1. The Revamp

2. The Revamp

Location

Menu

Social

3. 1. The Blackboard Draws the eye, indicates we're open, & tells what we do using: Walk-In Specials Witty Remarks Inside Jokes Wine Facts Menu Plugs 4. To avoid confusion during closed hours Repaint door to include Wine Bar and to account foractualhours (even if unspecific) 2. Door Signage THE GRAND WINE BAR THE GRAND WINE BAR Monday-Saturday Late Afternoon- Late Night 5. To build community and seem hip Add a decal pointing to Facebook more on Social later THE GRAND WINE BAR 2. Door Signage Monday-Saturday Late Afternoon- Late Night Find us on Facebook F F 6. 3. Outdoor Speakers I didn't know you were open I didn't know you were here 2 of the most common comments bynewbiesANDregulars. This issue will be solved by pairing outdoor speakers with the blackboard 7.

The challenge of a food menu at The Grand is twofold:

Spoilage

Selling Style

Food can't perish soon, or it should be cheap so that it can be allowed to perish.

The menu must accommodate the pay as you go and spontaneous style of selling; as well as be simple for the wednesday crowd to adapt to

The Menu 8. With the right, simple ala cart menu, this can be achieved. A food menu can become as unnecessary as the wine list The Menu 9. Suggested Menu A Soup (e.g. French Onion) Pate (served on white bean puree) bruschetta queso del dia (serving of 3 cheeses) olives Quails' Eggs Cured Meats pecans almonds setas crostini bread dip (olive oil, garlic, ground pepper, sea salt) dessert a mini sopa de chocolat petit crme (mini crme brulee) 10. $6 $2 $3 $11 custom plate 11. Create a short list of cellared wines with a price point & rarity that is comfortable to part with, and not difficult to sell The Menu 12. Join our community on Facebook facebook.com/thegrandwinebar Follow us online @ thegrandwinebar.com Add Social & Web to menu 13. Social & Web Plan

Re-instate the email list

create a functional site

encourage the Facebook community

14. Re-Activating Email

Remind old customers to come back

Start connecting with new customers

share updates

Offer VIP (email) specials & coupons

NOT: discounts, rather: VIP pairings and selection

15. Functional Website

Photos

Location

Contact

Basic Brochure info

Updates

Educational Materials

Our Philosophy

Menus

16. Social Community

Start and foster conversations about wine

Make and maintain connections

Share stories (our adventures in spain)

Share photos (spain etc.)

Offer facebook only deals/menus

17. Let's make it happen!