The German and European Market ofFruit& Vegetable ... · Exporters in selected developing and ......
Transcript of The German and European Market ofFruit& Vegetable ... · Exporters in selected developing and ......
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Page 1 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
The German and European Market of Fruit & Vegetable: Potential for Exports, Standards & Regulations
Husam Al Dakak
IPD Expert Sourcing + Purchase
Constantin Kostyal
IPD External Consultant Fruits & Vegetables
;
Planet International Hotel, Mekele 02.08.2016
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Page 2 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
IPD – Mission
THE OBJECTIVE
TARGET GROUPS
+ The sustainable and well-structured import promotion
+ Establish sustainable business relations between German importers and exporters
from selected developing and emerging markets
COMPANIES (Micro-Level)COMPANIES (Micro-Level)
German Importers German Importers
Exporters in selected developing and
emerging countries
Exporters in selected developing and
emerging countries
Chambers of Commerce Chambers of Commerce
Branch Associations Branch Associations
Export Promotion AgenciesExport Promotion Agencies
BUSINESS SUPPORT ORGANISATIONS (Meso-Level)BUSINESS SUPPORT ORGANISATIONS (Meso-Level)
in Germany and partner countries
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Page 3 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
IPD Partners and network –Pooling know-how
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Potential for Exports, Standards & Regulations
Natural Ingredientsfor food, pharmaceuticals
and cosmetics
FreshFruits and Vegetables
Technical WoodCut Flowers
IPD Sectors
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Potential for Exports, Standards & Regulations
IPD Partner Countries
Columbia
Peru
Tunisia
Egypt
Ethiopia
Kyrgyzstan
Nepal
Indonesia
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Potential for Exports, Standards & Regulations
IPD in the International Network
Support of the Federal
Government in
achieving its goals in
the international
cooperation for
sustainable
development.
Support of the Federal
Government in
achieving its goals in
the international
cooperation for
sustainable
development.
GIZSIPPOSIPPOCBI
Promoting market
access of small and
medium-sized
enterprises in selected
program countries
through trade fairs
and Buyer Missions.
Promoting market
access of small and
medium-sized
enterprises in selected
program countries
through trade fairs
and Buyer Missions.
Import promotion
agency of the Dutch
Ministry of Foreign
Affairs.
Provision of sector-
relevant information.
Import promotion
agency of the Dutch
Ministry of Foreign
Affairs.
Provision of sector-
relevant information.
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Potential for Exports, Standards & Regulations
Ethiopian Pavilion at Fruit Logistica, February 2016, Berlin
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Page 8 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
Ethiopian Pavilion at Fruit Logistica, February 2016, Berlin
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Page 9 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
Ethiopian Pavilion at Fruit Logistica, February 2016, Berlin
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Page 10 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
Ethiopian Pavilion at Fruit Logistica, February 2016, Berlin
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Page 11 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
Ethiopian Pavilion at Fruit Logistica, February 2016, Berlin
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Page 12 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
Ethiopian Pavilion at Fruit Logistica, February 2016, Berlin
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Page 13 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
Ethiopian Pavilion at Fruit Logistica, February 2016, Berlin
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Page 14 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
Ethiopian Pavilion at Fruit Logistica, February 2016, Berlin
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Page 15 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
Ethiopian Pavilion at Fruit Logistica, February 2016, Berlin
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Page 16 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
Ethiopian Pavilion at Fruit Logistica, February 2016, Berlin
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Potential for Exports, Standards & Regulations
General Agenda
1. The European F & V market at a glance
2. Potential for Exports for Fruit & Vegetable
3. Standards of agricultural goods, Global GAP
4. Regulations to enter German / EU market
1 scope
Improve your knowledge on F&V
market in Europe and
consolidate or start the process
of GlobalGAP certification as an
important instrument for market
entry to the EU with F&V from
Ethiopia.
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Page 18 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
1. Market overview
Total population of Europe / EU: total, density, households
• EU: 28 states, non-EU Europe: 23 states
• In 2015 total population EU and non-EU amountsaprox. 745 Mio (only for Russia count 146 Mio)
• in 8 EU-countries live 397 Mio = 78 %• Population density is high in the center, in Italy and
in the north (except Scandinavia)
• In the European cities 2/3 of the households contain 1 or max. 2 persons
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Potential for Exports, Standards & Regulations
1. Market overview
F & V consumption patterns in Europe
The North of Europe:People like convenience food, ready to eat,
delivered at home
The South:More time is spent shopping and preparing
the fruits and vegetables
.
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Potential for Exports, Standards & Regulations
1. Market overview
Production of Fruit & Vegetables in EU
• Italy, France and Spain produce a big part of the EU F&V demand
• These 3 countries cover aprox.
- 70% of the internal European fruit demand
- 55% of the internal European vegetabledemand
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Potential for Exports, Standards & Regulations
1. Market overview
Imports of fresh fruit and vegetables into the EU
• Mainly the Scandinavian countries, Germany and UK do have a big demand for import of FF&V.
• Countries with a big production like Italy, France, Spain do not have a big demand for import (unless for processing)
• The Netherlands import a lot F&V from all over the world: big part of it is re-exported
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Potential for Exports, Standards & Regulations
2. Potential for Exports for F & V
Imports of fresh fruit into the EU(year 2013, tonnes)
Source: consumption monitor 2014,
Freshfel Europe
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Potential for Exports, Standards & Regulations
2. Potential for Exports for F & V
Exports of fruit (HS-code 08) from ET (year 2015, value)
rank
country Share in Ethiopias
exports
(value in USD)
exported growth in value %
p.a. (2011-2015)
World 100% 20
1 Djibouti 43.3% 3
2 Somalia 37.2% 142
3 Saudi Arabia 6.3% 78
4 UAE 5.6% 1
5 Nigeria 2.1% 160
6 Qatar 1.9% 53
7 Angola 1.3% ?
8 Netherlands 1% -6
9 Russian Federation 0.2% -11
10 South Africa 0.2% ? Source:
trademap.org, July 2016
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Potential for Exports, Standards & Regulations
2. Potential for Exports for F & V
Exports of vegetable (HS-code 07) from ET (year 2015, value)
rank
country / region share in Ethiopias
exports
(%, value in USD)
exported growth in value
% p.a.,
(2011-2015)
World 100 25
1 Somalia 56,8 34
2 Djibouti 14,3 29
3 Soudan (North & South) 5,3 14
4 Pakistan 4,9 26
5 India 4,8 44
6 Indonesia 2,1 30
7 Kenya 2 11
8 Russian Federation 1 88
9 Yemen 0,9 13
10 UAE 0,8 -17Source:
Trademap.org, July
2016
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Potential for Exports, Standards & Regulations
2. Potential for Exports for F & V
Information on F & V into the EU : find recent publications & figures
Overall fact: Volumes are constant, values increase
Get Information on trends, requirements , “thinking of european FF&V buyer’s” from our network partner CBI:
www.cbi.eu/market-information/fresh-fruit-vegetables
Get information on trade: import/export, volumes/ values, regions, specific countrieswww.trademap.org
www.faostat.org
http://comtrade.un.org
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Potential for Exports, Standards & Regulations
3. Standards of agricultural goods
Exchange of agricultural goods worldwide:opportunities and alienation
.
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Potential for Exports, Standards & Regulations
3. Standards of agricultural goods
Standards in Agriculture: Why ? What ?
• Why do GAP codes, standards and regulations exist?� Worldwide concerns on food safety and quality
• What are GAP codes, standards and regulations ?� Guidelines for producers, processers aiming to codify
agricultural practices
• Raising requirement:� In the international market, farmers and food producers will be
increasingly required to be certified against a food safety standard……….and Corportae Social Responsibility, CSR, standards (coming up strongly)
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3. Standards of agricultural goods
Which standard for my business ?
.�Agriculture /
Production
�Processing
� Social / labor
issues
�Organic
� Faitrade
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Potential for Exports, Standards & Regulations
Level of sustainability
.Thanks of its vitality to internalize constantly new challenges in the environmental & social
field as well as in matters of quality assurance and the chain of custody GlobalGAP shows
a very high level of sustainability benfitting producers, traders and consumers.
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Potential for Exports, Standards & Regulations
Process to get the GlobalGAP certification
• First of all: Make a self-assessmentusing check-list available online
• Take decision in the management
• Further on: ensure correct cost calculationand financial back ups of certification
• Allocate necessary, skilled HR incharge of implementation
.
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Potential for Exports, Standards & Regulations
Process to get the GlobalGAP certification
.
• Elaborate realistic time frame along with the
specific situation of the farm / product
• Keep in touch with assessment
from outside or online help
• Harvest all types of benefits
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Potential for Exports, Standards & Regulations
GlobalGAP producer/ supplier members
.
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Potential for Exports, Standards & Regulations
GlobalGAP’s pledge
• Global GAP aproves- or benchmarks – national standards
• Feb 2015: EPHEAS Silver level in Flower Production benchmarked with GlobalGAP IFA Version 4
• Options for organized smalland medium farmers
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Potential for Exports, Standards & Regulations
4. Regulations to enter German / EU market
What are the regulations for F & V importsto EU ?
• 1 single, harmonized framework regulation in order
to assure => => => =>
• Traceability
• Hygiene requirements
• Microbiological criteria (e.coli, salmonella,…; seldom
tested in fresh, unprocessed F&V)
• Safe and effective use of pesticides
• Pesticides banned/approved
• MRL (Max. Residue Level)
• Chemical contaminants (lead, cadmium, nitrate)
• Phytosanitary measures( avoid introduction of plant
diseases)
• Wood packaging
• Special restrictions (aflatoxines,….)
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Potential for Exports, Standards & Regulations
4. Regulations to enter German / EU market
Regulations for imports of F & V to EU: Import procedures
• Certificate of Origin (CO), with mention of consigner,
consignee, country of origin, item numbers, description
of packages, products, quantities,….)
• Maybe subject to the presentation of an import
certificate for surveillance measures (endangered
species, contaminants,…) /quotas (apples, garlic, …..)
• Payment of tariff duties
• Random samplings programs
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Potential for Exports, Standards & Regulations
4. Regulations to enter German / EU market
Regulation for imports of F & V to EU: Import procedures
• As a sort of roof: Codex Alimentarius created by FAO and
WHO; it is voluntary reference standard.
• The EU measures are stricter.
• The EU regulations are not extra-territorial.
• The EU regulation is the legal minima.
• Larger retailers, food platforms will ask for
independently verifiable private standards (GlobalGAP,
BRC,….)
• It is the responsibility of the importer to ensure
compliance with the relevant requirements and
regulations.
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Potential for Exports, Standards & Regulations
4. Regulations to enter German / EU market
Imports of F & V to EU:The control bodies and alert systems
• European Food Safety Authority, EFSA
• Designated Points of Entry to EU
• Rapid Alert System of Food and Feed, RASSF (national
food control authorities, members EFSA, others), created
in 1979 (alerts, border rejections, information (for
attention, follow up).
• In 2014 RASSF has emitted over 3’000 notifications of
which 1’358 were border rejections.
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Imports of F & V to EU:Quintessence of being Global GAP certified
• Global GAP aproves- or benchmarks – national standards
• GlobalGAP goes beyond EU regulations, consolidates your business and gives confidence to your customers
• Global GAP is your identity: complying with the standards you know exactly where you are in the production process with your products/plants, your labor force, the environment
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Page 39 | The German and European Market of Fruit & Vegetable:
Potential for Exports, Standards & Regulations
IPD – Import Promotion Desk
Project Office Bonn
c/o sequa gGmbH
Alexanderstraße 10
53111 Bonn
Fon: +49 (0) 228 965 05 890
Fax: +49 (0) 228 926 37 989
www.importpromotiondesk.com
Thank you!
Husam Al Dakak
Constantin Kostyal
01. & 02.08.2015
Bahir Dar and Mekele, Ethiopia