt is curiosity. Being interested
in our clients businesses and what’s going on
in the wider world is something that makes
writing content so much easier. Often it’s the
little things that can make a big difference. So
listening to the radio or a podcast on the way
to work, flicking through the papers while you
grab your lunch at corner shop, or checking up on the key industry websites and
social channels while having a cuppa really help the words flow from your fingers
when you need them to.”
Ian Covey, Social Media Manager, Cogent Elliott
These are the social media marketing habits that the pros swear by, integrating them into yourdaily routine could help to make a serious mark on your brand’s social media activity. What arethe social media habits that you’ve found have helped to gradually improve your social mediapresence?
Posted in Blogtagged with Social Media Strategy, Twitter Tips & Management
0 Comments SocialBro Blog Login1
Share⤤ Sort by Best
Start the discussion…
Subscribe✉ Add Disqus to your sited Privacy
Recommend 2
Search
Search...
Subscribe to our newsletter:
Email *
Subscribe
Latest posts
Brands Celebrate #HappyBirthdayYourMajesty, #Milifandom Sweeps Twitter & GoogleSearch For Nessie
How Do You Know If Your Social Media Plan Has Succeeded Or Failed?
The Habits Of The Successful Pros That Will Dramatically Improve Your Social MediaStrategy
Neutrogena Honours Earth Month With #WipeForWater, Uber Unleashes#RideOfThrones & #TheForceAwakens On Twitter
Company
SocialBro in the press
Privacy Policy
Terms of Use
Website Terms of Use
Jobs
They trust us
3rd Party integrations
Affiliates
Partners program
Cookie Policy
Resources
SocialBro
Features
Pricing
Free vs Pro
Free version
Blog
You’ve Got A Friend In Tweet: How To Empower Your Loyalty Scheme On Twitter
Tweets por @SocialBro
Frequently asked questions (FAQs)
User guide
Support
Google +
Feedback
Customer information
Contact
Language
Tweet 10kLikeLike 3.578
English
Español
