Sales and Marketing Executive's Workshop: Content Marketing for Sales
The future of sales and marketing 2017
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The Future of Sales and Marketing 2017
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Transcript of The future of sales and marketing 2017
The Future of Sales and Marketing
2017
Context2017
Marketing in 2017
Instagram: 2.4 million likesYouTube: 400 hours
SnapChat: 6.9 million views347K Tweets posted
Source: Domo
Content
Agency collusionDesktop is dead, mobile is next
309 Million and growingPrivacy
Source: PageFair/AdWeek
Adtech
Collapse of the agency Industry burnout
Freelance revolution Democratization of creative
Talent
What is your favorite ad platform?Audience fragmentation
Hype-cycle compressionOverstated results
Platform
Marketers ruin everything-Gary Vaynerchuk
To sum up…
The Evolution of Sales
Always be closingConsultative selling
Solution salesChallenger sales
Where were we?
You should only answer your prospects’ questions if doing so can help you.
-Well known sales training organization
Are we different? Prey and vegetables
Where are we?
Society and Culture
Customer demographicsEmployee/Employer Relationships
Behavioral economicsInfluencer explosion
Barriers to entry Slice of the process
The Real Evolution
Pantone Greenery 15-0343Uncompromising clarity
Authenticity and simplicity Identity driven
More faces around the table
The Context
Sales in 2017
PersonasJourney mapsInfluencer mapsService Blueprint
Learn Deeper
Extreme collaboration Make -not be- the heroCross the bordersManage the change
Lead Beyond the Organization
Who leads?Who is at the table?
Reflect Reality
10% -12% OverheadNot thought leader, do leader
Do Something Worth Buying
