The future of the mobile web - Quirks Modequirksmode.org › presentations › Spring2012 ›...
Transcript of The future of the mobile web - Quirks Modequirksmode.org › presentations › Spring2012 ›...
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The future of the mobile web
Peter-Paul Kochhttp://quirksmode.orghttp://twitter.com/ppkBig M, 22 March 2012
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$25
2012
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$100
2012
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$30
2014
• Apps!
• keep track of historical prices
• or of multiple ships
• or give warnings
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Fisherman Fisherman’s cousin(also a fisherman)
?
How to transfer the app?
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Fisherman Fisherman’s cousin(also a fisherman)
How to transfer the app?Bluetooth(Or NFC, or any other peer-to-peer tech)
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So that takes care of the app.But how will the app get data?
? ?
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Wifi?Not available.
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Data plan?Too expensive.
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SMS?Sounds about right.
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JSON over SMS
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JSON over SMS• SMS is ubiquitous (100% of phones)
• SMS allows data push (polling server too expensive)
• Premium SMS gives easy monetisation
• SMSs are human-readable
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“date”: “150225”,“towns”: {! “town1”: { ! ! “prices”: {! ! ! “catfish”: 0.88, ! ! ! “dogfish”: 1.34,! ! ! “shellfish”: 0.79! ! }! },! “town2”: { ! ! “prices”:{! ! ! “catfish”: 0.97, ! ! ! “dogfish”: 1.13, ! ! ! “shellfish”: 0.48! ! }! }}
JSON over SMS• JSON is also human-readable
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JSON over SMS• But: cost
• Maybe operators will see the errors of their ways (fat chance)
• Maybe another IM solution will take hold (BlackBerry Ping? WhatsApp?)
• Anything will work, as long as it’s push and you can charge for it
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But ...Did you notice what we did here?
If people get apps for free, but pay for the data
the whole monetisation of apps is going to change considerably
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Pay for data,not for app
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No app store needed
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Why an app store?• Distribution
• Discoverability
• Ease of payments
• Cost of ownership
• The fact that it works for Apple doesn’t prove anything for anyone else
But...
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App stores: distribution• Distributing an app in the store is easy
• Distributing an app on the web is much easier
• Besides, on the web there are no boring rules for submitting or updating your app. You just do it.
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App stores: discovery• Your app is discoverable in the app store
• ... until the app store contains hundreds of thousands of apps
• How are people going to find your app in this sea of stuff?
• Through the Top Downloads page, but that’ll cost a lot of money
• Or through an old-fashioned marketing campaign, but that’s expensive, too
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App stores: money• Charging for your app is pretty easy in an
app store
• but the owner is going to take his share
• and it only works for clients who have credit cards
• Solution: operator billing (the going is slow, but we’re getting somewhere)
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App stores: cost• Payment system
• Sysadmins
• Content checkers
• Documentation and best practice writers
• Hosting
This costs a lot of money.I wonder how many app stores make a profit.
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App stores: Apple• Why is Apple’s app store such a success?
• Apple has leverage with developers and consumers
• Google has leverage with developers
• BlackBerry, Nokia, Samsung, and others have leverage with consumers
• But no one but Apple has both
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App stores: future• Apple’s App Store will continue to exist
• A few other platform-specific ones may, too
• Specialised app stores have a reason for existing
• But other than that ...
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Thank youI’ll put these slides online
Questions?Peter-Paul Koch
http://quirksmode.orghttp://twitter.com/ppkBig M, 22 March 2012