The Growing California Plug-in Electric Vehicle Market

PEV Collaborativewww.PEVCollaboratie.org

Updated: October 7, 2014

Mission

The California Plug-In Electric Vehicle Collaborative is a public/private organization focused on accelerating the adoption of PEVs to meet California’s economic, energy and environmental goals. Using the expertise of each member, the PEV Collaborative convenes, collaborates and communicates on emerging PEV market trends and works to address challenges and enable strong PEV market growth.

PEVC MembersEnvironmental NGOs• American Lung Association• Center For Energy Efficiency

And Renewable Technologies• International Council for

Clean Transportation • National Resources Defense

Council• Union of Concerned ScientistsEVSE/Network Providers• AeroVironment• Clean Fuel Connection• ChargePoint• Greenlots• NRG• Recargo

Automakers• BMW• Daimler• Ford• GM• Honda• Kia• Nissan• Tesla• ToyotaState Government• Air Resources Board• CA Energy Commission• CA Public Utilities

Commission• Legislature members• Governor’s office

Local Government• Bay Area AQMD• South Coast AQMD• Northern Sonoma APCDUtilities• LADWP• PG&E• SCE• SDG&E• SMUDEducation/Research• California Center for Sustainable

Energy• CalETC• CALSTART• EPRI• Plug In America• UC Davis – ITS• UCLA – Luskin Center

PEV Types

Plug-in Electric Vehicle Sales

6

LEAF

BEV Models Available…. More ComingFocus Electric

Spark

500e

Model S

Fit EV

iMiEV

Rav 4

7

LEAF

BEV Models Available…. More Coming

500e

Fit EV

i3

i8

B-Class Electric

Fourtwo Model X

e-NV200

Soul EV

Scion iQ EV

8

PHEV Models Available…. More Coming

500e

C-Max Energi

Fusion Energi

Prius Plug-in

Accord Plug-in

ELR

Volt Outlander

Panamera

Charging EquipmentAC Level 1• Uses a standard 110/120-

volt alternating current (VAC) three-pronged wall plug.

AC Level 2• Uses 208/240 VAC and can

be hardwired or connected with a plug, but typically requires a contractor.

Images: www.pluginamerica.org & leviton.com

DC Fast Charging• Uses commercial-grade 440 /480

VAC – produces direct current (DC) to charge

• Commercial/Public – due to costs• Provides fast charge for a some

BEVs

How Quickly will it Charge?

PEV Infrastructure• CA has 1,880 Level 2 charging

stations with 5,711 outlets and 173 DCFC’s with 467 outlets*

• Over $38M awarded in CA state funding for PEV infrastructure (2010-2014)

• 200 NRG “Freedom Stations” and 10,000 Level 2 “make-ready’s” for multi-unit dwellings, workplaces, schools and hospitals

• 17 Tesla Supercharger locations with more coming

* Source DOE Alt Fuel Data Center 10/7/14

Driving on Electricity can be Cheaper

• Driving on electricity is like paying $1.50 a gallon for gasoline*

• Utilities offer special rates for PEVs that encourage off-peak charging

• PEVs can have less maintenance costs

* When paying $0.15 kWh

PEV Incentives• California Clean Vehicle Rebate Project

– Allocated $100 million since 2010– Additional funding in the state budget for the next fiscal

year• Federal tax credits

– Up to $7,500 for BEVs and PHEVs – amount depends on battery size

• Carpool / HOV stickers• Local incentives

– For example: free parking, additional vehicle rebate• Full list of incentives can be found at

www.DriveClean.ca.gov/pev

Actions Needed for a Strong PEV Market

• Incentives– Monetary (such as CVRP)– Non-monetary (such as HOV lanes and free parking)

• Infrastructure Development– Increase community PEV readiness– Promote workplace charging– Share learnings of Multi-unit Dwelling infrastructure challenges– Encourage expansion of public and private investment in charging

• Leadership & Promotion– Expand the conversation

Tools for Workplace and MuD Charging

• Workplace Charging- Case Studies- Employee Survey- Communication Guides- CALSTART Best Practices- www.PEVCollaborative.org/

workplace-charging

• Charging at MuDs- Guidelines Document- Resident Survey- Communication Guides- www.PEVCollaborative.org/MuD

PEV Readiness Tools for Local Government

• PEVC PEV Readiness Toolkit– www.PEVCollaborative.org/policy-makers

• Governor’s Office ZEV Guidebook– www.opr.ca.gov/s_zero-emissionvehicles.php

• 50 corporate executives met with the Governor including:- Google, Coca-Cola, Walgreens

• Corporate commitments to Workplace Charging

• Planning has begun for DRIVE THE DREAM 2015 to continue to engage corporate leaders

For More Information

PEV Collaborativewww.PEVCollaborative.org

PEV Resource Centerwww.DriveClean.ca.gov/pev