The future powered by start-ups - Unilever Foundry
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Transcript of The future powered by start-ups - Unilever Foundry
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THE FUTURE POWERED BY
STARTUPS
Jeremy BassetHead of Unilever Foundry
@JeremyBasset
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PARTNERING IS IN OUR DNA
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STARTUPS ARE INVENTING THE FUTURE
CHALLENGE: access to talent & tech
SOLUTION: foster and grow a collaborative ecosystem
RESULT: ongoing relevance & growth for Unilever, from startup to scaleup for entrepreneurs.
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OUR PLATFORM FOR
COLLABORATING
OUR FRAMEWORK FOR
EXPERIMENTATION
ENABLING OUR BRANDS &
FUNCTIONS TO PIONEERfoundry.Unilever.com@UnileverFoundry
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01 02
OUR FRAMEWORK FOR EXPERIMENTATION
The Brief The Pitch The Pilot The Partnership
03 04
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THE JOURNEY IN NUMBERS
$20minvested
into pilots
100+startups
piloted
25+ brands
involved
48+ startups
being
scaled-up
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MAGNUM & OLAPIC: UGC FOR MOBILE
Olapic help us harvest, optimise and manage socially generated content for the brand to then use on our social channels.
• 272% more impressions
• 10X click through rate
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Digital Genius, the startup who created
AI-enabled ‘Chef Wendy’, is now
exploring many other opportunities to
power ChatBots across the company,
from callcentres to brands, we’re taking
learnings from our experience in South
Africa to turbo-charge other regions.
KNORR & DIGITAL GENIUS:AI ENABLED ENGAGEMENT
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ALL GOOD PARTNERSHIPS ARE SYMBIOTIC
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STARTUP EXCHANGE
ADVISORY BOARD MEMBERSSecure a senior Unilever leader to join your advisory board over an 18 month period.
STARTUP EXCHANGE PROGRAMHave a Unilever marketer join your team for 2 weeks to help sharpen your brand, craft your pitch, or support you as you navigate the Industry
foundry.unilever.com/mentorsAPPLY NOW:
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THE NEXT BIG THING
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PREVIOUS YEAR WINNERS
RelativeInsights
2014
2015
2016 ?
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THE NEXT BIG THING
• Be awarded ‘The Next Big Thing’
• Showcase your tech at ad:tech London
• Pitch to Unilever leaders
• The chance for a US$50,000 pilot with Unilever
ad-techlondon.co.uk/tnbt
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LET’S PARTNER
@UnileverFoundry Foundry.Unilever.com