The Future of Search is Niche

The Future of SEO is Niche!

Today, Google is the King of Search Engines!

But the King is Getting Worried…

Who is the King Worried About?

Eric Schmidt, Chairman & Former CEO of Google


“Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon. People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.”

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Google’s Biggest Search Competitor

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“Global technology leader focused on improving the ways people connect with

information.”

“Earth’s most customer-centric company for four primary

customer sets: consumers, sellers, enterprises, and content creators.”

Information Focused Commerce Focused

Google’s Biggest Search Competitor

Example: Let’s compare search experiences for

“Digital SLR”

Google Search “Digital SLR”


Five Shopping Results?


Five Shopping Results?

Wikipedia Quick Answer? Google is mixing intents.

Amazon Search “Digital SLR”


Departments and sub Categories to Filter Thousands of Digital SLR related Products


Buy New or Used from $220! Read 638 Reviews from Buyers.

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Amazon Wins!

DSLR World-Wide Sales vs Google Trends

Google Search Volume Isn’t Keeping Up With Sales

Shift From Google to Amazon in Categories Related to Commerce

So Businesses Are Becoming Amazon Sellers

“How do I show up on Amazon?”

Business Owners Have New Questions

“How do I show up on Amazon?”

“How do I ‘out rank’ other sellers?”

Business Owners Have New Questions

Amazon is a Search Engine +

Business Owners Need Help on Amazon =

Who Are They Going to Call?

Amazon is a Search Engine +

Business Owners Need Help on Amazon =

Search Engine Optimization Specialists

Who Are They Going to Call?

But Amazon Isn’t the Only Competitor…

…There are Many Niche Search Competitors.

Leading Examples

A Few Local Examples

Does Google Really Consider Them Competitors?

Let’s Take a Closer Look!

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Video Search Example

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Video Search Example

Google Videos used to be a direct competitor of YouTube

Today, YouTube is the Second Largest Search Engine! Without

YouTube, Google couldn’t dominate search.

If You Can’t Beat ‘Em, Buy ‘Em!


"(YouTube was) growing quickly with user adoption, growing much faster than Google Video, which was the product that Google had. [...]We ultimately concluded that $1.65 billion included a premium for moving quickly and making sure that we could participate in the user success in YouTube."

Reviews Search Example

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If You Can’t Beat ‘Em …

If You Can’t Beat ‘Em, Buy ‘Em

Scrape Content

Finally… Admit You Need Yelp In SERPs

Yelp’s Organic Reach is Growing

And Local SEO is Dominated by Yelp

Inspiration/Ideas Search Example

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Pinterest is a place to discover

ideas for all your projects and

interests, hand-picked by

people like you.

Pinterest Launched Guided Search in 2014

Let’s Give it a Try!

Attending a Black and White Party?

I need something to wear!!!

I’m a Man!

Let’s Keep it Casual!

I like this…

Search Function Still Needs Work

But No Denying Pinterest Has The Content

Real Estate Search Example

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Zillow/Trulia Dominate Real Estate SERPS

And Now They Joined Forces

Agents Less Interested in Google

Informational Search Example

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Google and Wikipedia

Google and Quora

Ranking Here Gets Traffic On and Off Google

Expand Your Definition Of SEO

How Do I Rank in Niche Search?

1. What is a High-Quality User Experience?

Simple Questions to Ask

1. What is a High-Quality User Experience? 2. How Does this Search Engine Measure Quality?


1. What is a High-Quality User Experience? 2. How Does this Search Engine Measure Quality? 3. How Do I Optimize My Business for Those Quality Measures?


Pinterest SEO

Come Work With Us!

www.digitalroominc.com.ph

Interesting Stuff?

Thank You!

The Future of Search is Niche

Marketing

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