The Future of UX: Killing the Wireframe Machine
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Transcript of The Future of UX: Killing the Wireframe Machine
The Future of UX Killing the Wireframe
Machine
NYC IxDA - November 14 2013
lishubertNYC IxDA November 14 2013The Future of UX by UXPA New Jersey
lishubertNYC IxDA November 14 2013Fragments by erix on Flickr
lishubertNYC IxDA November 14 2013
Lis Hubert13lishubert13wwwelisabethhubertcom
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013The Future of UX by UXPA New Jersey
lishubertNYC IxDA November 14 2013Fragments by erix on Flickr
lishubertNYC IxDA November 14 2013
Lis Hubert13lishubert13wwwelisabethhubertcom
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013Fragments by erix on Flickr
lishubertNYC IxDA November 14 2013
Lis Hubert13lishubert13wwwelisabethhubertcom
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Lis Hubert13lishubert13wwwelisabethhubertcom
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim
Feeling of relief setting in
Receives email from insurance co that claim successfully submitted
Relieved about claim Goes to get car estimate
Userrsquos Perception
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy Strategy Design)
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Discovery
not quite clear on the concept by woodleywonderworks on Flickr
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
analyse by LeonArtsat on Flickr
Analysis
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Experience Strategy
photo by Kevin Dooley on Flickr
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Product Roadmaps
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Revenue - business goals achieved task success13redwinederous
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13
Donald Norman - 1995
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities+ +
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech13Capabilities
Product Insight
Online Check Deposit Tool
+ +
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
The value of UX
Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13
This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Huh
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Keeping it real
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Not UX
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Not An Experience
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
UI
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
User gets in a car accident amp needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim
Make sure can fit all claim information from website on to a smaller screen
Receives email from insurance co that claim successfully submitted
Reuse and send standard claim email
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
1 Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
2 It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
Characteristics of a Machine
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
ldquoThis UX thing is gold But how do I sell itrdquo
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
The Process
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
YAY We have a good ldquoUXrdquo
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Itrsquos designed to be controlled by a driver or operator
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
It needs to be maintained and when it breaks down you fix it
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control
Characteristics of a machine as defined by Dave Gray in The Connected Company
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
ldquoThis is the dawning of the Age of Experiencerdquo13
~ Jared M Spool 2007
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Successful Experience Design is
The Dawning of the Age of Experience by Jared M Spool on Slideshare
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Machines rule
Industrial Revolution
Feedback is king
Age of Experience
Then Now
Trying to use methods from here
To be successful here
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Cage in Decay by Mr Physics on Flickr
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
~ UX Unicorn
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr
The face of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows wireframe as the user experience
Team sees UXer as UX and thinks wireframes = UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
Team sees UXer as UX and thinks wireframes = UX
Team wants UX so demands wireframes
UXers shows wireframe as the user experience
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
cogito ergo sum13I think therefore I am13
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Read Listen Read
play read or listen by jessleecuizon on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
1 Find a real UX job13
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
1 Find a real UX job132 Stop calling what you do UX
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
UXers shows real value of UX as UX
UXer creates13wireframe
Team sees you as UX and thinks wireframes = UX
Team wants UX so demands wireframes
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team wants UX so demands wireframes
Team sees you as UX and sees the real value of UX
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
UXer creates13wireframe
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
UXer brings the real value it promised
UXers shows real value of UX as UX
Team sees you as UX and sees the real value of UX
Team wants UX so demands the real value of UX
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Success
Sarangkot Flight by `thedreamsky on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
From Beyond Philosophy
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13
~Mohandas Gandi
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Welcome to the Age of the Experience
lishubertNYC IxDA November 14 2013
Thankslishubert
lishubertNYC IxDA November 14 2013
Thankslishubert