The Future of the Fish & Seafood Market in Finland to 2017 · 1. The Future of the Fish & Seafood...

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1.

The Future of the Fish & Seafood Market in Finland to 2017

Market Size, Distribution and Brand Share, Key Events and Competitive Landscape

Reference Code: FD0562ER

Published: February 2014

©Canadean 2014. This product is licensed and is not to be photocopied. Reference code: FD0562ER



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Table of Contents

1. Introduction............................................................................................... 12

1.1 What is this Report About?................................................................................. 12

1.2 Definitions .......................................................................................................... 12

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 ... 12

1.2.2 Category Definitions ..................................................................................................... 12

1.2.3 Distribution Channel Definitions .................................................................................... 13

1.2.4 Volume Units and Aggregations .................................................................................... 14

1.2.5 CAGR Definition and Calculation .................................................................................. 14

1.2.6 Graphical representation of Brands ............................................................................... 15

1.2.7 Exchange Rates ........................................................................................................... 15

1.2.8 Methodology Summary ................................................................................................. 15

2. Finland Fish & Seafood Market Analysis, 2007–17 ................................ 16

2.1 Fish & Seafood Value Analysis, 2007–17........................................................... 16

2.1.1 Overall Fish & Seafood Market Value, 2007–17 ............................................................ 16

2.1.2 Fish & Seafood Market Value by Category, 2007–17 .................................................... 18

2.1.3 Market Growth Dynamics by Value – Fish & Seafood, 2007–17 .................................... 21

2.2 Fish & Seafood Volume Analysis, 2007–17 ........................................................ 22

2.2.1 Overall Fish & Seafood Market Volume, 2007–17 ......................................................... 22

2.2.2 Per-Capita Consumption - Fish & Seafood, 2007–17 .................................................... 23

2.2.3 Fish & Seafood Market Volume by Category, 2007–17 ................................................. 24

2.2.4 Market Growth Dynamics by Volume – Fish & Seafood, 2007–17 ................................. 26

3. Finland Ambient Fish & Seafood Market Analysis, 2007–17 ................ 27

3.1 Ambient Fish & Seafood Value Analysis, 2007–17 ............................................. 27

3.1.1 Ambient Fish & Seafood Market by Value, 2007–17...................................................... 27

3.1.2 Average Consumer Price/Kg – Ambient Fish & Seafood, 2007–17 ................................ 29

3.2 Ambient Fish & Seafood Volume Analysis, 2007–17 .......................................... 30

3.2.1 Ambient Fish & Seafood Market by Volume, 2007–17 ................................................... 30

3.3 Market Growth Dynamics – Ambient Fish & Seafood, 2007–17 ......................... 31

3.3.1 Ambient Fish & Seafood Market Growth Dynamics by Value, 2007–17 ......................... 31

3.3.2 Ambient Fish & Seafood Market Growth Dynamics by Volume, 2007–17 ...................... 32

3.4 Ambient Fish & Seafood Brand Analysis, 2009–12 ............................................ 33

3.5 Ambient Fish & Seafood Distribution Channel Analysis, 2009–12 ...................... 36

4. Finland Chilled Raw Packaged Fish & Seafood - Processed Market

Analysis, 2007–17 ............................................................................................. 39

4.1 Chilled Raw Packaged Fish & Seafood - Processed Value Analysis, 2007–17 .. 39




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4.1.1 Chilled Raw Packaged Fish & Seafood - Processed Market by Value, 2007–17 ............ 39

4.1.2 Average Consumer Price/Kg – Chilled Raw Packaged Fish & Seafood - Processed, 2007–17

41

4.2 Chilled Raw Packaged Fish & Seafood - Processed Volume Analysis, 2007–

17....................................................................................................................... 42

4.2.1 Chilled Raw Packaged Fish & Seafood - Processed Market by Volume, 2007–17 ......... 42

4.3 Market Growth Dynamics – Chilled Raw Packaged Fish & Seafood -

Processed, 2007–17 .......................................................................................... 43

4.3.1 Chilled Raw Packaged Fish & Seafood - Processed Market Growth Dynamics by Value,

2007–17 ....................................................................................................................... 43

4.3.2 Chilled Raw Packaged Fish & Seafood - Processed Market Growth Dynamics by Volume,

2007–17 ....................................................................................................................... 44

4.4 Chilled Raw Packaged Fish & Seafood - Processed Brand Analysis, 2009–12 .. 45

4.5 Chilled Raw Packaged Fish & Seafood - Processed Distribution Channel

Analysis, 2009–12 .............................................................................................. 47

5. Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market

Analysis, 2007–17 ............................................................................................. 50

5.1 Chilled Raw Packaged Fish & Seafood - Whole Cuts Value Analysis, 2007–17 . 50

5.1.1 Chilled Raw Packaged Fish & Seafood - Whole Cuts Market by Value, 2007–17 .......... 50

5.1.2 Average Consumer Price/Kg – Chilled Raw Packaged Fish & Seafood - Whole Cuts, 2007–17

52

5.2 Chilled Raw Packaged Fish & Seafood - Whole Cuts Volume Analysis, 2007–

17....................................................................................................................... 53

5.2.1 Chilled Raw Packaged Fish & Seafood - Whole Cuts Market by Volume, 2007–17 ....... 53

5.3 Market Growth Dynamics – Chilled Raw Packaged Fish & Seafood - Whole

Cuts, 2007–17.................................................................................................... 54

5.3.1 Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Growth Dynamics by Value,

2007–17 ....................................................................................................................... 54

5.3.2 Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Growth Dynamics by Volume,

2007–17 ....................................................................................................................... 55

5.4 Chilled Raw Packaged Fish & Seafood - Whole Cuts Brand Analysis, 2009–12 56

5.5 Chilled Raw Packaged Fish & Seafood - Whole Cuts Distribution Channel

Analysis, 2009–12 .............................................................................................. 58

6. Finland Dried Fish & Seafood Market Analysis, 2007–17...................... 61

6.1 Dried Fish & Seafood Value Analysis, 2007–17 ................................................. 61

6.1.1 Dried Fish & Seafood Market by Value, 2007–17 .......................................................... 61

6.1.2 Average Consumer Price/Kg – Dried Fish & Seafood, 2007–17 .................................... 63

6.2 Dried Fish & Seafood Volume Analysis, 2007–17 .............................................. 64

6.2.1 Dried Fish & Seafood Market by Volume, 2007–17 ....................................................... 64

6.3 Market Growth Dynamics – Dried Fish & Seafood, 2007–17 .............................. 65




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6.3.1 Dried Fish & Seafood Market Growth Dynamics by Value, 2007–17.............................. 65

6.3.2 Dried Fish & Seafood Market Growth Dynamics by Volume, 2007–17 ........................... 66

6.4 Dried Fish & Seafood Brand Analysis, 2009–12 ................................................. 67

6.5 Dried Fish & Seafood Distribution Channel Analysis, 2009–12 .......................... 69

7. Finland Fresh Fish & Seafood (Counter) Market Analysis, 2007–17 .... 72

7.1 Fresh Fish & Seafood (Counter) Value Analysis, 2007–17 ................................. 72

7.1.1 Fresh Fish & Seafood (Counter) Market by Value, 2007–17 .......................................... 72

7.1.2 Average Consumer Price/Kg – Fresh Fish & Seafood (Counter), 2007–17 .................... 74

7.2 Fresh Fish & Seafood (Counter) Volume Analysis, 2007–17 .............................. 75

7.2.1 Fresh Fish & Seafood (Counter) Market by Volume, 2007–17 ....................................... 75

7.3 Market Growth Dynamics – Fresh Fish & Seafood (Counter), 2007–17 ............. 76

7.3.1 Fresh Fish & Seafood (Counter) Market Growth Dynamics by Value, 2007–17 ............. 76

7.3.2 Fresh Fish & Seafood (Counter) Market Growth Dynamics by Volume, 2007–17 .......... 77

7.4 Fresh Fish & Seafood (Counter) Brand Analysis, 2009–12 ................................ 78

7.5 Fresh Fish & Seafood (Counter) Distribution Channel Analysis, 2009–12 .......... 80

8. Finland Frozen Fish & Seafood Market Analysis, 2007–17 ................... 83

8.1 Frozen Fish & Seafood Value Analysis, 2007–17 ............................................... 83

8.1.1 Frozen Fish & Seafood Market by Value, 2007–17 ....................................................... 83

8.1.2 Average Consumer Price/Kg – Frozen Fish & Seafood, 2007–17 .................................. 85

8.1.3 Frozen Fish & Seafood Market Value by Segments, 2007–17 ....................................... 86

8.2 Frozen Fish & Seafood Volume Analysis, 2007–17 ............................................ 88

8.2.1 Frozen Fish & Seafood Market by Volume, 2007–17..................................................... 88

8.2.2 Frozen Fish & Seafood Market Volume by Segments, 2007–17 .................................... 89

8.3 Market Growth Dynamics – Frozen Fish & Seafood, 2007–17 ........................... 91

8.3.1 Frozen Fish & Seafood Market Growth Dynamics by Value, 2007–17 ........................... 91

8.3.2 Frozen Fish & Seafood Market Growth Dynamics by Volume, 2007–17 ........................ 92

8.4 Frozen Processed Fish Analysis, 2007–17 ........................................................ 93

8.4.1 Frozen Processed Fish Market by Value, 2007–17 ....................................................... 93

8.4.2 Frozen Processed Fish Market by Volume, 2007–17 .................................................... 94

8.5 Frozen Whole Cuts Of Fish & Seafood Analysis, 2007–17 ................................. 95

8.5.1 Frozen Whole Cuts Of Fish & Seafood Market by Value, 2007–17 ................................ 95

8.5.2 Frozen Whole Cuts Of Fish & Seafood Market by Volume, 2007–17 ............................. 96

8.6 Frozen Fish & Seafood Brand Analysis, 2009–12 .............................................. 97

8.7 Frozen Fish & Seafood Distribution Channel Analysis, 2009–12 ........................ 99

9. Profiles of Companies Active in the Global Fish & Seafood Market .. 102

9.1 Charoen Pokphand Foods Public Company Limited ........................................ 102

9.1.1 Charoen Pokphand Foods Public Company Limited Business Analysis....................... 102

9.1.2 Charoen Pokphand Foods Public Company Limited Major Products and Services ...... 103




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9.1.3 Charoen Pokphand Foods Public Company Limited Key Competitors ......................... 104

9.1.4 Charoen Pokphand Foods Public Company Limited SWOT Analysis .......................... 104

9.1.5 Charoen Pokphand Foods Public Company Limited History ........................................ 109

9.1.6 Charoen Pokphand Foods Public Company Limited Key Employees .......................... 111

9.1.7 Charoen Pokphand Foods Public Company Limited Locations and Subsidiaries ......... 113

9.2 Maruha Nichiro Holdings Inc. ........................................................................... 118

9.2.1 Maruha Nichiro Holdings Inc. Business Analysis ......................................................... 118

9.2.2 Maruha Nichiro Holdings Inc. Major Products and Services......................................... 119

9.2.3 Maruha Nichiro Holdings Inc. Key Competitors ........................................................... 119

9.2.4 Maruha Nichiro Holdings Inc. SWOT Analysis ............................................................. 120

9.2.5 Maruha Nichiro Holdings Inc. History .......................................................................... 123

9.2.6 Maruha Nichiro Holdings Inc. Key Employees ............................................................. 124

9.2.7 Maruha Nichiro Holdings Inc. Locations and Subsidiaries ........................................... 125

9.3 Gordon Food Service ....................................................................................... 129

9.3.1 Gordon Food Service Business Analysis..................................................................... 129

9.3.2 Gordon Food Service Major Products and Services .................................................... 130

9.3.3 Gordon Food Service Key Competitors ....................................................................... 131

9.3.4 Gordon Food Service SWOT Analysis ........................................................................ 131

9.3.5 Gordon Food Service History ...................................................................................... 135

9.3.6 Gordon Food Service Key Employees ........................................................................ 137

9.3.7 Gordon Food Service Locations and Subsidiaries ....................................................... 138

9.4 Nippon Suisan Kaisha, Ltd. .............................................................................. 140

9.4.1 Nippon Suisan Kaisha, Ltd. Business Analysis ............................................................ 140

9.4.2 Nippon Suisan Kaisha, Ltd. Major Products and Services ........................................... 141

9.4.3 Nippon Suisan Kaisha, Ltd. Key Competitors .............................................................. 141

9.4.4 Nippon Suisan Kaisha, Ltd. SWOT Analysis ............................................................... 141

9.4.5 Nippon Suisan Kaisha, Ltd. History ............................................................................. 145

9.4.6 Nippon Suisan Kaisha, Ltd. Key Employees ............................................................... 147

9.4.7 Nippon Suisan Kaisha, Ltd. Locations and Subsidiaries .............................................. 149

9.5 Seaboard Corporation ...................................................................................... 157

9.5.1 Seaboard Corporation Business Analysis ................................................................... 157

9.5.2 Seaboard Corporation Major Products and Services ................................................... 158

9.5.3 Seaboard Corporation Key Competitors ...................................................................... 158

9.5.4 Seaboard Corporation SWOT Analysis ....................................................................... 159

9.5.5 Seaboard Corporation History..................................................................................... 163

9.5.6 Seaboard Corporation Key Employees ....................................................................... 165

9.5.7 Seaboard Corporation Locations and Subsidiaries ...................................................... 166

9.6 Dah Chong Hong Holdings Limited .................................................................. 172

9.6.1 Dah Chong Hong Holdings Limited Business Analysis ................................................ 172

9.6.2 Dah Chong Hong Holdings Limited Major Products and Services ................................ 173




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9.6.3 Dah Chong Hong Holdings Limited Key Competitors .................................................. 174

9.6.4 Dah Chong Hong Holdings Limited SWOT Analysis .................................................... 174

9.6.5 Dah Chong Hong Holdings Limited History ................................................................. 178

9.6.6 Dah Chong Hong Holdings Limited Key Employees .................................................... 179

9.6.7 Dah Chong Hong Holdings Limited Locations and Subsidiaries................................... 180

9.7 Nichirei Corporation ......................................................................................... 185

9.7.1 Nichirei Corporation Business Analysis ....................................................................... 185

9.7.2 Nichirei Corporation Major Products and Services ...................................................... 186

9.7.3 Nichirei Corporation Key Competitors ......................................................................... 187

9.7.4 Nichirei Corporation SWOT Analysis........................................................................... 187

9.7.5 Nichirei Corporation History ........................................................................................ 192

9.7.6 Nichirei Corporation Key Employees ........................................................................... 194

9.7.7 Nichirei Corporation Locations and Subsidiaries ......................................................... 195

9.8 Brake Bros Limited ........................................................................................... 200

9.8.1 Brake Bros Limited Business Analysis ........................................................................ 200

9.8.2 Brake Bros Limited Major Products and Services ........................................................ 201

9.8.3 Brake Bros Limited Key Competitors........................................................................... 201

9.8.4 Brake Bros Limited SWOT Analysis ............................................................................ 202

9.8.5 Brake Bros Limited History ......................................................................................... 205

9.8.6 Brake Bros Limited Key Employees ............................................................................ 206

9.8.7 Brake Bros Limited Locations and Subsidiaries ........................................................... 207

9.9 McCormick & Company, Incorporated .............................................................. 210

9.9.1 McCormick & Company, Incorporated Business Analysis ............................................ 210

9.9.2 McCormick & Company, Incorporated Major Products and Services ........................... 211

9.9.3 McCormick & Company, Incorporated Key Competitors .............................................. 211

9.9.4 McCormick & Company, Incorporated SWOT Analysis ............................................... 212

9.9.5 McCormick & Company, Incorporated History ............................................................. 216

9.9.6 McCormick & Company, Incorporated Key Employees ............................................... 218

9.9.7 McCormick & Company, Incorporated Locations and Subsidiaries .............................. 219

9.10 China Yurun Food Group Limited ..................................................................... 222

9.10.1 China Yurun Food Group Limited Business Analysis................................................... 222

9.10.2 China Yurun Food Group Limited Major Products and Services .................................. 223

9.10.3 China Yurun Food Group Limited Key Competitors ..................................................... 223

9.10.4 China Yurun Food Group Limited SWOT Analysis ...................................................... 223

9.10.5 China Yurun Food Group Limited History .................................................................... 228

9.10.6 China Yurun Food Group Limited Key Employees ...................................................... 229

9.10.7 China Yurun Food Group Limited Locations and Subsidiaries ..................................... 230

10. News and Key Events in the Global Fish & Seafood Market .............. 232

10.1 Category News ................................................................................................ 232




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10.1.1 Pingtan Marine Enterprise Announces Strategic Cooperation Framework Agreement with

China Co-op (Hainan) Industry Development Co., Ltd. ................................................ 232

10.1.2 Clearwater Seafoods Incorporated Announces $30 Million Bought Deal Financing ...... 233

10.1.3 Haikui Seafood signs land use agreement for new production facility .......................... 233

10.1.4 Norlantic Processors receives BAP certification for Canadian mussel processing plant 234

10.1.5 Campobello Holdings to establish seafood processing plant in Maine ......................... 234

10.1.6 CFIA suspends operations at fish processor Leslie Leger & Sons ............................... 235

10.1.7 Ocean Choice International Re-Opens Fortune Facility ............................................... 235

10.1.8 Omega Protein to restructure operations in Gulf of Mexico .......................................... 236

10.1.9 Smoked fish processed in unapproved establishment ................................................. 236

10.1.10 Marks & Spencer recalls mussel-based products in UK............................................... 238

11. Deal Activities in the Global Fish & Seafood Market ........................... 239

11.1 Category Deals ................................................................................................ 239

11.1.1 Marine Harvest sells Marine Harvest Rolmer SAS ...................................................... 239

11.1.2 Alber Seafoods acquires Jessie’s Ilwaco Fish Company ............................................. 240

11.1.3 Ucluelet Harbour Seafoods partners with Sea Drift Fish Company to open groundfish

processing plant in Canada ........................................................................................ 241

11.1.4 Zhangzidao Group Co acquires Dalian Shin Zhong Aquatic Products&Foods Co from Shin

Nihon Global .............................................................................................................. 242

11.1.5 Loch Fyne Oysters acquires operations of Hebridean Seafoods .................................. 244

11.1.6 Loch Fyne Oysters acquires operations of Hebridean Mussels.................................... 244

11.1.7 Austral Group to sell 100% stake in Conservera de las Americas to Tri Marine International S

de RL de Panama ...................................................................................................... 245

11.1.8 Cooke Aquaculture to acquire Pesca Chile ................................................................. 247

11.1.9 Clearwater Seafoods to raise US$27.52 million in public offering of common shares ... 248

11.1.10 Charoen Pokphand Foods raises US$290.4 million in exchangeable bonds offering ... 250

12. Appendix ................................................................................................. 252

12.1 About Canadean .............................................................................................. 252

12.2 Disclaimer ........................................................................................................ 252




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List of Figures

Figure 1: Finland Fish & Seafood Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................... 17 Figure 2: Finland Fish & Seafood Market Value (LCU m) by Category, 2007–17 ........................................................................... 20 Figure 3: Finland Fish & Seafood Market Dynamics, by Category, by Market Value, 2007–17 ...................................................... 21 Figure 4: Finland Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ............................................................... 22 Figure 5: Finland Per-Capita Fish & Seafood Consumption (Kg/head & Y-o-Y growth), 2007–17 ................................................. 23 Figure 6: Finland Fish & Seafood Market Volume (Kg m) by Category, 2007–17 ........................................................................... 25 Figure 7: Finland Fish & Seafood Market Dynamics, by Category, by Market Volume 2007–17 .................................................... 26 Figure 8: Finland Ambient Fish & Seafood Market Value (LCU m) and Growth (Y-o-Y), 2007–17................................................. 28 Figure 9: Finland Ambient Fish & Seafood Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ................................. 29 Figure 10: Finland Ambient Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .............................................. 30 Figure 11: Finland Ambient Fish & Seafood Market Growth Dynamics by Value, 2007–17 ........................................................... 31 Figure 12: Finland Ambient Fish & Seafood Market Growth Dynamics by Volume, 2007–17 ........................................................ 32 Figure 13: Finland Ambient Fish & Seafood Market Value by Brands (LCU m), 2009–12 .............................................................. 35 Figure 14: Finland Ambient Fish & Seafood Market Value by Distribution Channel (LCU m), 2009–12 ........................................ 38 Figure 15: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .. 40 Figure 16: Finland Chilled Raw Packaged Fish & Seafood - Processed Average Consumer Price (LCU) and Growth (Y-o-Y),

2007–17 .............................................................................................................................................................................................. 41 Figure 17: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .. 42 Figure 18: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Growth Dynamics by Value, 2007–17 ............... 43 Figure 19: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Growth Dynamics by Volume, 2007–17 ............ 44 Figure 20: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Value by Brands (LCU m), 2009–12 ................. 46 Figure 21: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Value by Distribution Channel (LCU m), 2009–12

............................................................................................................................................................................................................. 49 Figure 22: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Value (LCU m) and Growth (Y-o-Y), 2007–17 51 Figure 23: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Average Consumer Price (LCU) and Growth (Y-o-Y),

2007–17 .............................................................................................................................................................................................. 52 Figure 24: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 53 Figure 25: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Growth Dynamics by Value, 2007–17 ............. 54 Figure 26: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Growth Dynamics by Volume, 2007–17 .......... 55 Figure 27: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Value by Brands (LCU m), 2009–12 ................ 57 Figure 28: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Value by Distribution Channel (LCU m), 2009–

12 ......................................................................................................................................................................................................... 60 Figure 29: Finland Dried Fish & Seafood Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................... 62 Figure 30: Finland Dried Fish & Seafood Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .................................... 63 Figure 31: Finland Dried Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................... 64 Figure 32: Finland Dried Fish & Seafood Market Growth Dynamics by Value, 2007–17 ................................................................ 65 Figure 33: Finland Dried Fish & Seafood Market Growth Dynamics by Volume, 2007–17 ............................................................. 66 Figure 34: Finland Dried Fish & Seafood Market Value by Brands (LCU m), 2009–12 ................................................................... 68 Figure 35: Finland Dried Fish & Seafood Market Value by Distribution Channel (LCU m), 2009–12 ............................................. 71 Figure 36: Finland Fresh Fish & Seafood (Counter) Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .................................. 73 Figure 37: Finland Fresh Fish & Seafood (Counter) Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17................... 74 Figure 38: Finland Fresh Fish & Seafood (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .................................. 75 Figure 39: Finland Fresh Fish & Seafood (Counter) Market Growth Dynamics by Value, 2007–17 ............................................... 76 Figure 40: Finland Fresh Fish & Seafood (Counter) Market Growth Dynamics by Volume, 2007–17 ............................................ 77 Figure 41: Finland Fresh Fish & Seafood (Counter) Market Value by Brands (LCU m), 2009–12 ................................................. 79 Figure 42: Finland Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (LCU m), 2009–12 ............................ 82 Figure 43: Finland Frozen Fish & Seafood Market Value (LCU m) and Growth (Y-o-Y), 2007–17................................................. 84 Figure 44: Finland Frozen Fish & Seafood Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ................................. 85 Figure 45: Finland Frozen Fish & Seafood Market Value (LCU m) by Segments, 2007–17 ........................................................... 87 Figure 46: Finland Frozen Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................ 88 Figure 47: Finland Frozen Fish & Seafood Market Volume (Kg m) by Segments, 2007–17 ........................................................... 90 Figure 48: Finland Frozen Fish & Seafood Market Growth Dynamics by Value, 2007–17.............................................................. 91 Figure 49: Finland Frozen Fish & Seafood Market Growth Dynamics by Volume, 2007–17 .......................................................... 92 Figure 50: Finland Frozen Processed Fish Market by Value (LCU m), 2007–17............................................................................. 93 Figure 51: Finland Frozen Processed Fish Market by Volume (Kg m), 2007–17 ............................................................................ 94 Figure 52: Finland Frozen Whole Cuts Of Fish & Seafood Market by Value (LCU m), 2007–17.................................................... 95 Figure 53: Finland Frozen Whole Cuts Of Fish & Seafood Market by Volume (Kg m), 2007–17 ................................................... 96




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Figure 54: Finland Frozen Fish & Seafood Market Value by Brands (LCU m), 2009–12 ................................................................ 98 Figure 55: Finland Frozen Fish & Seafood Market Value by Distribution Channel (LCU m), 2009–12 ........................................ 101




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List of Tables

Table 1: Category Definitions - Fish & Seafood Market ................................................................................................................... 12 Table 2: Distribution Channel Definitions - Fish & Seafood Market ................................................................................................. 13 Table 3: Volume Units for Fish & Seafood Market ............................................................................................................................ 14 Table 4: Finland Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 – 2012 ........................................... 15 Table 5: Finland Fish & Seafood Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................ 16 Table 6: Finland Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................................................ 16 Table 7: Finland Fish & Seafood Market Value (LCU m) by Category, 2007–12............................................................................. 18 Table 8: Finland Fish & Seafood Market Value (LCU m) by Category, 2012–17............................................................................. 18 Table 9: Finland Fish & Seafood Market Value (USD m) by Category, 2007–12 ............................................................................ 19 Table 10: Finland Fish & Seafood Market Value (USD m) by Category, 2012–17 .......................................................................... 19 Table 11: Finland Fish & Seafood Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Category, by Value (LCU m) ................................................................................................................................. 21 Table 12: Finland Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .............................................................. 22 Table 13: Finland Per-capita Fish & Seafood Consumption (Kg/head & Y-o-Y growth), 2007–17 ................................................. 23 Table 14: Finland Fish & Seafood Market Volume (Kg m) by Category, 2007–12 .......................................................................... 24 Table 15: Finland Fish & Seafood Market Volume (Kg m) by Category, 2012–17 .......................................................................... 24 Table 16: Finland Fish & Seafood Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Category, by volume (Kg m) ................................................................................................................................. 26 Table 17: Finland Ambient Fish & Seafood Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................ 27 Table 18: Finland Ambient Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2007–17 ............................................... 27 Table 19: Finland Ambient Fish & Seafood Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ................................ 29 Table 20: Finland Ambient Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2007–17................................................ 30 Table 21: Finland Ambient Fish & Seafood Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market

size (2007, 2012 & 2017), by Value (LCU m), by Segments ............................................................................................................ 31 Table 22: Finland Ambient Fish & Seafood Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market

size (2007, 2012 & 2017), by Volume (Kg m), by Segments ............................................................................................................ 32 Table 23: Finland Ambient Fish & Seafood Market Value by Brands (LCU m), 2009–12 ............................................................... 33 Table 24: Finland Ambient Fish & Seafood Market Value by Brands (USD m), 2009–12 ............................................................... 34 Table 25: Finland Ambient Fish & Seafood Market Value by Distribution Channel (LCU m), 2009–12.......................................... 36 Table 26: Finland Ambient Fish & Seafood Market Value by Distribution Channel (USD m), 2009–12 ......................................... 37 Table 27: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ... 39 Table 28: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Value (USD m) and Growth (Y-o-Y), 2007–17 ... 39 Table 29: Finland Chilled Raw Packaged Fish & Seafood - Processed Average Consumer Price (LCU) and Growth (Y-o-Y),

2007–17 .............................................................................................................................................................................................. 41 Table 30: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ... 42 Table 31: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Dynamics: past and future growth rates (2007–12

& 2012–17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments .................................................................... 43 Table 32: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Dynamics: past and future growth rates (2007–12

& 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments .................................................................... 44 Table 33: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Value by Brands (LCU m), 2009–12 ................... 45 Table 34: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Value by Brands (USD m), 2009–12 .................. 45 Table 35: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Value by Distribution Channel (LCU m), 2009–12

............................................................................................................................................................................................................. 47 Table 36: Finland Chilled Raw Packaged Fish & Seafood - Processed Market Value by Distribution Channel (USD m), 2009–12

............................................................................................................................................................................................................. 48 Table 37: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .. 50 Table 38: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Value (USD m) and Growth (Y-o-Y), 2007–17 . 50 Table 39: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Average Consumer Price (LCU) and Growth (Y-o-Y),

2007–17 .............................................................................................................................................................................................. 52 Table 40: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 . 53 Table 41: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Dynamics: past and future growth rates (2007–

12 & 2012–17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments ............................................................... 54 Table 42: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Dynamics: past and future growth rates (2007–

12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments ............................................................... 55 Table 43: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Value by Brands (LCU m), 2009–12 ................. 56 Table 44: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Value by Brands (USD m), 2009–12 ................. 56




11

Table 45: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Value by Distribution Channel (LCU m), 2009–12

............................................................................................................................................................................................................. 58 Table 46: Finland Chilled Raw Packaged Fish & Seafood - Whole Cuts Market Value by Distribution Channel (USD m), 2009–12

............................................................................................................................................................................................................. 59 Table 47: Finland Dried Fish & Seafood Market Value (LCU m) and Growth (Y-o-Y), 2007–17..................................................... 61 Table 48: Finland Dried Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2007–17 .................................................... 61 Table 49: Finland Dried Fish & Seafood Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ..................................... 63 Table 50: Finland Dried Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .................................................... 64 Table 51: Finland Dried Fish & Seafood Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Value (LCU m), by Segments .................................................................................................................... 65 Table 52: Finland Dried Fish & Seafood Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Volume (Kg m), by Segments .................................................................................................................... 66 Table 53: Finland Dried Fish & Seafood Market Value by Brands (LCU m), 2009–12 .................................................................... 67 Table 54: Finland Dried Fish & Seafood Market Value by Brands (USD m), 2009–12.................................................................... 67 Table 55: Finland Dried Fish & Seafood Market Value by Distribution Channel (LCU m), 2009–12 .............................................. 69 Table 56: Finland Dried Fish & Seafood Market Value by Distribution Channel (USD m), 2009–12 .............................................. 70 Table 57: Finland Fresh Fish & Seafood (Counter) Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................... 72 Table 58: Finland Fresh Fish & Seafood (Counter) Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................... 72 Table 59: Finland Fresh Fish & Seafood (Counter) Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .................... 74 Table 60: Finland Fresh Fish & Seafood (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................... 75 Table 61: Finland Fresh Fish & Seafood (Counter) Market Dynamics: past and future growth rates (2007–12 & 2012–17) and

market size (2007, 2012 & 2017), by Value (LCU m), by Segments ................................................................................................ 76 Table 62: Finland Fresh Fish & Seafood (Counter) Market Dynamics: past and future growth rates (2007–12 & 2012–17) and

market size (2007, 2012 & 2017), by Volume (Kg m), by Segments ................................................................................................ 77 Table 63: Finland Fresh Fish & Seafood (Counter) Market Value by Brands (LCU m), 2009–12................................................... 78 Table 64: Finland Fresh Fish & Seafood (Counter) Market Value by Brands (USD m), 2009–12 .................................................. 78 Table 65: Finland Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (LCU m), 2009–12 ............................. 80 Table 66: Finland Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (USD m), 2009–12............................. 81 Table 67: Finland Frozen Fish & Seafood Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .................................................. 83 Table 68: Finland Frozen Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................................. 83 Table 69: Finland Frozen Fish & Seafood Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .................................. 85 Table 70: Finland Frozen Fish & Seafood Market Value (LCU m) by Segments, 2007–12 ............................................................ 86 Table 71: Finland Frozen Fish & Seafood Market Value (LCU m) by Segments, 2012–17 ............................................................ 86 Table 72: Finland Frozen Fish & Seafood Market Value (USD m) by Segments, 2007–12 ............................................................ 86 Table 73: Finland Frozen Fish & Seafood Market Value (USD m) by Segments, 2012–17 ............................................................ 86 Table 74: Finland Frozen Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2007–17.................................................. 88 Table 75: Finland Frozen Fish & Seafood Market Volume (Kg m) by Segments, 2007–12 ............................................................ 89 Table 76: Finland Frozen Fish & Seafood Market Volume (Kg m) by Segments, 2012–17 ............................................................ 89 Table 77: Finland Frozen Fish & Seafood Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Value (LCU m), by Segments .................................................................................................................... 91 Table 78: Finland Frozen Fish & Seafood Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Volume (Kg m), by Segments .................................................................................................................... 92 Table 79: Finland Frozen Processed Fish Market by Value (LCU m), 2007–17 .............................................................................. 93 Table 80: Finland Frozen Processed Fish Market by Value (USD m), 2007–17 ............................................................................. 93 Table 81: Finland Frozen Processed Fish Market by Volume (Kg m), 2007–17.............................................................................. 94 Table 82: Finland Frozen Whole Cuts Of Fish & Seafood Market by Value (LCU m), 2007–17 ..................................................... 95 Table 83: Finland Frozen Whole Cuts Of Fish & Seafood Market by Value (USD m), 2007–17 .................................................... 95 Table 84: Finland Frozen Whole Cuts Of Fish & Seafood Market by Volume (Kg m), 2007–17 ..................................................... 96 Table 85: Finland Frozen Fish & Seafood Market Value by Brands (LCU m), 2009–12 ................................................................. 97 Table 86: Finland Frozen Fish & Seafood Market Value by Brands (USD m), 2009–12 ................................................................. 97 Table 87: Finland Frozen Fish & Seafood Market Value by Distribution Channel (LCU m), 2009–12 ............................................ 99 Table 88: Finland Frozen Fish & Seafood Market Value by Distribution Channel (USD m), 2009–12 ......................................... 100 Table 89: Charoen Pokphand Foods Public Company Limited Fast Facts .................................................................................... 102 Table 90: Charoen Pokphand Foods Public Company Limited Major Products and Services ...................................................... 103 Table 91: Charoen Pokphand Foods Public Company Limited History.......................................................................................... 109 Table 92: Charoen Pokphand Foods Public Company Limited Key Employees ........................................................................... 111 Table 93: Charoen Pokphand Foods Public Company Limited Subsidiaries ................................................................................. 113 Table 94: Maruha Nichiro Holdings Inc. Fast Facts ........................................................................................................................ 118 Table 95: Maruha Nichiro Holdings Inc. Major Products and Services .......................................................................................... 119 Table 96: Maruha Nichiro Holdings Inc. History .............................................................................................................................. 123 Table 97: Maruha Nichiro Holdings Inc. Key Employees ................................................................................................................ 124




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Table 98: Maruha Nichiro Holdings Inc. Subsidiaries...................................................................................................................... 125 Table 99: Gordon Food Service Fast Facts ..................................................................................................................................... 129 Table 100: Gordon Food Service Major Products and Services ..................................................................................................... 130 Table 101: Gordon Food Service History......................................................................................................................................... 135 Table 102: Gordon Food Service Key Employees .......................................................................................................................... 137 Table 103: Gordon Food Service Other Locations .......................................................................................................................... 138 Table 104: Nippon Suisan Kaisha, Ltd. Fast Facts ......................................................................................................................... 140 Table 105: Nippon Suisan Kaisha, Ltd. Major Products and Services ........................................................................................... 141 Table 106: Nippon Suisan Kaisha, Ltd. History ............................................................................................................................... 145 Table 107: Nippon Suisan Kaisha, Ltd. Key Employees ................................................................................................................. 147 Table 108: Nippon Suisan Kaisha, Ltd. Other Locations ................................................................................................................ 149 Table 109: Nippon Suisan Kaisha, Ltd. Subsidiaries ...................................................................................................................... 152 Table 110: Seaboard Corporation Fast Facts ................................................................................................................................. 157 Table 111: Seaboard Corporation Major Products and Services ................................................................................................... 158 Table 112: Seaboard Corporation History ....................................................................................................................................... 163 Table 113: Seaboard Corporation Key Employees ......................................................................................................................... 165 Table 114: Seaboard Corporation Other Locations ......................................................................................................................... 166 Table 115: Seaboard Corporation Subsidiaries............................................................................................................................... 168 Table 116: Dah Chong Hong Holdings Limited Fast Facts ............................................................................................................. 172 Table 117: Dah Chong Hong Holdings Limited Major Products and Services ............................................................................... 173 Table 118: Dah Chong Hong Holdings Limited History ................................................................................................................... 178 Table 119: Dah Chong Hong Holdings Limited Key Employees .................................................................................................... 179 Table 120: Dah Chong Hong Holdings Limited Subsidiaries .......................................................................................................... 180 Table 121: Nichirei Corporation Fast Facts ..................................................................................................................................... 185 Table 122: Nichirei Corporation Major Products and Services ....................................................................................................... 186 Table 123: Nichirei Corporation History ........................................................................................................................................... 192 Table 124: Nichirei Corporation Key Employees ............................................................................................................................. 194 Table 125: Nichirei Corporation Other Locations ............................................................................................................................ 195 Table 126: Nichirei Corporation Subsidiaries .................................................................................................................................. 196 Table 127: Brake Bros Limited Fast Facts ....................................................................................................................................... 200 Table 128: Brake Bros Limited Major Products and Services......................................................................................................... 201 Table 129: Brake Bros Limited History ............................................................................................................................................ 205 Table 130: Brake Bros Limited Key Employees .............................................................................................................................. 206 Table 131: Brake Bros Limited Subsidiaries .................................................................................................................................... 207 Table 132: McCormick & Company, Incorporated Fast Facts ........................................................................................................ 210 Table 133: McCormick & Company, Incorporated Major Products and Services .......................................................................... 211 Table 134: McCormick & Company, Incorporated History .............................................................................................................. 216 Table 135: McCormick & Company, Incorporated Key Employees ................................................................................................ 218 Table 136: McCormick & Company, Incorporated Subsidiaries ..................................................................................................... 219 Table 137: China Yurun Food Group Limited Fast Facts................................................................................................................ 222 Table 138: China Yurun Food Group Limited Major Products and Services.................................................................................. 223 Table 139: China Yurun Food Group Limited History ..................................................................................................................... 228 Table 140: China Yurun Food Group Limited Key Employees ....................................................................................................... 229 Table 141: China Yurun Food Group Limited Other Locations ....................................................................................................... 230 Table 142: China Yurun Food Group Limited Subsidiaries ............................................................................................................. 230




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1. Introduction

1.1 What is this Report About?

This report is the result of Canadean’s extensive market research covering the Fish & Seafood Market in

Finland. It provides detailed segmentation of historic and future Fish & Seafood Market, covering key

categories and segments.

As such the report is an essential tool for companies active across the Fish & Seafood industry and for

new players considering entry into Finland’s Fish & Seafood market.

1.2 Definitions

All the data is collected in volume terms. Fish & Seafood Market refers to domestic Market only and

includes imports. Please note that rounding errors may occur.

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013

– 2017

1.2.2 Category Definitions

Table 1: Category Definitions - Fish & Seafood Market

Category Segment Definition

Ambient Fish & Seafood

Ambient Fish & Seafood - all shelf-stable fish and seafood products. Includes fish and seafood sold in jars, tins and shelf-stable vacuum packs.

Chilled Raw Packaged Fish &

Seafood - Processed

Chilled Raw Packaged Fish & Seafood - processed pieces - raw processed pieces of fish or seafood packed in trays or similar. Processing includes the fish being coated,

pre-marinated etc.


Seafood - Whole Cuts

Chilled Raw Packaged Fish & Seafood - whole cuts - raw whole pieces of fish or seafood packed in trays or similar.

Dried Fish & Seafood

Dried Fish & Seafood - All dried fish and sea products, which doesn’t contain water or moisture.

Fresh Fish & Seafood (Counter)

Fresh Fish & Seafood (counter) - fresh fish and seafood, whether whole pieces or whole cuts, sold over fishmongers' counters in retailers.

Frozen Fish & Seafood

Frozen Processed Fish

Processed fish and frozen e.g. Frozen pan dressed fish, filleted fish, fish sticks , fish streaks, fish cakes etc

Frozen Whole Cuts Of Fish & Seafood

Raw uncoated frozen seafood products e.g. Singleton's Raw Shell On Shrimp

Source: Canadean © Canadean




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1.2.3 Distribution Channel Definitions

Table 2: Distribution Channel Definitions - Fish & Seafood Market

Distribution Channel Definition

Cash & carries & warehouse clubs

(Cash & Carry)

Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are

no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop

there) are covered. Example: Makro, Metro, Costco, Sams Club

Discount, variety store & general merchandise retailers

(Dollar Stores)

Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or price-point retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise

includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store

format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9

Dollar Shop.

Convenience stores & gas stations

(Convenience stores)

Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas

stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India.

Department stores

(Department stores)

Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas.

Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles.

Hypermarkets & supermarkets

(Hyper/ Super Markets)

Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through

retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart.

Vending machines

(Vending machines)

Vending machines - Includes paid-for sales from all vending machines not located within a

store (e.g. public places, workplaces, pubs & Bars).

Drug stores & Pharmacies

(Pharmacies)

Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-the-counter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India.

Food & drinks specialists

(Food & drinks specialists)

Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India.

eRetailers

(eRetailers)

eRetailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India.

Health & Beauty Stores Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots

in UK, Himalaya In India.

Other general retailers

(Others)

Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops).





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1.2.4 Volume Units and Aggregations

Table 3: Volume Units for Fish & Seafood Market

Category Segment Units

Fish & Seafood Ambient Fish & Seafood Kg m

Chilled Raw Packaged Fish & Seafood - Processed

Kg m

Chilled Raw Packaged Fish & Seafood - Whole Cuts

Kg m

Dried Fish & Seafood Kg m

Fresh Fish & Seafood (Counter) Kg m

Frozen Fish & Seafood Kg m


1.2.5 CAGR Definition and Calculation

Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified

period of time.

For this report, CAGR for historic time period is Calculated from 2007-2012, as

CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / (2012-2007)) ) - 1

CAGR for forecast time period is Calculated from 2012-2017, as

CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / (2017-2012)) ) - 1

For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from 2009-2012, as

CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / (2012-2009)) ) - 1




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1.2.6 Graphical representation of Brands

Top 10 brands are considered for each category in the market subject to availability of such data. Brand

analysis charts are displayed only for categories where data is available for more than two brands.

1.2.7 Exchange Rates

All research is conducted in local currency in nominal prices. US dollar conversions for all historic data

and for the latest year of actual data (2012 in this report) are made using an annual average exchange

rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data

(from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for

historic data will differ between local currencies and US dollar conversions, whereas they will be the

same for forecasts.

Table 4: Finland Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 –

2012

Currency 2007 2008 2009 2010 2011 2012

LCU – USD XXXX XXXX XXXX XXXX XXXX XXXX


1.2.8 Methodology Summary

In order to create the data for all the reports in this series and ensure its robustness, a comprehensive

and empirically robust research methodology has been adopted. This combines both a large-scale

program of industry research with the results of extensive primary industry interviewing and calling.

Furthermore, all definitions are standardized across products and countries to ensure comparability.

The two main research methods, secondary research and primary research (the program of interviewing

industry contacts), are brought together and because both sets of research processes have been

designed in conjunction with each other they can be combined and consolidated into the final, integrated

data sets.

The secondary research process involves covering publicly available sources, trade associations,

specialist databases, company annual reports, and industry publications. While primary research involves

a major program of interviewing leading industry executives for each category covered in each country –

all with local country experts; typically brand, product and marketing managers for major brands within

each country. These processes help analysts in capturing both qualitative and quantitative information

about the market.

The final stage of the process is the triangulation of inputs obtained from all the research methods with

the analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it

goes through various top level quality checks prior to publishing.




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2. Finland Fish & Seafood Market Analysis, 2007–17

2.1 Fish & Seafood Value Analysis, 2007–17

2.1.1 Overall Fish & Seafood Market Value, 2007–17

Table 5: Finland Fish & Seafood Market Value (LCU m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth


Table 6: Finland Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth


Figure 1: Finland Fish & Seafood Market Value (LCU m) and Growth (Y-o-Y), 2007–17





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2.1.2 Fish & Seafood Market Value by Category, 2007–17

Table 7: Finland Fish & Seafood Market Value (LCU m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12


Chilled Raw Packaged Fish & Seafood -

Processed

Chilled Raw Packaged Fish & Seafood - Whole

Cuts




Overall


Table 8: Finland Fish & Seafood Market Value (LCU m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17



Seafood - Processed




Fresh Fish &

Seafood (Counter)


Overall





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Table 9: Finland Fish & Seafood Market Value (USD m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12



Processed


Cuts




Overall


Table 10: Finland Fish & Seafood Market Value (USD m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17



Seafood - Processed




Fresh Fish &

Seafood (Counter)


Overall





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Figure 2: Finland Fish & Seafood Market Value (LCU m) by Category, 2007–17





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2.1.3 Market Growth Dynamics by Value – Fish & Seafood, 2007–17

Table 11: Finland Fish & Seafood Market Dynamics: past and future growth rates (2007–12 &

2012–17) and market size (2007, 2012 & 2017), by Category, by Value (LCU m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017

Ambient Fish &

Seafood


Chilled Raw

Packaged Fish & Seafood - Whole Cuts


Fresh Fish &

Seafood (Counter)


Overall


Figure 3: Finland Fish & Seafood Market Dynamics, by Category, by Market Value, 2007–17





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2.2 Fish & Seafood Volume Analysis, 2007–17

2.2.1 Overall Fish & Seafood Market Volume, 2007–17

Table 12: Finland Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Volume

Y-o-Y growth


Figure 4: Finland Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2007–17





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2.2.2 Per-Capita Consumption - Fish & Seafood, 2007–17

Table 13: Finland Per-capita Fish & Seafood Consumption (Kg/head & Y-o-Y growth), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Per-Capita Consumption

Y-o-Y growth


Figure 5: Finland Per-Capita Fish & Seafood Consumption (Kg/head & Y-o-Y growth), 2007–17





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2.2.3 Fish & Seafood Market Volume by Category, 2007–17

Table 14: Finland Fish & Seafood Market Volume (Kg m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12



Processed


Cuts




Overall


Table 15: Finland Fish & Seafood Market Volume (Kg m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17



Seafood - Processed




Fresh Fish &

Seafood (Counter)


Overall





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Figure 6: Finland Fish & Seafood Market Volume (Kg m) by Category, 2007–17





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2.2.4 Market Growth Dynamics by Volume – Fish & Seafood, 2007–17

Table 16: Finland Fish & Seafood Market Dynamics: past and future growth rates (2007–12 &

2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Kg m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017

Ambient Fish &

Seafood


Chilled Raw

Packaged Fish & Seafood - Whole Cuts


Fresh Fish &

Seafood (Counter)


Overall


Figure 7: Finland Fish & Seafood Market Dynamics, by Category, by Market Volume 2007–17


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