The Growing Omnichannel World - Q2 2019 Update...Q2 2016 Q2 2017 37% Q2 2018 41% Q2 2019 46% From...
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3.9 % Is Non-Traditional the New Traditional? September 2019 • www.numerator.com A key driver of non-traditional growth is online shopping by modern consumers. These consumers routinely purchase both offline and online. They spend over 13% of their dollars online, and are making larger and more frequent purchases online. Traditional and non-traditional buying channels are approaching parity... ...And syndicated POS systems only track sales from a set of traditional retailers % of Dollar Sales in Non-Traditional Channels (Outside of Grocery, Drug & Mass) 33% Q2 2016 Q2 2017 37% Q2 2018 41% Q2 2019 46% From Numerator’s omnichannel view, basket sales growth has increased by 3.9%. Viewing marketplace sales through the lens of legacy panel or POS data indicates lower growth. More baskets are sold in non-traditional channels. 2 = Numerator OmniPanel (B&M), All FMCG Data source 3 = Legacy POS is an estimate of the "All-Outlet" POS solution provided by a leading market measurement vendor. 1 = Numerator OmniPanel (Mini-America) Numerator OmniPanel (B&M & Mini-America), Basket Sales Growth, YE June 2019 over previous. Validated against US Census Monthly Retail Trade % of Dollar Sales Online of Total Ecommerce and FMCG Sales 8% Q2 2016 Q2 2017 9% Q2 2018 11% Q2 2019 13% Data source: Numerator OmniPanel, Basket Sales 26% 2019 online dollar sales were up compared to 2018 EOQ Q2 2019 vs Q2 2018 Syndicated POS Data [ 3 ] Growth in basket sales Legacy panel data indicates a 1.8% growth in basket sales. Legacy Panel (FMCG Focus) [ 2 ] Modern consumers are spending more and shopping more online. Omnichannel (Numerator) [ 1 ] Syndicated POS data indicates a 0.2% growth in basket sales. Growth in basket sales Without the right insights, retailers and manufacturers are blind to consumer behavior in non-traditional channels. A complete view of the omnichannel market is essential to understanding consumers and unlocking sales growth. Let’s explore why sales are up in non-traditional channels, and flat in traditional channels. Modern Consumers: Do you know where they’re shopping? Add to Cart Wine Warehouse Get better insights into the modern consumer • Understand the impact of private label • Get insights on the shift to online and the Amazon effect • Analyze shifting consumption behavior, from eating out to CPG subscription services Numerator’s omnichannel data indicates a 3.9% growth in basket sales. Growth in basket sales Data source: Numerator OmniPanel validated against US Census Monthly Retail Trade, YE June 2019 Chart shows % of $ Spend in “Blind Spot” = $ Sales in eCommerce, Specialty & many Point-of-Sale non-participating retailers in traditional channels. Legacy POS is an estimate of the "All-Outlet" POS solution provided by a leading market measurement vendor. Contact: [email protected] LIMITED Super Store Super Store 1.8 % 0.2 %
Transcript of The Growing Omnichannel World - Q2 2019 Update...Q2 2016 Q2 2017 37% Q2 2018 41% Q2 2019 46% From...
3.9%
Is Non-Traditionalthe New Traditional?
September 2019 • www.numerator.com
A key driver of non-traditional growth is online shopping by modern consumers.These consumers routinely purchase both offline and online.
They spend over 13% of their dollars online, and are making larger and more frequent purchases online.
Traditional and non-traditional buying channels are approaching parity......And syndicated POS systems only track sales from a set of traditional retailers
% of Dollar Sales in Non-Traditional Channels(Outside of Grocery, Drug & Mass)
33%
Q2 2016 Q2 2017
37%
Q2 2018
41%
Q2 2019
46%
From Numerator’s omnichannel view, basket sales growth has increased by 3.9%. Viewing marketplace sales through the lens of legacy panel or POS data indicates lower growth.
More baskets are sold in non-traditional channels.
2 = Numerator OmniPanel (B&M), All FMCG
Data source
3 = Legacy POS is an estimate of the "All-Outlet" POS solution provided by a leading market measurement vendor.
1 = Numerator OmniPanel (Mini-America)
Numerator OmniPanel (B&M & Mini-America), Basket Sales Growth, YE June 2019 over previous. Validated against US Census Monthly Retail Trade
% of Dollar Sales Onlineof Total Ecommerce and FMCG Sales
8%
Q2 2016 Q2 2017
9%
Q2 2018
11%
Q2 2019
13%
Data source: Numerator OmniPanel, Basket Sales
26%2019 online dollar
sales were up
compared to 2018EOQ Q2 2019 vs Q2 2018
Syndicated POS Data [ 3 ]
Growth in basket salesLegacy panel data indicates a 1.8%growth in basket sales.
Legacy Panel (FMCG Focus) [ 2 ]
Modern consumers are spending more and shopping more online.
Omnichannel (Numerator) [ 1 ]
Syndicated POS data indicates a 0.2% growth in basket sales.
Growth in basket sales
Without the right insights, retailers and manufacturers are blind to consumer behavior in non-traditional channels. A complete view of the omnichannel market is essential to understanding consumers and unlocking sales growth.
Let’s explore why sales are up in non-traditional channels, and flat in traditional channels.
Modern Consumers: Do you know where they’re shopping?
Add to Cart
WineWarehouse
Get better insights into the modern consumer• Understand the impact of private label• Get insights on the shift to online and the Amazon effect• Analyze shifting consumption behavior, from eating out to CPG subscription services
Numerator’s omnichanneldata indicates a 3.9% growthin basket sales.
Growth in basket sales
Data source: Numerator OmniPanel validated against US Census Monthly Retail Trade, YE June 2019Chart shows % of $ Spend in “Blind Spot” = $ Sales in eCommerce, Specialty & many Point-of-Sale non-participating retailers in traditional channels.
Legacy POS is an estimate of the "All-Outlet" POS solution provided by a leading market measurement vendor.
Contact:
LIMITED
Super Store
Super Store
1.8%
0.2%
