The future of user experience lies in your hands

Paul Boag (@boagworld)

UX designers are lying to you.

What is user experience?

The intersection of disciplines

User interface design

Customer experience Product design

Developer

Copywriter

Marketer

User researcher

Meeting the needs of connected consumers

It is about self service

Designing for the gaps

You company needs to pay attention

It is expected

It generates repeat business

It differentiates

The consequences of not providing it.

It shapes your products

Great UX means overcoming resistance

Break down business silos

Reject project thinking

User experience is like a garden. It improves over time. Keep tending it regularly.

End business as usual

Ending the navel gazing

Educate management

“Why I can’t convince executives to invest in UX (and neither can you)”

http://boag.me/1FK9Gqg

The role of developers

Developers are a key component in creating a great user experience. Do not exclude them from the process.

Where to start

Understand the tools of the trade

Customer journey mapping

I am Donald Trump.I want to be president.So I can build a big wall.

Become the user champion

Designers stop here!

Go deeper

Plug the gaps between platforms

Think beyond the screen

Random aside

Focus on the users time

Time is one of todays most valued commodities. If you can save a user time you will be a hero. If you waste their time you will be dead to them.

Fight for a better product

Keep going deeper

Level 1: The user touchpoint

Level 2: Organisational structures

Level 3: Transforming culture

boagworld.com

Thanks@boagworld