Great Giftcard Giveaway Client: RAVEN5 Media Campaign Dates: Jan. 1 2015 – Dec. 31, 2015 Date Prepared: January 5, 2016 Prepared By: A. Page

Creative

Campaign Statistics

* Submissions are returning opt ins. Only starting tracking October 28, 2015.

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•  297,833 visitors (total response) •  19,267 PURL visitors •  151,478 share (social response) •  127,088 other (email/direct response) •  17,358 unique opt-ins (5.83%) •  2,769 shares (15.95%)

Results Notes

Monthly Channel Analysis

* No email support in April.

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Google Audience (greatgiftcardgiveaway.net) Jan.Email

Feb.Email

Mar.Email

MayEmail

Jun.Email

Jul.Em

ail

Aug.Email

Sep.Email

Oct.Email

Nov.Email

Dec.Email

•  Google indicates 95,376 visits

•  42,396 unique visitors

•  44.5% new visitors

•  760,463 page views

•  7.97 pages / visit

•  Average time on site was 2:53 minutes •  20.56% bounce rate

Google Results

Email Creative

Email Statistics

Campaign SentDate Sent Opens OpenRate Clicks ClickRateJan-Sephora 01/12/2015 161,152 10,031 6.22% 1,088 10.85%Feb-Lowe's 02/02/2015 166,663 8,941 5.36% 954 10.67%Mar-BestWestern 03/04/2015 46,632 3,263 7.00% 836 25.62%May-BassProShops 05/04/2015 164,177 9,234 5.62% 985 10.67%Jun-Visa 06/01/2015 45,793 3,656 7.98% 1,601 43.79%Jul-Mastercad 07/06/2015 45,132 3,367 7.46% 1,262 37.48%Aug-Domino's 08/03/2015 51,037 3,914 7.67% 1,433 36.61%Sep-Lululemon 09/01/2015 52,899 9,714 18.36% 1,572 16.18%Oct-HarryRosen 10/01/2015 53,839 8,909 16.55% 1,048 11.76%Nov-GNC 11/02/2015 51,426 3,584 6.97% 978 27.29%Dec-Staples 12/10/2015 51,063 7,889 15.45% 1,788 22.66%TOTAL 889,813 72,502 9.51% 13,545 23.05%

Top 6 Offers

1.  Visa: 43.79% Click-Through-Rate / 10.31% Opt In Rate

2.  Mastercard: 37.48% Click-Through-Rate / 4.56% Opt In Rate

3.  Domino’s: 36.61% Click-Through-Rate / 5.44% Opt In Rate

4.  GNC: 27.29% Click-Through-Rate / 4.71% Opt In Rate

5.  Best Western: 25.62% Click-Through-Rate / 3.60% Opt In Rate

6.  Staples: 22.66% Click-Through-Rate / 9.12% Opt In Rate

Traffic Results

Sharing Vehicles

Survey

Survey Contd.

Survey Contd.

Survey Contd.

Survey Contd.

Google Funnel

Google Funnel Contd.

Social Creative

Social Statistics

Ladies Deal Zone (January):

Men’s Deal Zone (February):

Zoomer Life Zone (March):

Social Statistics

Student Life Zone (April):

Sport Addict Zone (May):

Craft Beer Zone (June):

Social Statistics

Wine Cellar Zone (July):

Pizza Mondays (August):

Ladies Deal Zone (September):

Social Statistics

Men’s Deal Zone (October):

Zoomer Life Zone (November):

Student Life Zone (December):

RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 760,463 - $22,813.89 Website visit – 95,376 - $95,376.00 Email opens – 72,502 - $7,250.20 Email clicks – 13,545 - $13,545.00 Email opt ins – 17,358 - $104,148.00 Social impression – 14,619,575 – $14,619.57 Social Facebook – 1,224 - $6,120.00 Social Twitter – 959 – $2,877.00 Total Value $266,749.66

Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social -

impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1

Metrics

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