The Game of Context at MRMW Europe

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Transcript of The Game of Context at MRMW Europe

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Context IS A

KEY INFLUENCER

OF WHAT WE DO

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YET WE KEEP

GOING FOR

representativeDESIGNS

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TIME TO dareOURSELVES

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THE POWER

OF mobile

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THE GAME

OF context

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AN

INSTANT

coffeeSTORY

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Supermarket Breakfast Lunch Tired Break

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CONTEXT

TRIGGERS

PRODUCT

relevance

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Intention SCORES

SIMILAR

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MORE

predictivePOWER

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BETTER

prediction OF

BEHAVIOUR

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DECREASE

gap betweenINSIGHT AND

ACTIONS

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WE NEED

TO APPROACH

THINGS

differently

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