The Global HVAC Market - MIDEA...
Transcript of The Global HVAC Market - MIDEA...
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The Global HVAC MarketAmber Liu
Product Promotion Specialist
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China AC Market
Global AC Trends
Global AC Market
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Global AC Market
130,7
126,6 126,3
115
120
125
130
135
140
145
2014 2015 2016 2017 2018 2019 2020
Global AC Unit Sales 2014 to 2020 (Millions of Units)
Source: The Building Services Research and Information Association (BSRIA)
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99,194,1 95,3
0
20
40
60
80
100
120
2014 2015 2016 2017 2018 2019 2020
Global AC Sales 2014 to 2020 (US$bn)
Source: The Building Services Research and Information Association (BSRIA)
Global AC Market
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Source: The Building Services Research and Information Association (BSRIA)ll
Global AC Market
Global AC Sales 2015 by Regions (US$bn)
53,4
20,2
10,3 10,2
56,7%
21,5%
10,9% 10,8%
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
0,0
10,0
20,0
30,0
40,0
50,0
60,0
Total Asia Pacific Total Amercias Total ME,Inida,Africa
Total Eruope
Values
Share
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Source: The Building Services Research and Information Association (BSRIA)
Global AC Market
30,3
14,7
12,0
3,82,3 1,9 1,7 1,3 1,3 1,1 1,0 0,9
-11,9%
8,1%
-4,0%
-7,3%
4,5%
26,7%
-41,4%
-7,1%
-7,1%
0,0%
-23,1%
-18,2%
-50,0%
-40,0%
-30,0%
-20,0%
-10,0%
0,0%
10,0%
20,0%
30,0%
40,0%
0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
2015
YOY
AC Sales 2015 (US$bn) – Top 12 Countries
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USA
Mexico
Brazil
Sweden
France
SpainGreece
EgyptK.S.A
Kuwait
Iran
QatarIndia
Philippines
Vietnam
Indonesia
Australia
Russia
ChinaJapan
Hot spots > 10% Growth
Warm spots > 5-10% Growth
Cold spots < 0% Growth
Source: The Building Services Research and Information Association (BSRIA)
Global AC Market
Hot and Cold spots
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Product Category
Share
VRF 11% (9.7$bn)
Chillers 8% (7.7 $bn)
AHU & FCU 8% (7 $bn)
Ducted Splits (Including US ducted)
11% (9.6 $bn)
Rooftops 4% (3.6 $bn)
Total CACAround 40%, 38 $bn
Single Unducted Splits55%
Single Ducted Splits11%
Multi Split3%
VRF11%
Rooftops4%
AHU6%
Indoor Packaged0%
Chillers8%
Fan Coils2%
Source: The Building Services Research and Information Association (BSRIA)
Global AC Market
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0
500.000
1.000.000
1.500.000
2.000.000
2014 2015 2016 2017 2018 2019 2020
Total Middle East India Africa
Total Europe
Total Asia Pacific
Total Americas
1,321,745
1,644,670
1,760,645
1,456,006
1,550,034
1,890,229
1,357,178
Global VRF Unit Sales 2014 to 2020
Source: The Building Services Research and Information Association (BSRIA)
Global AC Market
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0
100.000
200.000
300.000
400.000
500.000
600.000
700.000
800.000
900.000805.098
127.000
68.75031.765 26.720 25.865 18.793 17.600 15.271 14.507 13.996 12.520 11.800 11.490 11.078
Global VRF Unit Sales by Country 2015
Source: The Building Services Research and Information Association (BSRIA)
Global AC Market
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Global Chiller Sales 2014 to 2020 (US$m) Chiller Sales 2015 (US$m) Top 10 Countries
Source: The Building Services Research and Information Association (BSRIA)
Global AC Market
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China Domination – Production and Size
Source: The Building Services Research and Information Association (BSRIA)
Global AC Market
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China AC Market
Global AC Trends
Global AC Market
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34,4
30,328,4 27,7 28,2 28,8 29,7
0
5
10
15
20
25
30
35
40
2014 2015 2016 2017 2018 2019 2020
China AC Sales (US$bn)
Source: The Building Services Research and Information Association (BSRIA)
China AC Market
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No.1 in Global AC market
No.1 for Chillers
No.1 for VRF
No.1 for FCU
No.1 for Splits
No.3 for AHU
China HVAC
Single Unducted
Splits73%
Single Ducted Splits
4%
VRF12%
AHU2%
Chillers8%
Fan Coils1%
China AC Sales Breakdown by Product 2015
Source: The Building Services Research and Information Association (BSRIA)
China AC Market
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784.142 805.098870.250
930.963988.443
1.065.343
1.153.116
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
1.400.000
2014 2015 2016 2017 2018 2019 2020
China VRF Unit Sales 2014 to 2020
Source: The Building Services Research and Information Association (BSRIA)
China AC Market
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3,93,7 3,8
3,94,2
4,4
4,7
0
1
2
3
4
5
2014 2015 2016 2017 2018 2019 2020
China VRF Sales 2014 to 2020 (US$bn)
Source: The Building Services Research and Information Association (BSRIA)
China AC Market
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276.226
248.742
226.688216.792 223.642
232.810245.545
3.115
2.545
2.189 2.0202.006 2.014
2.044
0
50.000
100.000
150.000
200.000
250.000
300.000
2014 2015 2016 2017 2018 2019 2020
China Chillers Unit Sales by Compressor Type 2014 - 2020
Reciprocating Screw Scroll Centrifugal Absorption
Source: The Building Services Research and Information Association (BSRIA)
China AC Market
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1.626,51.407,0 1.272,6 1.208,3 1.223,6 1.263,2 1.318,4
760,9
673,6616,3
591,7 588,7 602,3 622,1
412,2
328,6
279,3257,0 254,4 254,4
257,0
0
500
1.000
1.500
2.000
2.500
3.000
2014 2015 2016 2017 2018 2019 2020
China Chiller Sales by Compressor Type 2014 to 2020 (US$m)
Reciprocating Screw Scroll Centrifugal Absorption
Source: The Building Services Research and Information Association (BSRIA)
China AC Market
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138,44
97,7589,75
-2,28%
-29,04%
-7,40%
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
0
20
40
60
80
100
120
140
160
Midea Gree Haier
Sales Revenue 2015 (Billion RMB) - Top 3 Chinese HA Companies
2015 Sales Revenue (Billion RMB) Growth Rate Y14-Y15
China AC Market
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China AC Market
Midea Gree DaikinHisense-Hitachi
JCI MQ HaierMHI-Haier
ME Toshiba AUX MHI Samsung
Total CAC Revenue 12,6 10,9 7,8 4,7 4,0 3,3 3,2 1,4 1,3 1,1 0,6 0,5 0,5
VRF Revenue 5,4 4,1 7,1 4,5 0,4 0,4 1,7 1,1 1,2 1,0 0,2 0,5 0,5
VRF Export 0,8 0,4 0,0 0,1 0,0 0,0 0,2 0,2 0,0 0,0 0,0 0,0 0,0
VRF in China 4,7 3,6 7,1 4,4 0,4 0,4 1,5 1,0 1,2 1,0 0,1 0,5 0,5
12,6
10,9
7,8
4,7 4,0 3,3 3,2
1,4 1,3 1,1 0,6 0,5 0,5
0,0
2,0
4,0
6,0
8,0
10,0
12,0
14,0
CAC Players Sales 2015 (Billion RMB)
Midea CAC occupies market share(12.6/68)=18.5%Midea CAC VRF occupies market Share (5.45/29.9)=18.2%Midea CAC VRF export occupies market share (0.77/2.01)=38.3%
Source: Beijing Zhi xindao Consulting Co.,Ltd.
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Above 1.2 billion
0.6 to 1.2 billion
0.5 to 0.6 billion
0.3 to 0.5 billion
0.15 to 0.3 billion
0.08 to 0.15 billion
Below 0.08 billion
USD
Midea ranks No.1 in the
Chinese HVAC industry
18.5% market share
Note: Data shown indicate factory shipments
China AC Market
Midea CAC Position
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China AC Market
Global AC Trends
Global AC Market
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Critical
Very certain
VRF vs. Chillers
AC products going into the cloud Legislation
European economyslow to pick up
Refrigerant R410Anew R32+ , R290?
US slowdown/uncertainty
Market globalization and industry consolidation
Energy efficiency and renewablesSmart buildings
smart homes
Chinese slowdown
Global AC Trends
Market Drivers/Market Restraints
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Global AC Trends
What is Shaping the Global Market?
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Challenging environment for customers and suppliers
Global AC Trends
Powerful Drivers for the HVAC Market
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• Life Cycle Costing
• Improved tools for comparing environmental impact
• Design for recovery/recycling/reuse
• Zero leak systems
• Reduced refrigerant charge
• Reduced waste
• Less/no packaging materials
Maximizing the effectiveness of resource use while minimizing the impact of that use on the environment
ASHRAE
Global AC Trends
Sustainability
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Global AC Trends
Many Opportunities in Retrofit
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0
2
4
6
8
10
12
14
Y2012 Y2013 Y2014 Y2015 Y2016 Y2017
8.4
128% CAGR
Source: The Building Services Research and Information Association (BSRIA)
Global AC Trends
VRF Rising
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Diverse global markets (differing customer requirements)
More knowledgeable customers (internet)
Improved flexible manufacturing technologies
Reduced development cycles
Reduced manufacturing cycles
Customer expectations (speed)
Global AC Trends
Mass Customization
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HCFC-22 phase-out
Many new HVAC applications are using HFC-410A
Customer expectations
R32, R290 need regulations
R1234yf?
Different regulations in developed and developing countries
Global AC Trends
Refrigerant Evolution
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Global AC Trends
Refrigerant Issue – F-gas Regulation
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VRF has been widely used and is growing quickly
Fan motors with more speeds to control airflow, such as DC fan motors
Modulation technology prevents wide temperature swings and provides
dehumidification control
Frequent system on/off is prevented, improving efficiency
Digital control, inverter control and VSD technology
Global AC Trends
Modulated / Adjustable
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More accurate
More reliable
Lower cost
Smart, Wi-Fi-connected thermostats
Global AC Trends
User – Friendly Controls with Advancing Sensor Tech.
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Preventative and proactive
Improved operating efficiency
Interactive
Trend forecasting
Global AC Trends
Intelligent and Self-diagnostic System
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Global AC Trends
Home Automation Evolution
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Evolving market requirements drive technology changes
Global AC Trends
Technology
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Thank you