The Future of TV
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Transcript of The Future of TV
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Guillaume de Saint Marc
Office of the CTO, SP Video Technology Group
January 2013
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
• The omnipresent nature of content
• Story-telling from device to device, place to place
• Make it easy for me AND fun
• Minimize the pain of paying, and protect my personal data
• Give me the best experience possible
• More devices, with much better screens
• Ubiquitous and smarter networks
• Better video quality
• General Purpose Computing becomes the norm
• Powerful linkages and compute power in the network
• The Home gets a new focus
• Content rights evolve slowly but benefit from cloud brokering & right lockers
• Devices (and UX) lead loyalty to the services
• Advertising is much smarter
• Time to market and service agility is very important
• New partnerships between competitors are inevitable
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Large display surface at home
Flexible/tillable screens (no bezel)
Unobtrusive and Frameless
Ultra HD (4K, 8K) coupled with advanced Sound System
Viewer control the level of Content Immersion
Movie, sport, life events: Emotion and Immersion beyond the promise of 3D
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Non obtrusive and low energy display
Ambient display function shared across the digital lifestyle functions at home:
Home Security
SoHo IT Features
Automation & Monitoring
Media & Content
eHealth
Personal Content Protection, Backup
Energy Management
Seamless media experience across screens: trans-media and adaptive experience shifting, mirroring, passive follow-me, smart layout
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Lead Channels will leverage their brands and keep an important role in commissioning and bulk purchase of content
Their audience will fragment further and compete on all screens with OTT aggregators like Youtube, Netflix etc…
Content rights will continue to be focused on big audiences, and the NOW
Rights will slowly adapt to the economics of new release windows and use cases.
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Connected Devices and Smart Home will allow personal TV audience tracking and advanced personalization/recommendation
Cloud-based TV platform and Big Data will enable Smarter Advertising and Offer Bundling
TV User Experience will focus on content discovery of targeted and instantly available programs, becoming de facto the new Scheduling
TV is being re-imagined as a Personal Mass-Media Experience shared within Social Circles (Family, Friends, Colleagues…)
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Cisco Confidential © 2013 Cisco and/or its affiliates. All rights reserved. 9
Videoscape Unity
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Prices rising for
premium content
Broadband Video
providers offering
low cost viewing The threat:
reduced
profitability,
cord-cutting,
irrelevance
Video Operators
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Conductor
STBs
Gateways Acquisition
Suite
Distribution
Suite
Videoscape
Clients
Media
Suite
Origination
Suite
Gateway
Software
Cloud Network Client
New &
Unimagined
Personalized Social
Synchronized
Control Suite (Conductor and UHE)
Advertising
Suite
Security
Suite
(CA &
DRM)
Snowflake
User
Interface Gateway
Software
Middleware
Suite
Enhanced Intelligent Branded
New From
NDS
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Videoscape Unity
Branded
Client
Enhanced
Cloud Intelligent
Network
STBs
Gateways
Origination
Suite
Media
Suite
Acquisition
Suite
Distribution
Suite
Control Suite ( Conductor and UHE)
Advertising
Suite
Security
Suite
(CA & DRM) Gateway
Software
Middleware
Suite Snowflake
user
interface
Control Suite ( Conductor and UHE)
New From NDS
Advertising
Suite
Security
Suite
(CA & DRM) Gateway
Software
Middleware
Suite Snowflake
user
interface
AP
I A
PI
AP
I A
PI
AP
I
AP
I A
PI
AP
I
AP
I
AP
I
API
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Videoscape Unity
Branded
Client
Enhanced
Cloud Intelligent
Network
Origination
Suite
Media
Suite
Acquisition
Suite
Distribution
Suite
Control Suite ( Conductor and UHE)
Advertising
Suite
Security
Suite
(CA & DRM) Gateway
Software
Middleware
Suite Snowflake
user
interface
Control Suite ( Conductor and UHE)
New From NDS
Advertising
Suite
Security
Suite
(CA & DRM) Gateway
Software
Middleware
Suite Snowflake
user
interface
AP
I A
PI
AP
I A
PI
AP
I
AP
I A
PI
AP
I
AP
I
AP
I
API
3rd Party
3rd Party 3rd Party
Examples of 3rd party integrations
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Enhanced
Cloud Intelligent
Network
Unified Control – Conductor, UHE
STBs Media
Suite
Acquisition
Suite
Distribution
Suite
Videoscape
Clients Snowflake
User
Experience
Suite
Immersive
Client
Security
Suite
(CA & DRM)
Connected Video Gateway
IP Video Over Cable Multi-screen
Cloud DVR
Video Everywhere
Choices Benefits
Suites Modular, best in class components
Offers Pre-tested and integrated GTM solutions; branded client
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
• Multi-Screen Cloud DVR
• Video Everywhere
• IP Video over Cable
• Connected Video GW
• An expanding list
Offers
• Services led model
• Customization
• “As A Service” model
(now for CDN)
• Finance & Capital
• Modular & flexible
• Open APIs
• Integrate with installed
& 3rd parties
• Evolving to full
public/private cloud
compatibility
• Multi-screen video
• Synchronized
• Personalized
• Social
Experiences Suites Services
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Thank you