The Future of Social Selling
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Transcript of The Future of Social Selling
Sachin RekhiHead of Product Management
LinkedIn Sales Solutions
The Future of Social Selling
Steven KaplanProduct Manager
LinkedIn Sales Solutions
What is Social Selling?
Establish a professional presence on LinkedIn
with a complete profile
Prospect efficiently with powerful search and
research capabilities
Discover and share valuable information to initiate
or maintain a relationship
Expand your network to reach prospects and those
who can introduce you to prospectsBuild strong
relationships
Engage with
insights
Find the
right people
Create a
professional brand
Why Social Selling Matters
45%More opportunities
SSI leaders create 45% more
opportunities per quarter than SSI
laggards.
51%More likely to hit quota
SSI leaders are 51% more likely
to hit quota than SSI laggards.
Social Selling & Sales Navigator Boosts Pipeline & Revenue
7x 11x
Sales Navigator Sales Navigator
LinkedIn.com LinkedIn.com
0 2 4 6 0 5 10 15 20
Revenue Growth (%)Pipeline Growth (%)
3X more likely to go
to club
Go to Club
Sales Professionals Who Are Social Selling
• Finished year in the Top 10
• Leaders Club for 6 months
“LinkedIn has changed my life. It’s enabled me to excel in a world where I otherwise was a complete underdog. It’s given me a voice, a reach, and a platform to tell the world why I matter!”
SSI
87
Top Social Sellers Here Today
1. 87Sulemann Ahmed, Digital Advisor at Servo Annex
2. 84John H Bell, VP Enterprise Digital Marketing at Travelers
3. 71Stephen B. Dunbar III, J.D., Managing Partner at AXA Advisors
4. 68Tina Tse, Director of Marketing & Communications at MacKay Shields
5. 67Brendan Kenalty, AVP – Digital Properties at Manulife Financial
Find the
right people
350M +members, and 2 new
every second
2B +Members updates
per week
Stay informed Build trust
BillionsOf professional
relationships
Account-centric View
Account & Contact CRM Import
Lead Recommendations
Actionable Insights
TeamLink
CRM Account & Contact Profiles
Sales Navigator