The Growth of Non-Traditional ("Sponsorship") Media in Asia
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Transcript of The Growth of Non-Traditional ("Sponsorship") Media in Asia
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STATE OF THE (NON-TRADITIONAL
MEDIA) NATION
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The ASN Index: Value
© Asia Media Partners Pte Ltd
ASN INDEX
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The ASN Index: Volume
© Asia Media Partners Pte Ltd
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Non-traditional vs. Traditional (2013)
© Asia Media Partners Pte Ltd & WARC
YOY
GRO
WTH
SHARE OF SPEND
NON-TRADITIONAL MEDIA IS THE SMALLEST
CHANNEL BY SPEND TODAY*…
BUT NOT BY MUCH, AND IT’S ONE OF ONLY 2 CHANNELS WITH SUSTAINED DOUBLE-DIGIT
GROWTH IN ASIA (* Excluding Cinema)
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© Asia Media Partners Pte Ltd & WARC
DID YOU KNOW THAT NON-TRADITIONAL SPEND IS NOW 75% OF THE SIZE OF ALL PAID MAGAZINE SPEND IN ASIA (2013: USD3.66B VS USD4.86B)?
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© Asia Media Partners Pte Ltd & WARC
DID YOU KNOW THAT NON-TRADITIONAL SPEND IS NOW 77% OF THE SIZE OF ALL PAID RADIO SPEND
IN ASIA (2013: USD3.66B VS USD4.74B)?
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DID YOU KNOW THAT NON-
TRADITIONAL SPEND IS NOW
13X BIGGER THAN ALL PAID CINEMA SPEND IN ASIA
(2013: USD3.66B VS USD0.28B)?
© Asia Media Partners Pte Ltd & WARC
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