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![Page 1: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/1.jpg)
The graphic designer puts the client’s message into a visual form.
We use type, art and layout to do this.
Client with a message(product, service or idea to sell)
Clients “go to market” or use “marketing” to sell their stuff.
Customers with needs
Specific target markets (groups of the population) that want products, services and ideas.
You are here
![Page 2: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/2.jpg)
The graphic designer puts the client’s message into a visual form.
We use type, art and layout to do this.
Client with a message(product, service or idea to sell)
Clients “go to market” or use “marketing” to sell their stuff.
Customers with needs
Specific target markets (groups of the population) that want products, services and ideas.
You are here
If you do not have a clear message, or a defined target market,
You DO NOT have enough information to start designing.
You will just be guessing what your client and customer’s want - (a fatal marketing error!)
? ?
![Page 3: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/3.jpg)
An exchange of things of value between seller and buyer so that each is better off after the exchange
1. Finding out what a buyer needs and wants and satisfying them with a product or service
2. Presenting a product or service to potential consumers—hopefully resulting in a purchase
What is Marketing?
![Page 4: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/4.jpg)
1. To inform and educate your potential customer
2. To build brand identification and brand loyalty
3. To comfort consumers before a purchase
4. To comfort consumers after a purchase
Why Use Marketing?
![Page 5: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/5.jpg)
1. Product A good, service,or idea to satisfythe consumer’s needs
2. Price What is exchanged for the product
3. Promotion A means of communicating betweenthe buyer and seller (advertising)
4. Placement A means of getting the product intothe consumer’s hands
The Four P’s of MarketingControllable Marketing Mix Factors
![Page 6: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/6.jpg)
1. What will people think of when they see your logo, color, packaging, store, or product?
2. What will they feel? Will they buy your product/service?
• What brands are you loyal to right now?• Toothpaste, clothes, cereal, beverages, car,
TV channel, radio channel, coffee, school, computer, software, fast food, etc.
• What “brand words” do they own in your mind?
Branding
![Page 7: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/7.jpg)
Branding with color… What pop/ do you think of when you see:
Coke owns Red
Pepsi owns blue
Mountain Dew owns GreenGreen?
Blue?
Red?
![Page 8: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/8.jpg)
Branding with Words and Feelings. What do these words represent?
Luxury Sports CarRebellion and Freedom
on a Motorcycle
Expensive Watch Fresh Sub Sandwiches
![Page 9: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/9.jpg)
Branding with Mascots. What do these represent?
![Page 10: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/10.jpg)
America Freedom Liberty Patriotism
Branding with Symbols. What do these represent?
![Page 11: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/11.jpg)
Brands change and grow with our needs…
![Page 12: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/12.jpg)
60 years of discount store brands…
![Page 13: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/13.jpg)
New brands for new generations and changing times
$ $$$$ $$
![Page 14: The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.](https://reader030.fdocuments.in/reader030/viewer/2022032803/56649e1c5503460f94b0a3f8/html5/thumbnails/14.jpg)
NOW you are ready to create truly inspiring design work that helps your client AND their customers.
Know your message
Know your target market
Remember…