The Future of Retail Post-Digital Approach To Shopper Marketing

The time has come to re-imagine the future of shopping.

When the old ways begin to give way to something yet to be imagined, we have a choice. Live in the past or get down to the business of imaging the future.

The entire world can be a retail experience

Anything. Anytime, anywhere!

The Post-Digital decade has arrived.

We’ve moved far beyond “the medium is the message”; now, we need new messages. We need worthwhile tools. In a truly post-digital world, the only survivors are people, beauty, truth, and awareness.

Best Buy Saw Growth In A Poor Economy

Source: joannapenabickley.net & Contagious Magazine

The introduction of connected technologies into retail environments is changing the ways that stores are able to provide customer service.

Service Centered Tech

Best Buy + Twitter invented a new customer service platform

Source: Twiiter.com

Sephora on the go

Source: JoannaPenaBickley…net

Physical stores still provide the best means to communicate with customers and offer a brand experience.

In-Store Tech

Sephora in store experience

Source: JoannaPenaBickley…net

Keds+Whitney@Bloomingdale’s

UNIQLO’s Pop Up

Creating a flexible in-store environment through design, product offerings and promotions, ensures that each visit will feel like a brand new experience.

In-Store Service Centered Tech

American Eagle Outfitters / 77kids

Source: Contagious Magazine

Increased access to the mobile web is freeing the retail experience from the confines of the physical and traditional online environment, allowing shopping to take place virtually anywhere.

Location-Based Services

A Burger Truck Wet’s The Public Appetite

Source: PSFK

Leveraging collaborations based on aspects such as locale or cultural touchstones, maintains a brand’s relevancy in the eyes of the customer.

Democratic Consumerism

Entire World As A Display

Source: PSFK

Introducing like-minded products and services into standalone retail environments shows customers that a brand is confident in their core offering and looking to further enhance the in-store experience.

Whether physically or through connected technologies, shopping is still

best experienced socially.

The Bike Shop Encourages A Community of Riders

Source: PSFK

In Store Camera Meets Facebook Connect

Source: PSFK

Empower customers by providing them with all of the tools needed to make an informed purchase decision.

Physical stores still provide the best means to communicate with customers and offer a brand experience.

Mercedes dealers improve the experience with an iPad enabled app

Source: PSFK

Take the store to the customer with mCommerce

In the new customer-centric approach to retail, stores need to continually find ways to lower barriers to purchase and be prepared to make a sale whenever and wherever a customer is ready.

Immediate Research, Sampling & Buying

Source: PSFK

www.stripeylines.com

GAP, GILT & Converse

Source: joannapneabickley.net

Shopping 3.0 is about a truly empowered consumer.