The Great Shift of Music Industry
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Hell ! Robin Malau from
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An essay on what is happening in the music industry. Originally created for Pecha Kucha Jakarta. Textual context in this page http://www.robinmalau.com/the-great-shift/ (in Indonesian language).
Transcript of The Great Shift of Music Industry
Hell !Robin Malau from
great shiftthe
of music industry
Creation1. The great shift of
Tangible Screen
The great shift of Creation
Mobile
The great shift of Creation
Instant creation
Customised studios
Reproduction2. The great shift of
Analog Digital
The great shift of Reproduction
The great shift of Reproduction
Computerised mastering
Easy backups Digitally archived
Distribution3. The great shift of
Record Stores Retailers
The great shift of Distribution
The great shift of Distribution
New sales models
Wider audience reach
Complex data
Consumption4. The great shift of
Ownership Access
The great shift of Consumption
Choice of consumption
format
The great shift of Consumption
Cheaper price.Enormous music catalogs
The Great Confusion
End of Control
creation!reproduction!distribution !consumption
Consumer behaviours changed, perceptions of value of music monetarily and
culturally changed, technology changed.
The largest music creation, reproduction, distribution and consumption in human history.
Pick a Fight
―Paul Zane Pilzer
“Prosperity belongs to those who learn new things the fastest.”!
![YEAR ZERO: Time of the Great Shift [SAMPLE]](https://static.fdocuments.in/doc/165x107/577d259f1a28ab4e1e9f43e2/year-zero-time-of-the-great-shift-sample.jpg)