The Future of Unified Communications Jim Greenway VP, Marketing, U4EA UC Definition SMB a Large...
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Transcript of The Future of Unified Communications Jim Greenway VP, Marketing, U4EA UC Definition SMB a Large...
The Future of Unified
CommunicationsJim Greenway
VP, Marketing, U4EA
• UC Definition • SMB a Large Opportunity–Market for UC in SMB–Examples
•Conclusion
4
UC Description and Market Direction
• Unified communications (UC) offer the ability to significantly improve how individuals, groups and companies interact and perform. UC enables multiple communication channels to be coordinated.
• Key technologies include:– Internet Protocol (IP)-PBX, – Voice over IP (VoIP), presence, – E-mail, – Audio and Web conferencing, – Videoconferencing, – Voice mail, – Unified messaging and instant messaging (IM).
• Gartner expects many barriers to slowly be resolved and that, in 2008, UC will enter an early mainstream adoption phase globally.
5Wednesday, April 19, 2023U4EA Technologies
SMB Market Size – United States
Source: IDC 2006
• SMBs spend $34.4 B on telephone bills each year– There are roughly 8 million SMBs with an
average of 6.63 lines– The average bill is $55/month/line
• SMBs spend $22.7 B on wireless each year– 83% of SMBs use wireless phones– The average wireless phone bill is
$56/month/subscriber
6Wednesday, April 19, 2023U4EA Technologies
SMB Market Growth OpportunityAdvanced Data and Voice Applications
TelephonyTelephony
DataData
ApplicationsApplications
7
SMB Customers Need:
Capital outlay replaced with operating expense and low upfront investment
Flexibility in adding new services
Outsourced complexity and technical staff with single point of contact
Ease of adding additional capacity
Simple means of supporting remote access and nomadicity
The SMB is looking for…Business Made Simple…
It is an economic decision
SMB Hosted Unified Communications Resonates
8Wednesday, April 19, 2023U4EA Technologies
Powerful “Single Service” Bundle• Retain existing desktop client & centrex
telephone while supporting new multimodal communications
Simple Outsourcing of Equipment and associated capital costs
• Focus on core business not telecom/IT
Convenient “One Stop Shopping” for both telecom and IT services
• Enjoy service reliability via Service Provider SLA
Expanded Access to Desktop• Meet the needs of a distributed nomadic
workforce with OC VoIP and telepresence availability
Carrier Hosted Unified Communications
Value Proposition to SMB
Complete Outsourcing Opportunity
Service Provider
Infrastructure
Advanced UC Server
Unified Comm’s Client
SIPPhone
Softswitch
NAT
SMB UC
9Wednesday, April 19, 2023U4EA Technologies
Key Challenge is the WAN Access Enabled by a Single Edge Device – The MSBG
LocalPSTNSwitch
ApplicationServer
Call Server/Softswitch
PSTNGateway
Carrier Network
MultipleNetworkElements
1
2
3
4
Router
Firewall & IDS & VPN
EthernetSwitch
QoS/BW Mgt.
Traditional CPE Paradigm
SIP Phones
VoIP G’way5
Separate Elements
SIP Soft Clients
WAN or Public Internet
PC / WorkstationLaptop
Hosted SMB CPE Paradigm
MSBG
Simplicityvia
Integration
SIP Phones & Soft Clients
SIP Gateway
MSBG: SMB HostedServices Made Simple
10Wednesday, April 19, 2023U4EA Technologies
MSBG as a UC Gateway
IP Network
(survivability and emergency calls)
PSTN Phones
Enterprise or VoIPService Provider
SMB or Branch Office
PBX phones
PCs and ServersUC Stations
Legacy PBX
PSTN
Media Server
Application Servers
Softswitch with SIP/MGCP
Trunking Gateway
T1/E1/PRI/FXS
OCS Server Mediation Server
T1/E1/PRI/ADSL or Ethernhet
MSBG Funcitionality• Bandwidth Management w/QoS • SIP/MGCP Session Controller• T1/E1/PRI or POTS Voice Gateway• Router, NAT, Firewall