THE GLOBAL RESOURCE, FROM MANUFACTURING TO …THE GLOBAL RESOURCE, FROM MANUFACTURING TO RETAILING...

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THE GLOBAL RESOURCE, FROM MANUFACTURING TO RETAILING Featuring MERCHANDISING SOLUTIONS FOR THE CANDY INDUSTRY New in 2012: Kettle Award Sponsorships Digital Edition Sponsorships 2012 Integrated Media Planner Print | Digital Edition | eNewsletters | Webinars | Videos | And Much More! WWW.CANDYINDUSTRY.COM WWW.RETAILCONFECTIONER.COM Eye Candy on the Scene Video Sponsorships

Transcript of THE GLOBAL RESOURCE, FROM MANUFACTURING TO …THE GLOBAL RESOURCE, FROM MANUFACTURING TO RETAILING...

Page 1: THE GLOBAL RESOURCE, FROM MANUFACTURING TO …THE GLOBAL RESOURCE, FROM MANUFACTURING TO RETAILING ... The Nielsen Online system and BPA tool, Site Census, which filters out all non-human

THE GLOBAL RESOURCE, FROM MANUFACTURING TO RETAILING

Featuring

MERCHANDISING SOLUTIONS FOR THE CANDY INDUSTRY

New in 2012: • Kettle Award Sponsorships

• Digital Edition Sponsorships

2012 Integrated Media PlannerPrint | Digital Edition | eNewsletters | Webinars | Videos | And Much More!

WWW.CANDYINDUSTRY.COM • WWW.RETAILCONFECTIONER.COM

• Eye Candy on the Scene Video

Sponsorships

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2012 INTEGRATED MEDIA PLANNER2

CIRC

ULA

TIO

N The Only Global Confectionery BPA-Audited Publication Covering it All: From Manufacturing to Retail!

Retail Confectioner, a special section of Candy Industry, has expanded our subscriber base to include the entire retail universe of professional candy buyers, from mass merchandisers, major grocery stores, club stores, convenience stores and drug stores to specialty and lifestyle retailers. We reach 8,300* confectionery wholesalers/distributors and buyers, including…1

1

MANUFACTURERS WHOLESALERS/DISTRIBUTORS

Within the confectionery manufacturing community, Candy Industry’s subscriber base exceeds 5,200*, the largest BPA-audited audience involved in producing sweets and snacks. Our subscribers include presidents, ceos, owners, general managers, plant and production managers as well as technologists and chemists* who use Candy Industry to make informed business decisions to help drive new product offerings, improve yield and increase profits. We reach manufacturers such as…1

Our Subscribers Are Your Buyers.Candy Industry and Retail Confectioner, a special supplement of Candy Industry, reach 13,525* subscribers. 95% of Candy Industry’s readers have purchasing power 2, which means a true return on your company’s advertising investment!

Total Circulation – 13,525Confectionery

Manufacturers 5,275*

Confectionery Wholesalers/ Distributors

8,300* }*

1

*June 2011 BPA Circulation Statement (Print 12,428 + Digital 1,147)1 Publisher’s Data June 20102 Candy Industry Reader/Subscriber Study June 2011

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WWW.CANDYINDUSTRY.COM 3

CIRCULATIO

NWho Are Our Subscribers?

Circulation by Buying Infl uence1 (Manufacturing)

Circulation by Job Title: Manufacturers*

TOTAL PERCENTProcessing Machinery 2,229 42%

Packaging Machinery/Materials 2,473 47%

Ingredients 2,625 50%

Chocolate & Cocoa 2,337 44%

QA/QC Instrumentation & Control

1,441 27%

Sanitation & Maintenance 1,609 31%

Warehousing & Distribution 1,451 28%

Nuts 1,155 22%

*BPA Circulation Statement June 2011; CI analyzed TQ - 13,575 (Print 12,428 + Digital 1,147) Total Manufacturer Circulation: 5, 275, Total Retailer Circulation: 8,3001 Candy Industry 11-10 issue. All Statistics Derived from Publisher’s Own Data

TOTAL PERCENTEveryday Confectionery 3,697 45%

Seasonal Candy 4,249 52%

Bulk Candy 3,510 43%

Sweet Snacks (cakes, cookies, fruit snacks)

4,077 50%

Point of purchase and/or displays 2,937 36%

Circulation by Buying Infl uence1 (Retailer)

Circulation by Job Title: Retailer*

General Mgmt. / Adm.2,946

Purchasing - 253Engineering - 243Plant Oper / Prod - 653R&D / QA / QC - 545Sales / Marketing - 635

Engineering - 38R&D / QA / QC - 96Plant Oper / Prod - 131Sales / Marketing - 1,064Purchasing - 950

General Mgmt. / Adm.6,021

If your company advertises with a publication that is not audited, there is no way to know if your message is being delivered to your target market.

As an advertiser, auditing should be the very first bullet point to check off on your list when comparing publications to spend your advertising budget with.

BPA-AUDITED WEBSITE TRAFFICThe Nielsen Online system and BPA tool, Site Census, which filters out all non-human traffic from reports, is in conformance with the Interactive Advertising Bureau (IAB) guidelines that were released in February 2009. Candy Industry now provides a convenient, reliable online system that media decision makers can log on to and get near real time detailed and accurate web traffic reports.

Quality | Integrity | Reliability

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2012 INTEGRATED MEDIA PLANNER4

Candy Industry / Retail Confectioner

42%

Candy and Snack Today

24%

ManufacturingConfectioner

16%

Professional Candy Buyer - 8%

Confectionery Production - 5%

Other - 5% Candy Industry has the longest

monthly read time compared to other

leading industry magazines (36 Min)*

Candy Industry is the leading magazine covering the confectionery industry

Top Reasons Why Readers feel Candy Industry Is The Most Useful

✓✓✓

Informative

Relevant to my job

Industry News & Trends

Candy Industry was found to be the most useful to readers*

EDIT

ORI

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Actions Readers Took as a Result of Reviewing Advertisements in Candy Industry*

0% 10% 20% 30% 40% 50% 60%

60%

55%

54%

48%

44%

Saved for future reference

Visited advertiser’s website

Passed along to someone else(colleague, friend, etc.)

Sought out more information via an Internet search

Requested additional information directly from company/sales representative/distributor

44%

26%

20%

15%

10%

Discussed with someone else(colleague, friend, etc.)

Purchased products or services advertised

Investigated competitive offerings

Recommended the purchase of products or services advertised

Did not take any action

70% 80% 90% 100%

Candy Industry Reader/Subscriber Study June 2011

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WWW.CANDYINDUSTRY.COM 5

EDITO

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Candy Industry — A World of OpportunityAs the leading, fully audited global resource that covers the confectionery industry, from retailing to manufacturing, Candy Industry is the only medium that addresses the candy supply chain comprehensively and completely.

Starting with concept development, ingredient formulation and processing and packaging innovation, and continuing through distribution and product placement, marketing and merchandising, Candy Industry’s experienced editorial team delivers information that’s critical to staying both abreast and ahead of trends affecting the industry.

Candy Industry dovetails its manufacturing insights, gleaned from on-site interviews with leading confectionery companies, with industry trend reports about the realities of the retail landscape.

Clearly, the demands and needs facing retailers in varying selling channels — be they mass merchandiser, grocery, convenience store, drug store chain, specialty or non-traditional — are linked inextricably with those producing

confectionery items.

As the only publication addressing this linkage, readers and suppliers have deeper insights into what consumers and customers want and need.

Through in-depth profiles on multinationals and entre-preneurs as well as insightful overviews on new product launches and category trends, Candy Industry showcases prowess wherever it exists, be it in merchandising and mar-keting or processing and packaging.

From micro or macro, Candy Industry covers it all so sweetly.

Global Confectionery Sales by Region (in billions of dollars)

2010 projected % change Region sales 2015 sales CAGR 2005-2010

Western Europe $56.4 $60.8 +7.7%

North America $35.4 $41.6 +6.0%

Asia Pacifi c $27.8 $36.4 +8.1%

Latin America $20.5 $25.8 +8.2%

Eastern Europe $20.1 $34.2 +7.2%

Middle East & Africa $7.2 $10.0 +9.4%

Australasia $3.8 $4.3 +7.4%

World $171.2 $213 +5.6

Source: Euromonitor International

2,655 new confectionery products debuted:

Chocolate: 1,480 Non-chocolate (sugar confectionery): 1,077 Gum: 98

3,805 new snack, cookie and cracker products debuted:

Source: Datamonitor’s Product Launch Analytics online database of new U.S. products SKUs 2010

Chocolate: 1,480Non-chocolate (sugar confectionery): 1,077Gum: 98

2,655 new confectionery products debuted:

3,805 new snack, cookie and crackerproducts debuted:

2010 U.S. Confectionery New Product Launches

Cookies: 786 Crackers: 259 Potato chips: 526 Popcorn: 237 Nuts and seeds: 308 Cereal bars: 550

Other snacks (pretzels, tortilla chips, puff ed snacks, fruit snacks, meat snacks, etc.): 1,139

Recent projections by Euromonitor International suggests a strong sales surge for confections during the next five years. Global sales of confections were tabbed at $171.2 billion last year. Analysts at Euromonitor foresee sales reaching $213.3 billion by 2015, a compounded annual growth rate (CAGR) of just under 5%.

Closer scrutiny of the chart finds particularly strong growth projections in Latin America, the Middle East, Eastern Europe, Australasia and Asia Pacific countries.

Even more mature markets such as North American and Western Europe, where CAGRs of 3.8% and 3% are projected through 2015, will provide a steady base in a volatile global economy.  Moreover, emerging markets, lead by Brazil, Russia, India and China (BRIC countries) will provide a basis for global confectionery expansion.

In the United States, according to data gleaned by Symphony IRI and the National Confectioners Association (NCA), the confectionery industry posted a 3.6% gain in 2010 – outpacing overall growth of food sales in leading channels.

All of these trends portend opportunities for confectioners. Thus, despite being buffeted by a global recession, the easy availability of affordable as well as premium treats resonates throughout the globe.

Market Watch

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WWW.CANDYINDUSTRY.COM WWW.RETAILCONFECTIONER.COM

JANUARYAD CLOSE: 12/9/2011

FEBRUARYAD CLOSE: 1/16/2012

MARCHAD CLOSE: 2/14/2012

APRILAD CLOSE: 3/15/2012

MAYAD CLOSE: 4/12/2012

FEATURES ✦ ISM/Pro Sweets Preview

✦ Upakovka Preview

✦ Global Top 100

✦ PMCA Preview ✦ Wine & Chocolate Pairing

✦ 14th Annual European Suppliers Roundtable

✦ Chocolate Bar Competition

✦ Spirits & Chocolate Pairing

2013GOLDBOOK

IN EVERY ISSUEW O R L D - W I D E MA N U FA C T U R E R P R O F I L E S , R E TA I L P R O F I L E S , N E W S A N D A N A LY S

INGREDIENT TECHNOLOGY Chocolate Products Sweeteners Natural Flavors Healthy additives Gum Bases

PROCESSING TECHNOLOGY U P DAT E S O N T H E L AT E S T D E V E LO PM E N T S , F R O M CO O K E R S , CO N V

INDUSTRY TRENDSSugar-free Licorice Energy/Snack/

Nutrition Bars Hard Candies Gummies & Jellies

SEASONAL STRATEGIES Fall/Winter

Holidays Valentine’s Day

BONUS DISTRIBUTION ✦ Upakovka,Jan. 24 - 27

✦ ISM/ProSweetsJan. 29 - Feb. 1

✦ ECRM Winter Confectionery, Feb. 19 - 22

✦ NCA State of the Industry, Feb. 26-29

✦ Western Candy Conference,Mar. 21-25

✦ RCI Spring Regional, April 17-20

✦ PMCA ProductionConference, Apr. 30 - May 2

✦ Sweets & Snacks Expo, May 8-10

VALUE-ADDED OPPORTUNITIES— for all 1/2-page or larger advertisers in corresponding issues

Full page display advertisers

receive second ad page free

or 1/2 page company profile

ECRM Exhibitors receive

free 1/3 page profile

Free advertiser tab on

digital issue or 1 month

banner ad on website

PMCA exhibitors receive

free 1/3 page profile

Sweets and Snacks

exhibitors receive 2nd ad

free and free ad laminate

2012 INTEGRATED MEDIA PLANNER

2012

ED

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L CA

LEN

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WWW.CANDYINDUSTRY.COM 7

Connect with Candy Industry! http://www.candyindustry.com/fbfan http://twitter.com/candyindustry

JUNEAD CLOSE: 5/16/2012

JULY AD CLOSE: 6/15/2012

AUGUSTAD CLOSE: 7/16/2012

SEPTEMBERAD CLOSE: 8/13/2012

OCTOBERAD CLOSE: 9/14/2012

NOVEMBERAD CLOSE: 10/12/2012

DECEMBERAD CLOSE: 11/13/2012

✦ Global State of the Industry

✦ NEW: U.S. Roundtable

✦ Beer & Chocolate Pairing

✦ Candy Industry’s Kettle Award Recipient

✦ Leaders in Innovation

✦ Wine & Chocolate Pairing

✦ NEW: Best Practices in Green Manufacturing

✦ European Kettle Club Winner

20132013GOLDGOLDBOOKBOOKThe one-stop source

for information about

confectionerymanufacturers andretailers, including

category and brand listings. Also

includes annual Calendar of Events and

Association Listings.

List your company for year-long exposure to your audience

both in print and online. Attract buyers with advertising

and enhancements to suit every budget.

Buy One Ad, Get Second One Free

S I S , N E W P R O D U C T S , O P E N I N G S H OT S , S W E E T TA L K , B I T S A N D P I E C E S & C A N DY W R A P P E R

Natural Colors Cocoa Butter Replacers Starches Fruits & Nuts Enhancers Fats and Oils

V E YO R S A N D D E P O S I TO R S TO E N R O B E R S , M O U L D I N G L I N E S A N D R O B OT I C S

Gums & Mints Better-for-You Confections

Organic/All-Natural/Functional

Premium Products Novelty Candies The Chocolate

Report

Easter Other Holidays Seasonal Sales Summary

✦ ECRM Spring Confectionery, June 10-12

✦ RCI Annual Convention, June 11-15

✦ IFT, June 25-29

✦ Philly Candy Show, Sept. 9-11

✦ ECRM Candy Annual Planning, Sep. 16-19

✦ AACT, Oct. 1-3

✮ NACS, Oct. 7-10

✦ Pack Expo, Oct. 28-31

IFT exhibitors receive

free 1/3 page profile

1/2 page or largeradvertisers

receivefree ad

perception study

Full Page advertisers

receivefree 1/3 page

executive summary

ECRM exhibitors receive

free 1/3 page profile

Pack Expo exhibitors

receive free 1/3 page

profile

Free advertiser tab on

digital issue or 1 month

free banner ad on website

2012 EDITO

RIAL CA

LEND

AR

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2012 INTEGRATED MEDIA PLANNER8

The Sweet & Healthy eNewsletter gives your com-pany the chance to market itself weekly next

to our exclusive confectionery market coverage of new product launches and industry trends as well as insider perspectives.

A single-serving of information on category trends and technology.

Candy Industry’s monthly focused topic eNewsletter, Confectionery Fix, provides a dedicated dose of information on category trends, emerging developments in ingredient formulation and advancements in processing and packaging technologies. Confectionery Fix collects and packages information on a single confectionery topic into an easy-to-read, concise format. Gleaned from multiple resources, Confectionery Fix dissects a topic into several manageable segments, delving into macro and micro subsegments.

NEW! Sweet & Healthy Show Preview SpecialCandy Industry’s Sweet & Healthy editors provide Sweets & Snacks Expo attendees a comprehensive preview of what exhibitors at this year’s show will be debuting, enabling visitors to better plan their days at the show.

INTE

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New Digital Edition SponsorshipThe Candy Industry digital edition allows our subscribers access to each issue everywhere and anywhere in an environmentally friendly format. The digital edition provides your company with great visibility and continuous coverage as direct links are emailed out to our subscriber base each month and every issue is archived at candyindustry.com.

Exclusive Sponsorship Benefits:• A full-page ad opposite the front cover, giving your

company exclusive brand exposure! Add a video or animation to your ad to really make it stand out and engage your audience!

• Your logo appears at the top of every page in the navigation bar!

• All links and logos are hyperlinked to your web site!• Side tabs highlighting your ad

eNewsletters

* Publishers Own Data, June 2011* PubJune

bl h O D* b

Banner Ads468 x 60 pixels

Mini-Skyscraper Ads120 x 240 pixels

Tile Ads125 x 125 pixels

Readership Poll

Contectual Ad

New Product Sponsorship

Reaching More Than 9,500* Manufacturers and Retailers in the Confectionery Industry!

More readers look to Candy

Industry eNewsletters over other industry

eNewsletters**Candy Industry Reader/

Subscriber StudyJune 2011

COMPANY LOGO HERE

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WWW.CANDYINDUSTRY.COM 9

INTEG

RATED M

EDIA

Website AdsBoost all aspects of your marketing campaign, creating a synergized message within the mediums you choose. Whether your goal is lead generation, brand awareness or educating your market, Candy Industry’s integrated media creates a dominant marketing campaign.

❚ Banner AdsPremier positioning helps increase awareness of your company. Display includes hotlink at the top of the homepage in the rotation schedule.

❚ Skyscraper AdsGet extra attention for your products and services with a skyscraper ad featured on the homepage in the rotation schedule. Great for a larger/longer message, to show a product photo, brochure and more.

Plus: Expandable Skyscraper Ads

Add interest and motion to your ad. Starting size is 120 x 600, then unfolds to be 300 x 600.

❚ Tile/Vertical Banner AdsAds appear on the homepage location in the rotation schedule.

Rich Media OpportunitiesSpecial interactive features make your advertisement stand out! Draw attention to your products with these simple upgrades.

WWW.C ANDYINDUSTRY.COM

Page Peel150 x 150 pixels (600 x 600 total animation stage)

Expandable Banner468 x 60 pixels (468 x 400 total animation stage)

Floating Ad468 x 60 pixels(animation stage varies)

WWW.RETAILCONFECTIONER.COM

7,516 Unique Browsers Per Month*23,477 Page Impressions Per Month*

*BPA Circulation Statement June 2011 (Jan -Jun 2011 Average)

1,082 Unique Browsers Per Month*2,777 Page Impressions Per Month*

*Publisher’s Own Data (Jan 2010-Feb 2011 Average)

80% of readers find our websites

to be the most helpful industry

websites*

e dustr

468 x 60 pixels. Max 30K

120 x 600 pixels

Max 30K

125 x 125 pixels

Max 30K

120 x 240 pixels

Max 30K

468 x 60 pixels. Max 30K

120 x 600 pixels

Max 30K

125 x 125 pixels

Max 30K

120 x 240 pixels

Max 30K

*Candy Industry Reader/Subscriber Study June 2011 - Combined percentage (57% candyindustry.com + 23% retailconfectioner.com)

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2012 INTEGRATED MEDIA PLANNER10

WebinarsGenerate Leads While Educating Industry Decision-Makers

You can’t meet face-to-face with every decision-maker in the industry, but you can interact with each of them during a Webinar.

You can build brand awareness, position your company as a technology leader and generate sales leads.

Grow Your Market | Increase your customers’ and prospects’ knowledge of your product benefits and applications.

One-On-One Cost-Effective Sales | Communicate one-on-one to a highly qualified base for only a small fraction of the cost of trade shows and personal sales calls.

Pre-qualified Sales Leads | By simply registering for a Webinar, attendees have identified themselves as vested in learning about your product.

Measurable ROI | Tangible sales leads with full demographics and post-event surveys provide you with two powerful ROI metrics.

Video SponsorshipsUse the high engagement factor of video to attract customers like never before! Promote your brand, educate your customers and drive traffic to your website by posting your company’s videos on Eye Candy, Candy Industry & Retail Confectioner’s video showcase. Custom promotional packages are available to produce maximum exposure and leads!

Eye Candy on the Scene!

Maximize your trade show exposure through video interviews on the show floor! New for 2012, reserve your time with our editorial team to shoot a five-minute interview showcasing your company’s latest offerings. Videos will be posted on CandyIndustry.com as well as delivered directly to your customers’ desktops via Sweet & Healthy eNewsletter.

Cocoa Crop Sustainability

Commodities Forecast

Logistics

NEW for201220

12 T

OP

ICS

Kettle Award Sponsorships

COPPER LEVEL SPONSORSHIPINVESTMENT: $3,000 NET

• Full page, four-color ad in program guide

• 125x125 ad on Kettle website for 12 months

• 125x125 banner ad on Sweet & Healthy Show Preview

GOLD LEVEL SPONSORSHIPINVESTMENT: $1,800 NET

• 1/2 page, four-color ad

• 125x125 banner ad on Kettle website

• 125x125 banner ad on Sweet & Healthy Show Preview

SILVER LEVEL SPONSORSHIPINVESTMENT: $900 NET

• 125x125 banner ad on Kettle website

Join us in honoring all those who have held the copper kettle high by becoming a sponsor of Candy Industry’s “Saluting the Kettle” commemorative program book.

2 0 1 1 K e t t l e A w a r d sSaluting the Kettle

6 6 T H A N N U A L

Kettle_Program2011.indd 1 5/18/11 11:21 AM

INTE

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WWW.CANDYINDUSTRY.COM 11

2012 AD

VERTISING

RATERS & SPECIFICATION

S

TERMS & CONDITIONSPayment & Terms: Invoices are payable in U.S. Funds only, Net 30 days. 1½% per month service charge thereafter (½% in Texas). Advertisements originating outside of the U.S. must be prepaid. Extension of credit is subject to the approval of the Credit Department. First time advertisers will be required to provide credit information or prepayment at the start of their advertising program. Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and payable to the publisher. Should it become necessary to refer any outstanding balance to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including finance charges, court costs and attorney fees. All changes and/or cancellations to existing contracts must be made in writing four weeks prior to the sales close date.

BNP FTP Site Upload Instructions:

1. From your internet browser select theFTP site:

2. http://dfupload.bnpmedia.com/

3. Under “Select Publication from drop-down window select CANDY INDUSTRY

4. Follow the prompts

5. In the notes field, indicate what the file is for (ad, editorial, issue month, etc.)

6. NO user name or passwords are necessary

7. If you have any questions or problems, please contact Jennifer Allen, production manager, at:

[email protected]: 800-835-4398 x2214 or 818-224-8035 fx: 248-502-2070

Electronic Ad SubmissionLIST RENTALS | InfoGroupKevin Collopy | Sr. Account ManagerPh: 800-223-2194, ext. [email protected] Costantino | Sr. Account ManagerPh: 800-223-2194, ext. [email protected]

REPRINTSJill DeVries | 248-244-1726 | [email protected]

Other OpportunitiesElectronic Submission: E-Mail, FTP upload and CD-ROM accepted. All artwork (photographs, logos, clipart, etc.) and all fonts (both printer and screen fonts, Postscript Type 1 fonts recommended) must be included. A screen-contact quality proof created from the final electronic files must be submitted with each color ad. Kodak approval proofs preferred. Iris or other SWOP Standard proofs accepted. Color cannot be guaranteed unless a standard proof is provided. Please supply B&W laser printout for B&W ads.

CONTENT DEVELOPMENT CUSTOM PUBLISHING MARKET-SPECIFIC DELIVERY BNP Custom Media Group helps you develop and execute content marketing campaigns that meet your specific needs. Our goal is to make the content marketing process as easy as possible for you—we’ll take on the tough stuff while you focus solely on your brand’s most important assets: your customers.

Learn more about custom publishing and content marketing at custommedia.bnpmedia.com or contact us directly: Chris Wilson | 248-244-8264 [email protected]

NON-BLEEDFull Page2/3 Page1/2 Page (vert.)1/2 Page (horiz.)

BLEEDFull Page2/3 Page1/2 Page (vert.)

INCHES7-3/4” x 10”5” x 10”3-3/4” x 10”7-3/4” x 4-7/8”

INCHES9-1/8” x 11”5-3/4” x 11”4-1/4” x 11”

NON-BLEED1/2 Page (island)1/3 Page (vert.)1/3 Page (square)1/4 Page (square)

BLEED1/2 Page (horiz.)Spread Bleed

INCHES5” x 7-1/2”2-1/2” x 10”5” x 4-7/8”3-3/4” x 4-7/8”

INCHES9-1/8” x 5-3/8”

DISPLAY ADVERTISING SIZES

Above sizes allow for 1/8” (3.175mm) bleed on all sides.

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2012 INTEGRATED MEDIA PLANNER12

2012

AD

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B/W Print Rates 1x 3x 6x 12x 18x

Full Page $4,820 $4,560 $4,260 $3,650 $3,280

2/3-page $4,850 $3,640 $3,380 $2,940 $2,640

1/2-page (island)

$3,500 $3,340 $3,050 $2,660 $2,400

1/2-page $3,340 $3,130 $2,880 $2,510 $2,260

1/3-page $3,080 $2,920 $2,700 $2,340 $2,110

1/4-page $2,420 $2,290 $2,120 $1,850 $1,670

Cover 2* $6,820 $6,180

Cover 3* $6,430 $6,040

Cover 4* $7,040 $6,340

* Includes 3-or 4-color process

Advertising Space SizesTrim Size: 8” x 10-3/4” (203mm x 273mm)

Inches MillimetersTrim 8 x 10.75 203mm x 273mm

Page Bleed 8.25 x 11 209mm x 279mm

Page Live 8 x 10 178mm x 254mm

2/3 V 4.5 x 10 114mm x 254mm

1/2 V 3.375 x 10 86mm x 254mm

1/2 H 7 x 4.875 178mm x 124mm

1/2 Island 4.5 x 7.5 114mm x 190mm

1/4 V 3.375 x 4.875 86mm x 124mm

1/4 H 7 x 2.38 178mm x 60.45

1/3 S 4.5 x 4.875 114mm x 124mm

1/3 V 2.125 x 10 54mm x 254mm

1/3 H 7 x 3.38 178mm x 85.85mm

Shipping Instructions: Please address all correspondence, space orders, insertion instructions and materials to Jennifer Allen: [email protected] | ph: 800-835-4398 x2214 or 818-224-8035 | fx: 248-502-207022801 Ventura Blvd., Ste.115Woodland Hills, CA 91364

Composition: All material requiring any graphic work such as typesetting, layout, etc., must be received 45 days prior to publication date. Mechanical charges are billed at gross.

Platforms: Macintosh preferred (IBM-compatible accepted, fonts will be replaced by Mac versions).

File Formats: InDesign, Quark, Photoshop, and Illustrator files are accepted. All fonts and images should be included. High-resolution, print read PDF’s; X1a preferred.

Photos: 300 dpi, at 100% size, saved as TIFF, PSD, or EPS. Color images must be CMYK. Do not compress graphics using JPEG or LZW.

Colors: All colors used should be CMYK unless a spot color has been purchased.

Ad Size: Crop marks for full-page ads should be at trim size 203.2mm x 273.05mm. Bleeds should extend beyond trim crop marks by 3.175mm on each side. Text and images must be kept at least 6.35mm away from trim edges.

Printing: Body forms and covers heat-set web offset.

Binding: Saddle-stitched. Jogs to head.

Ad Requirements

Sizes allow for 1/8” (3.175mm) bleed on all sides.

2011 Rate Card

1x 3x 6x 12x

Per Inch $150 $140 $130 $120

COLOR RATES4- or 3-color process rates are for R.O.P. 4- or 3-color process inks only. Printing is by web-offset.

Per Page: $1590Per Spread: $2480Per 1/2 page: $970

SPECIAL COLORAdditional charge for any special color and black.

Per Page: $1060Per Spread: $1820Per 1/2 page: $710

CLASSIFIED RATESBoxed/display ads. One-inch minimum. All classified ads are payable with copy and are non-commisionable. Net rates listed. Color charges additional.

CON

TACT

US

Kristine CollinsPublisher1-630-910-0804Fax: [email protected]

INSERT RATESContact publisher for more Information.

B N P M E D I A H E L P S P E O P L E S U C C E E D I N B U S I N E S S W I T H S U P E R I O R I N F O R M AT I O N2 4 0 1 W. B I G B E AV E R R D. , S U I T E 7 0 0 | T R O Y, M I 4 8 0 8 4 - 3 3 3 3 | 2 4 8 - 3 6 2 - 3 7 0 0 | W W W. B N P M E D I A . C O M

Diana RotmanClassified Sales Manager1-847-405-4116Fax: [email protected]

Dee WakefieldEuropean Sales+44-207-792-3344 Fax: [email protected]

Sharon WardNorth America Inside Sales Manager1-847-405-4017Fax: [email protected]