The Future of Search in a Social World, by Alison Groves
37
The Future of search in a social world SEO + Social + PR Alison Groves, Customer Champion
-
Upload
yall-connect -
Category
Social Media
-
view
216 -
download
0
description
Alison Groves Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama Search, social, PR and all of Internet marketing are converging together in ways we never expected, and quickly. She will examine the effect they have on each other, and what it means for the future of digital marketing.
Transcript of The Future of Search in a Social World, by Alison Groves
The Future of search in a social world
SEO + Social + PR
Alison Groves, Customer Champion
SEO
“The before times”
Stuff those keywords, son!
Everybody have fun tonight! and link to each other….
!
Where do I rank?!
PR
I’m going to submit my content to THE ENTIRE INTERNET!
More mail, please!!!!
Press releases and
phone calls! Oh my!
But, now….
Who knows you better than your friends?
Our new search reality
y u not the same? y u not be manipulated?
Birmingham coffee search in Birmingham
SEO + Social + PR = the “new” marketing
Search contains…
• Creating relative content
• Acquiring links (really, mentions), and building relationships with site owners
• Technical website code or markup (schema.org)
Resource: http://schema-creator.org
Social contains…
• Listening and sharing
• Relationship building
• Managing both (community!)
PR contains…
• Brand storytelling (or content creation!)
• Relationship building
• Relationship nurturing (community!)
Relationships are the key to the “new” marketing.
Are you a trusted person?
Is your story relevant?
How do we gain trust?
AuthorshipHow Google determines
(and trusts!) that you are an authority.
Resource: Set up authorship
Become a thought leader
How do we create relevant stories?
• Pay attention to the conversation
• Participate!
• Answer every question your audience has, even the ones they don’t know they have.
• Be authentic
Because you’re an authority….
Your content is discovered.
Marcus Sheridan: YouTube
Because your content is great…
someone shares it.
Because they share it…
you find them.
Because you find them
and build a relationship….
they become a lifelong customer…
word spreads.
Because word spreads…
the cycle begins again.
This product was really good....
Tell your own story.
Tell it well.
People will share.
Relationships will be built.
Your product will be found.
