The GaGa Girls: Janine Ashley, Elizabeth Blackmon, Virginia Cebe , Tara Gasparovic
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Transcript of The GaGa Girls: Janine Ashley, Elizabeth Blackmon, Virginia Cebe , Tara Gasparovic
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The GaGa Girls:Janine Ashley, Elizabeth Blackmon,
Virginia Cebe, Tara Gasparovic
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SITUATION ANALYSIS• Internal Environment:
• Strong financial standing – stock has never gone down
• Steady growth – a new store opens every week
• Family-oriented corporate culture
• Internal professional growth opportunities
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SITUATION ANALYSIS• External Environment:
• Cooperative Nature
• Strong competitive advantage
• Unique in their industry, 1650+ locations
• Weak recruiting practices
• Demographic and lifestyle changes
• Baby boomers starting to retire
• Large need for Millennial generation to take on their management roles
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SWOT Analysis Strengths
• Family-oriented corporate culture
• Focus on employee satisfaction
• Stock has never decreased
• Career advancement
• Benefits / starting salary
• Cultural Icon
Weaknesses
• Reputation perceived by recent grads
• Lack of “glamour”
• Unfavorable work hours
• Non-prestigious job title
Opportunities
• Advertising
• Recruiting Website
• Social Media
Threats
• Competitors recruiting efforts
• More well-known companies visiting career fairs
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VALUE PROPOSITION• “Low prices, quality food and unbeatable
customer service. We are more than just waffles.”
• “Low prices, quality food and unbeatable service; with over 1,650 locations in the South East, we are right around the corner.”
• “Low prices, quality food and an unique dining experience.”
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STRATEGIC ALTERNATIVES• 1. Enhance Online Presence• Increase amount of information on
website• Strengthen web communications• Expand social media presence
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STRATEGIC ALTERNATIVES• 2. Career Fair Booth Presentation • Incentives/Free giveaways• Inviting and professional flyer• Utilize Waffle House’s strengths
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STRATEGIC ALTERNATIVES• 3. Open House Event• Securing potential employees• More hands on time with Clemson
students• Showing more of the personality of the
company
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RECOMMENDATIONSPlay up the great attributes of Waffle House while recruiting:
• Not just a desk job
• Always something new to do
• Very people-oriented
• Variety – no day is ever the same
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RAISE AWARENESS• Email all business majors ahead of time with
information about the trainee program
• Create new flyer to attach in the email, display at career centers, and hand out at the career fair
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RESEARCH“What attracts you to a company’s booth when you visit
a career fair?”
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BOOTH PRESENTATION• Recruiter attire: professional, black
ensembles • Yellow Waffle-House-style name tags• Professional, attractive signage • Approachability
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INCENTIVES• Giveaways at the Career Fair
• Waffle House magnets, pens, mugs, or koozies
• Coupons
• After visiting the booth at the career fair, students obtain a coupon
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OPEN HOUSE EVENT• Hold an Open House event for jobseekers
• Personal and intimate setting
• Employment process becomes more hands on
• Gives potential employees a real-life view of what position would be like
• Allows potential employees to meet, converse and ask questions to current employees
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REVAMP WEBSITE
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SOCIAL MEDIA PRESENCE
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ANY QUESTIONS?