THE GOOD, THE BAD AND THE COUNTERFACTUAL pdfs/Supply chain 2015/The good the bad and the...•...

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THE GOOD, THE BAD AND THE COUNTERFACTUAL NIELSEN BOOK Jonathan Nowell 16 th October 2015

Transcript of THE GOOD, THE BAD AND THE COUNTERFACTUAL pdfs/Supply chain 2015/The good the bad and the...•...

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THEGOOD,THEBADANDTHECOUNTERFACTUAL

NIELSENBOOK

JonathanNowell16thOctober2015

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AGENDA

•  TheGood•  TheBad•  TheCounterfactual

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ISBN

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ISBN

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ISBN

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ONIX

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ONIX

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ONIX

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DISCOVERY

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WhitePaper:TheLinkBetweenMetadataandSales

ByAndreBreedt,HeadofPublisherAccountManagement

DavidWalter,ResearchandDevelopmentAnalyst

25January2012

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THEVALUEOFMEETINGBICBASICREQUIREMENTS

1,113

2,205

0

500

1000

1500

2000

2500

IncompleteBICorimage CompleteBIC,withimage

salesperISBN

98%

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THEEFFECTOFBICBASICONOFFLINEANDONLINESALES

IncompleteBICorimage

CompleteBIC,withimage

offlinesalesperISBN

IncompleteBICorimage

CompleteBIC,withimage

onlinesalesperISBN

48% 124%

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THEEFFECTOFBICBASICACROSSBROADGENRES

0

500

1000

1500

2000

2500

3000

3500

4000

FicOon SpecialistNon-FicOon

TradeNon-FicOon Children's

IncompleteBICorimage CompleteBIC,withimage

+173%

+33%

+97%

+52%

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ENHANCEDMETADATAFIELDSUSED

ShortDescripOonLongDescripOonReviewAuthorBiography

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THEEFFECTOFENHANCEDMETADATAONSALES

0

500

1000

1500

2000

2500

3000

3500

Noenhancedmetadataelements

1enhancedmetadataelement

2enhancedmetadataelements

3enhancedmetadataelements

4enhancedmetadataelements

SalesperISBN

55%

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THEEFFECTOFENHANCEDMETADATAONOFFLINEANDONLINESALES

Noenhancedmetadataelements

1enhancedmetadataelement

2enhancedmetadataelements

3enhancedmetadataelements

4enhancedmetadataelements

offlinesalesperISBN

Noenhancedmetadataelements

1enhancedmetadataelement

2enhancedmetadataelements

3enhancedmetadataelements

4enhancedmetadataelements

onlinesalesperISBN

35%178%

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THEINTERN

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DISCOVERY:INCLUDINGMETADATA

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MEASUREMENT

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SALES

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DOI

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ISTC

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DIGITAL

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DIGITAL

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COLLABORATION

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PROPRIETARY

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COLLABORATION

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THEAGGREGATORS

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AVERAGE8%MORENEWTITLESPA

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2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

TotalNoofTitlesPublishedintheUK

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UPDATESINCREASED3XIN8YEARS

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THEAGGREGATORS

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THEMA

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ToNielsen

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HEROESOFSTANDARDSHenriedeAvram(1919–2006)

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SUMMARY

•  Metadataandassociatedstandardsareallaboutdiscovery•  BuildonexisOngcollaboraOon,andquesOontheproprietary•  Standardsshouldbebuiltfrombodomupnottopdown•  Let’sskillup…managingmetadataisnotjobfortheintern•  MetadatamanagedserviceswillextendcollaboraOonto

newleveloverthenextfewyears

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