The Good Agency
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Presentation by Roger Jones, Head of Digital Media at the Good Agency, at CDEC, 20th November 2008
Transcript of The Good Agency
Who we are.
Why we’re here.
What’s in it for you?
There are 100 of us, based in Waterloo.
We’re experts in branding,
communications, corporate social responsibility, fundraising,
campaigning.
Event creation and management
Advertising & Direct
Marketing
Digital and on line
PR
20 years experience of
values based marketing across business, Govt
and NGOs
Research & insight building
BrandPlanning
PartnershipsDevelopment
Experiential marketing
DesignData
planningand CRM
Some people call this
integration.
Increasingly, people make decisions based on
values, not value
We’re here to change the way people think, buy, give and behave.
For the better.
Consumers
• Considered consumers not just ethical ones.
• ‘Share of good’
Things we’re fixing:The
environment.Poverty.Cancer.
Animal welfare.Injustice.
Food.Teaching.Ill-health.
Sex.And arthritis.
Who we’re fixing it with.
We can offer you a rewarding experience.
(But not necessarily an easy one.)
• Community – big crowd
• Small community
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