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The Future of Retailing in the Italy to 2018

Consumer and retailer trends, issues and market dynamics

Report Code: RT0158MR

Published: July 2014

Report Price: US$4,950 (Single Copy)

©Conlumino 2014 | This product is licensed and is not to be photocopied or reproduced. 2



Summary

―The Future of Retailing in Italy to 2018‖ published by Conlumino, provides a detailed analysis of both the

historic and forecast market data of retail sales of different product segments across key channels in Italy. In

addition, it provides an overview of changing consumer and retail trends, the influence of various economic

variables on the retail industry, innovations in retail, and an analysis of vital developments in major retail

channels.

It provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by

channel and by product, but showing product sales through different channels. This allows marketers interested

in retailing to determine how to account for the development of retail trade overall and to know which channels

are showing growth for which products in the coming years.

Data sets are provided for 2008 through to 2018, with actuals being provided for 2013. All initial market sizing

and analysis is conducted in local currency in order to ensure local trends are reflected in the data before

conversion into other currencies.

Key Findings

Consumers remain price conscious and tend to seek discounts, leading to growth in private label sales

Falling disposable incomes and high unemployment continue to impact Italy‘s retail industry, luxury

conscious shopping tourists remain the major target group for retailers

Hard-discounters gain popularity among cost-conscious consumers while Supermarkets and Hypermarkets

increase their focus on private label food products

Online retailing registered a staggering growth over the last five years influenced by growing internet

penetration and value driven shopping by consumers

The major food and grocery will witness the largest value growth in the forecast period, 2013–2018

Reasons to Buy

The report provides a comprehensive overview of the Italian retail market for companies already operating

in, and those wishing to enter Italy

Understand which channels and products will be the major winners and losers over the coming years and

plan accordingly, with a comprehensive coverage of 26 products, across 12 product sectors that include:

Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Personal




Care, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment

Software, Sports and Leisure Equipment, Sports and Leisure Equipment, Luggage and Leather Goods

Detailed channel coverage is provided, covering 26 products, across four channel groups that include:

General Retailers, Specialist Retailers, Value Retailers, and Online Retailers

Benefit from a detailed analysis of vital economic and population trends, key consumer and technology

trends influencing the retail market to underpin your planning

Monitor the competitive landscape with the analysis of key trends which are shaping the competitive

landscape of major retail channels




1. Industry Analysis

1.1 The Italian Retail Scenario

The Italian retail sector is highly fragmented, unlike its western European counterparts, and the market is

dominated by small businesses that operate as independent stores. The structure of the Italian retail market is

quite robust and is marked by the presence of shopping center networks and modern retail formats, with retail

density matching that of countries such as the UK, France, and Spain.

Traditional retailers in the country have faced increased competition from online commerce, and whilst some of

the brick and mortar retailers consider online competition as a threat, others have a different belief. They

strongly believe that factors such as personal bonding and sharing experiences, together with the evolution of

newer retail formats and the introduction of newer in-store technologies in the country, will continue to attract

consumers to physical stores, and thereby help to retain the charm in shopping through traditional formats.

Furthermore, shopping via the internet is increasing, especially amongst the younger generation, who drive

online purchases through mobiles, smart phones, and tablets

Table 1: Italy Total Retail Sales, EUR billion, 2008–2018

Total Retail Sales Value (EUR billion)

2008 xxx.x

2013 xxx.x

2018 xxx.x

CAGR 2013 – 2018 x.xx%

Source: Conlumino © Conlumino




Figure 1: Retail sales posts a very minor growth rate from 2008–2013


The Italian economy has been reeling under economic strain since the third quarter of 2011, with a x.x% fall in

the country‘s Gross Domestic Product (GDP) during 2013; slightly more than the government‘s forecast of -

x.x%. Italy‘s debt rose from xxx% in 2012 to xxx.x% of GDP in 2013. Retail sales fell by x.x% in December

2013, as shoppers remained cautious with spending due to the financial crisis and the political instability in the

country. On a yearly basis, Italians shopping also declined by x.x% in the last month of 2013. The Italian

economy remains very weak, showing just a minor-improvement in the economic growth in the fourth quarter of

2013 and a x.x% decline in the first half of 2014.

However, despite weak economic projections, there are some positive signs that indicate that there is a

stabilization of business conditions in the country, and a hope for return to a growth trajectory. The country‘s

economy is expected to experience a more positive period during 2014, with visible signs of improvements in

the financial markets, encouraging net exports, and the successful avoidance of a situation similar to the US

‗fiscal cliff‘. Falling disposable incomes, weaker consumer spending, high unemployment rate, and political

instability remain major drawbacks; however, the return of normalcy in the European region should help Italy to

improve on its financial and economic fundamentals.

The retail outlook for 2014 will largely depend upon measures adopted by the government in order to encourage

consumer spending. Italian consumer spending is set to increase by x.x% in 2014, as the government has

introduced a EURxx tax bonus to low earners, which aimed at helping the struggling economy, and is expected

to have a positive impact on the consumer spending.

-xx

-xx

-xx

-xx

-xx

-xx

xx

xx

xx

xx

xx

xx

xx

xx

xx

xx

xx

xx

2008 2009 2010 2011 2012 2013

Yo

Y S

ale

s G

row

th i

n (%

)

Reta

il S

ale

s i

n (E

UR

bil

lio

n)

Retail Sales in (EUR billion) YoY Sales Growth in (%)




2. Retail Trends and Innovations

2.1 Retailer Innovations

2.1.1 Ecologos new concept store which is eco-friendly and package-free

An increasing number of consumers in Italy are beginning to purchase loose, package-free products to reduce

waste and support environment. The Negozio Leggero or ‗Light Shop concept launched by Ecologos is a

concept offering ‗on tap‘ shopping, where food, household and personal products are served package-free.

Even though this concept is already used by others, Negozio Leggero goes one step further as its store is

entirely dedicated to this new format and its full assortment (food, household and personal products) are

package-free.

In store, products are found in labeled containers, or exhibited on tables or shelves. Liquid products such as

wine, liquid detergents, and personal hygiene products are sold through containers with taps. Customers learn

how to shop ‗on tap‘; they can purchase their containers, bags, or bottles in the store but most of them bring

their own. Washable natural cotton diapers in their baby products are evidence for environmental sustainability.

Negozio Leggero also tries to communicate the idea of sustainability and waste reduction to its customers, by

involving them in a series of activities such as ‗eco-friendly do-it-yourself make-up,‘ or bread baking or soap

making. Its services also include an online recipe book, divided into first courses, second courses, side dishes,

and desserts.




Figure 2: The Negozio Leggero or „Light Shop‟ concept, launched by Ecologos

Source: Company Website © Conlumino




3. Category Group Analysis: Apparel, Accessories, Luggage

and Leather Goods

This chapter considers the Italian apparel, accessories, luggage, and leather goods category group. Data is

presented by breaking down the group by the categories it is made of, and the channels the category group is sold

through.

3.1 Apparel, Accessories, Luggage and Leather Goods Category Overview

3.1.1 Apparel, Accessories, Luggage and Leather Goods by Channel

The apparel, accessories, luggage, and leather goods product category contributed x.x% towards total retail sales

in 2013, registering retail sales of EURxx, xxx.x million. The category group is expected to decline at a pace of

x.xx% during the forecast period, and register retail sales of EURxx, xxx.x million in 2018.

Specialist retailers formed the dominant sales channel, with retail revenues of EURxx, xxx.x million, selling xx.x%

of the product category in 2013.

Figure 3: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales and Forecast (EUR mn),

by Channel Group, 2008–2018


xxxxx

xxxxx

xxxxx

xxxxx

xxxxx

xxxxx

xxxxx

xxxxx

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Italy

Ap

pare

l, a

ccesso

ries, l

ug

gag

e a

nd

leath

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oo

ds R

eta

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F

ore

cast (E

UR

), B

y C

han

nel G

rou

p, 2

008–2018

Online retailers

Value retailers

General retailers

Specialist retailers




Figure 4: Italy Apparel, Accessories, Luggage and Leather Goods Retail Market Dynamics, by Channel

Group, 2008–2018


Table 1: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales (EUR mn), by Channel

Group, 2008–2013

Channel group 2008 2009 2010 2011 2012 2013 CAGR (%)

2008 – 2013

General retailers


Online

Value retailers

Overall


x.xx

x.xx

x.xx

x.xx

x.xx

x.xx

x.xx

x.xx x.xx x.xx x.xx x.xx x.xx

CA

GR

2008

–2013

CAGR 2013–2018


General retailers

Value retailers

Online retailers




Table 2: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales Forecast (EUR mn), by

Channel Group, 2013–2018

Channel group 2013 2014 2015 2016 2017 2018 CAGR (%)

2013 – 2018

General retailers


Online

Value retailers

Overall


Table 3: Italy Apparel, Accessories, Luggage and Leather Goods Retail Segmentation (% value), by

Channel Group, 2008–2018

Channel group 2008 2013 2018

General retailers


Online

Value retailers

Overall


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The Future of Retailing in Italy to 2018


Summary Methodology

Overview

All data in this series of retail reports from Conlumino is rigorously sourced using a comprehensive,

standardized methodology. This methodology ensures that all data is thoroughly researched and

cross–checked against a number of sources and validation processes. At the core of this

methodology is a triangulated market sizing approach, which ensures that results from different

sources and approaches, including Conlumino‘s own industry surveys, are compared and a final

consensus number between these inputs is derived. In addition, standardized processes and quality

controls across the entire data collection, analysis and publication process ensure compliance and

cross–checking of the data occurs at each stage of the methodology.

The triangulated market sizing method

The triangulation method ensures that the results from three distinct phases of the research are

brought together and cross–compared before finalized market numbers are derived:

1. Existing internal resources: as retail data is compiled using a rolling annual program of industry research, the first stage of producing the data is to review the existing internal information, both from the last major data release, as well as that which has been collected on an ongoing basis throughout the year. This includes inputs about market as well as individual retailer performance. These sources are then reviewed and incorporated into data collection processes and databases before the second intensive phase of desk research.

2. Extensive desk research: this phase of the methodology incorporates the main phase of secondary research. This research is initially conducted across a wealth of information sources, as listed below. In addition, the results of any relevant surveys from other Conlumino projects are also fed into data collection sheets. Online industry surveys can include industry opinion surveys of retailers‘ — and their suppliers‘ — sentiment and consumer surveys of purchasing and retail behavior. Secondary sources include, but are not limited to, the following:

a. Industry surveys b. Industry and trade association research c. Trade portals d. Company filings and analyst presentations e. Broker and investment analyst reports f. International organizations g. Government statistics h. Retail media i. National Press, including both business and consumer titles

3. Market modeling: the next stage in the process is to feed the results of the above into

market models, which also include drive–based forecasting tools — which analyze drivers such as

disposable income, product uptake, macro–economic drivers and market momentum — in order to

fill in any gaps in the data and update forecast numbers. At this stage, the market models also look

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to update channel distribution data sets. For example, information found at the research and trend

monitoring stage on online retail sales would directly affect the channel distribution models.

4. Data finalization: the final stage of the process is the true triangulation of all the previous

inputs. At this stage data is created using the inputs to hand in a bottom–up fashion, starting with

the inputs from each of the previous three stages of the process for each data point to be published.

This is done for all the product, channel and country combinations covered in the data. At this

stage, therefore, the project analysts are constantly evaluating and deciding upon the relative merits

of each of the inputs from the research processes. Once a triangulated set of data has been

finalized, these outputs are then thoroughly cross–checked using a series of top–down checks

which review the data against a series of reference benchmarking, including known overall retail

sizes, growth trends and per–capita spending rates.

Figure 5: The Triangulated Market Sizing Methodology

Source: Conlumino / © Conlumino

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Industry surveys in the creation of retail market data

Stage 2 of the above process includes using the outputs of Conlumino‘s surveys of consumers‘

packaged goods consumption and industry opinion. Every year Conlumino completes a large scale

survey, with over 120,000 responses, covering CPG purchasing and consumption habits in 10 core

retail markets around the globe. This major study, cross-referenced against the primary telephone

research of product market sizes by country, provides outputs against which relevant retail market

data, focusing on the grocery channel and core products in this channel are assessed. It should be

noted that overall, this feeds research into 3 of the 25 product categories covered. In addition, any

other suitable surveys conducted by Conlumino which also provide information on retail markets are

mined for information to be put into the data finalization process.

Quality control and standardized processes

Crucial to the function of the above method is the adoption of strict definitions for all products and

channels, and adherence to a standardized process at each and every stage in the methodology.

By following this approach all data is made cross-comparable across countries to ensure that

analysis adds to the understanding of market dynamics and trends.

The key elements of this approach are:

Strict channel definitions: the definition of each channel is the same in every country;

Strict product definitions: the definition of each product is the same in every country;

Standardized processes:

o Data capture – all data received as part of the research is captured in standardized files

and in a standard format. Any workings that analysts carry out on inputs, for example to

correct for misalignment in category coverage, are also covered in these sheets

o Data creation – all modeling and forecasting approaches are standardized in order to

ensure consistency

o Finalization and verification – systematic methods and approaches are used to finalize

data points

Country by country research structure: all research is conducted country by country in

order to ensure that market data reflect local market trends and contexts

Data checks during “bottom-up” creation: during the data creation and finalization stage

analysts refer back to initial sources and inputs in order to ensure accuracy in the data

Top down data audits and cross-checks: a large series of cross-checks across all the

different dimensions of the final data sets are run in order to identify any outliers or trends that

do not fit with Conlumino‘s market understanding, as well as to conduct specific analyses

against set proofing criteria, such as abnormal growth rate changes, verifying data at both the

overall and detailed level against research inputs and checking per capita spends against other

analysis of consumers‘ spending in a country

Hierarchical review processes: finally, all of the above processes are subject to a

hierarchical review process which ensures that not only the core analysts within a team look at

the data, but that at each stage data is passed through several management layers in order

that queries and data review and sign-off are completed before any final data can be published

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Related Reports

Retailing in Spain – Market Summary & Forecasts

Clothing & Footwear Retailing in Spain – Market Summary & Forecasts

Food and Grocery Retailing in Spain – Market Summary & Forecasts

The Future of Retailing in Spain to 2018 – Databook

The Future of Retailing in South Africa to 2018

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Table of Contents

1. Introduction ............................................................................................... 16

1.1 What is this Report About? ................................................................................ 16

2. Executive Sumamry ................................................................................. 17

3. Market Context .......................................................................................... 18

3.1 The Italian Retail Scenario ................................................................................. 18

3.2 An economy with a rising unemployment and growing debt levels ..................... 20

3.2.1 Italian economy shows signs of modest recovery after two years of recession................ 20

3.2.2 Households rebuild their savings influenced by gloomy economic conditions.................. 22

3.2.3 High Unemployment remains a threat to the economy‘s recovery ................................... 23

3.2.4 Ongoing fiscal austerity and rising unemployment impacts the household consumption . 24

3.3 Italy‘s population growth rate declines due to economic downturn ..................... 26

3.4 Key Channel Trends .......................................................................................... 29

3.4.1 Hard-discounters gain popularity among cost-conscious consumers while Supermarkets

and Hypermarkets increase their focus on private label food products ............................ 29

3.4.2 Expansion plans and company reorganizations mark the Duty-Free retail sector in Italy 31

4. Consumer Trends ..................................................................................... 32

4.1 Retail sales plummet against a backdrop of low consumer confidence .............. 32

4.2 Shopping tourist contribute in a major way towards retail sales in the country ... 33

4.3 Growing internet and social media usage affect consumer‘s purchasing behaviour

34

4.4 An increasing aging population deters retail sales growth across specific categories

35

5. Retail Trends and Innovations ................................................................ 36

5.1 Retail Trends ..................................................................................................... 36

5.1.1 Luxury retail market to witness increased demand for high street retail space ................ 36

5.1.2 Increased focus on private labels to overcome weak market conditions .......................... 37

5.1.3 Retail investment shows signs of improvement against the backdrop of a growing demand

for quality shopping space in and around major investment destinations ......................... 38

5.1.4 M-commerce augments online retail growth in the country............................................... 40

5.2 Retail Innovation ................................................................................................ 41

5.2.1 Ecologos new concept store which is eco-friendly and package-free ............................... 41

6. Major Financial deals in the Italian retail industry ................................. 42

7. Internet and Technology .......................................................................... 45

8. Italy Retail Sales Overview ...................................................................... 47

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8.1 Retail Categories Overview................................................................................ 47

8.2 Retail Channels Overview .................................................................................. 53

9. Category Group Analysis: Apparel, Accessories, Luggage and Leather

Goods ................................................................................................................ 57

9.1 Apparel, Accessories, Luggage and Leather Goods Category Overview ........... 57

9.1.1 Apparel, Accessories, Luggage and Leather Goods by Channel ..................................... 57

9.1.2 Apparel, Accessories, Luggage and Leather Goods by Category .................................... 61

9.2 Apparel, Accessories, Luggage and Leather Goods Category Analysis ............. 65

9.2.1 Clothing and Footwear ...................................................................................................... 65

9.2.2 Jewelry, Watches and Accessories ................................................................................... 71

9.2.3 Luggage and Leather Goods ............................................................................................. 74

10. Category Group Analysis: Books, News and Stationery ...................... 77

10.1 Books, News and Stationery Category Overview ............................................... 77

10.1.1 Books, News and Stationery by Channel .......................................................................... 77

10.1.2 Books, News and Stationery by Category ......................................................................... 81

10.2 Books, News and Stationery Category Analysis ................................................. 84

10.2.1 Printed Media .................................................................................................................... 84

10.2.2 Stationery and Cards ......................................................................................................... 87

11. Category Group Analysis: Electrical and Electronics ........................... 90

11.1 Electrical and Electronics Category Overview .................................................... 90

11.1.1 Electrical and Electronics by Channel ............................................................................... 90

11.1.2 Electrical and Electronics by Category .............................................................................. 94

11.2 Electrical and Electronics Category Analysis ..................................................... 98

11.2.1 Communications Equipment ............................................................................................. 98

11.2.2 Computer Hardware and Software .................................................................................. 100

11.2.3 Consumer Electronics ..................................................................................................... 105

11.2.4 Household Appliances ..................................................................................................... 108

11.2.5 Photographic Equipment ................................................................................................. 111

12. Category Group Analysis: Food and Grocery ...................................... 114

12.1 Food and Grocery Category Overview ............................................................. 114

12.1.1 Food and Grocery by Channel ........................................................................................ 114

12.1.2 Food and Grocery by Category ....................................................................................... 118

12.2 Food and Grocery Category Analysis .............................................................. 122

12.2.1 Drinks............................................................................................................................... 122

12.2.2 Household Products ........................................................................................................ 125

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12.2.3 Packaged Food ............................................................................................................... 128

12.2.4 Personal Care .................................................................................................................. 131

12.2.5 Tobacco ........................................................................................................................... 134

12.2.6 Unpackaged Food ........................................................................................................... 137

13. Category Group Analysis: Furniture and Floor Coverings ................. 140

13.1 Furniture and Floor Coverings Category Overview .......................................... 140

13.1.1 Furniture and Floor Coverings by Channel ..................................................................... 140

13.1.2 Furniture and Floor Coverings by Category .................................................................... 144

13.2 Furniture and Floor Coverings Category Analysis ............................................ 147

13.2.1 Floor Coverings ............................................................................................................... 147

13.2.2 Furniture .......................................................................................................................... 150

14. Category Group Analysis: Home and Garden Products ..................... 153

14.1 Home and Garden Products Category Overview ............................................. 153

14.1.1 Home and Garden Products by Channel ........................................................................ 153

14.1.2 Home and Garden Products by Category ....................................................................... 157

14.2 Home and Garden Products Category Analysis ............................................... 160

14.2.1 Gardening and Outdoor Living ........................................................................................ 160

14.2.2 Home Improvement ......................................................................................................... 163

14.2.3 Homewares ..................................................................................................................... 166

15. Category Group Analysis: Music, Video and Entertainment Software169

15.1 Music, Video and Entertainment Software Category Overview ........................ 169

15.1.1 Music, Video and Entertainment Software by Channel ................................................... 169

15.1.2 Music, Video and Entertainment Software by Category .................................................. 173

15.2 Music, Video and Entertainment Software Category Analysis .......................... 176

15.2.1 Games Software .............................................................................................................. 176

15.2.2 Music and Video .............................................................................................................. 179

16. Category Group Analysis: Sports and Leisure Equipment................. 182

16.1 Sports and Leisure Equipment Category Overview .......................................... 182

16.1.1 Sports and Leisure Equipment by Channel ..................................................................... 182

16.1.2 Sports and Leisure Equipment by Category.................................................................... 186

16.2 Sports and Leisure Equipment Category Analysis ........................................... 189

16.2.1 Sports Equipment ............................................................................................................ 189

16.2.2 Toys and Games ............................................................................................................. 192

17. Channel Group Analysis: Value Retailers ............................................ 195

17.1 Value Retailers Overview ................................................................................. 195

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17.1.1 Value Retailers by Channel ............................................................................................. 195

17.1.2 Value Retailers by Category ............................................................................................ 199

17.2 Value Retailers Channel Analysis .................................................................... 205

17.2.1 Cash and Carries and Warehouse Club Stores .............................................................. 205

17.2.2 Value, Variety Stores and General Merchandise Retailers ............................................. 210

18. Channel Group Analysis: General Retailers ........................................ 215

18.1 General Retailers Overview ............................................................................. 215

18.1.1 General Retailers by Channel ......................................................................................... 215

18.1.2 General Retailers by Category ........................................................................................ 219

18.2 General Retailers Channel Analysis ................................................................. 223

18.2.1 Convenience Stores (including Independents) and Gas Stations ................................... 224

18.2.2 Department Stores .......................................................................................................... 228

18.2.3 Hypermarkets, Supermarkets and Hard-Discounters ..................................................... 234

18.2.4 Vending Machines ........................................................................................................... 238

18.2.5 Other General and Non-Specialist Direct Retailers ......................................................... 244

19. Channel Group Analysis: Specialist Retailers ..................................... 248

19.1 Specialist Retailers Overview ........................................................................... 249

19.1.1 Specialist Retailers by Channel ....................................................................................... 249

19.1.2 Specialist Retailers by Category ..................................................................................... 256

19.2 Specialist Retailers Channel Analysis .............................................................. 261

19.2.1 Clothing, Footwear, Accessories and Luxury Goods Specialists .................................... 261

19.2.2 Drug Stores and Health and Beauty Stores .................................................................... 266

19.2.3 Duty Free Retailers .......................................................................................................... 271

19.2.4 Electrical and Electronics Specialists .............................................................................. 276

19.2.5 Food and Drinks Specialists ............................................................................................ 280

19.2.6 Home Furniture and Homewares Retailers ..................................................................... 285

19.2.7 Home Improvement and Gardening Supplies Retailers .................................................. 290

19.2.8 Music, Video, Book, Stationery and Entertainment Software Specialists ....................... 295

19.2.9 Other Specialist Retailers ................................................................................................ 301

20. Channel Group Analysis: Online Retailing ........................................... 306

20.1 Online Retailing Overview ................................................................................ 306

20.1.1 Online Retailing by Category ........................................................................................... 306

21. Appendix ................................................................................................. 312

21.1 Definitions ........................................................................................................ 312

21.1.1 This report provides 2013 actual sales; while forecasts are provided for 2013 – 2018 .. 312

21.2 Summary Methodology .................................................................................... 318

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21.2.1 Overview .......................................................................................................................... 318

21.2.2 The triangulated market sizing method ........................................................................... 318

21.2.3 Industry surveys in the creation of retail market data ...................................................... 320

21.2.4 Quality control and standardized processes ................................................................... 320

21.3 About Conlumino ............................................................................................. 321

21.4 Disclaimer ........................................................................................................... 321

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List of Figures

Figure 1: Retail sales posts a very minor growth rate from 2008–2013 .......................................................................... 18 Figure 2: A balanced retail outlook due to a mix of macro-economic factors .................................................................. 19 Figure 3: GDP Values and Growth Rate (EUR billion, %), 2007–2013........................................................................... 20 Figure 4: Forecasts for GDP Value and Growth (EUR billion, %), 2013–2018 .............................................................. 22 Figure 5: Household savings (% of disposable income), 2003–2013 ............................................................................. 23 Figure 6: Unemployment Rate (%), 2005–2013 ............................................................................................................. 24 Figure 7: Household Final Consumption Expenditure (EUR billion) and Growth rate (%), 2003–2013 ........................... 25 Figure 8: Total Population and Growth Rate (millions, %), 2003–2018 .......................................................................... 26 Figure 9: Population Split by Gender (Million), 2013 and 2018 ...................................................................................... 27 Figure 10: Population Split by Age Group (%), 2013 and 2018 ...................................................................................... 27 Figure 11: Per Capita Spend on Retail (EUR), 2005 and 2013 ...................................................................................... 28 Figure 12: Per Capita Spend (EUR) on Retail by Age Group (%), 2005 and 2013 ......................................................... 28 Figure 13: Consumer Confidence Index from 2011–2014 .............................................................................................. 32 Figure 14: Tourism arrival and growth in Italy, 2008–2013 ............................................................................................ 33 Figure 15: Social Network users and Penetration, 2012–2017 ...................................................................................... 34 Figure 16: Rise in aging population and median age to affect overall consumer spending ............................................. 35 Figure 17: Luxury retail hot spots in Italy cater to the demand for prime retail space ..................................................... 37 Figure 18: Growing private label focus by retailers in Italy ............................................................................................. 38 Figure 19: Growing private label focus by retailers in Italy ............................................................................................. 39 Figure 20: The Negozio Leggero or ‗Light Shop‘ concept, launched by Ecologos .......................................................... 41 Figure 21: Total Number of Fixed Broadband Users and Penetration (millions, %), 2003–2013 ................................... 45 Figure 22: Total Number of Mobile Phone Users and Penetration (millions, %), 2003–2013 .......................................... 46 Figure 23: Total Number of Internet Users and Growth Rate (Millions,%), 2003–2013 .................................................. 46 Figure 24: Italy Overall Retail Sales and Forecast (EUR bn), by Category Group, 2008–2018 ...................................... 47 Figure 25: Italy Overall Retail Market Dynamics, by Category, 2008–2018 .................................................................... 48 Figure 26: Italy Overall Retail Sales and Forecast (EUR bn), by Channel Group, 2008–2018 ....................................... 53 Figure 27: Italy Overall Retail Market Dynamics, by Channel, 2008–2018 ..................................................................... 54 Figure 28: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales and Forecast (EUR mn), by Channel Group,

2008–2018 .................................................................................................................................................................... 57 Figure 29: Italy Apparel, Accessories, Luggage and Leather Goods Retail Market Dynamics, by Channel Group, 2008–2018

..................................................................................................................................................................................... 58 Figure 30: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales and Forecast (EUR mn), by Category 2008–

2018 .............................................................................................................................................................................. 61 Figure 31: Italy Apparel, Accessories, Luggage and Leather Goods Retail Market Dynamics, by Category 2008–2018 62 Figure 32: Italy Clothing and Footwear Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 .............. 65 Figure 33: Italy Jewelry, Watches and Accessories Retail Sales and Forecast (EUR mn), by Channel Group, 2008–201871 Figure 34: Italy Luggage and Leather Goods Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ..... 74 Figure 35: Italy Books, News and Stationery Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ..... 77 Figure 36: Italy Books, News and Stationery Retail Market Dynamics, by Channel Group, 2008–2018 ......................... 78 Figure 37: Italy Books, News and Stationery Retail Sales and Forecast (EUR mn), by Category 2008–2018 ................ 81 Figure 38: Italy Books, News and Stationery Retail Market Dynamics, by Category 2008–2018 .................................... 82 Figure 39: Italy Printed Media Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ............................ 84 Figure 40: Italy Stationery and Cards Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ................. 87 Figure 41: Italy Electrical and Electronics Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 .......... 90 Figure 42: Italy Electrical and Electronics Retail Market Dynamics, by Channel Group, 2008–2018 .............................. 91 Figure 43: Italy Electrical and Electronics Retail Sales and Forecast (EUR mn), by Category 2008–2018 ..................... 94 Figure 44: Italy Electrical and Electronics Retail Market Dynamics, by Category 2008–2018 ......................................... 95 Figure 45: Italy Communications Equipment Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ...... 98 Figure 46: Italy Computer Hardware and Software Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018101 Figure 47: Italy Consumer Electronics Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ............. 105 Figure 48: Italy Household Appliances Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ............. 108 Figure 49: Italy Photographic Equipment Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ......... 111 Figure 50: Italy Food and Grocery Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ................... 114

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Figure 51: Italy Food and Grocery Retail Market Dynamics, by Channel Group, 2008–2018 ....................................... 115 Figure 52: Italy Food and Grocery Retail Sales and Forecast (EUR mn), by Category 2008–2018 .............................. 118 Figure 53: Italy Food and Grocery Retail Market Dynamics, by Category 2008–2018.................................................. 119 Figure 54: Italy Drinks Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ...................................... 122 Figure 55: Italy Household Products Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ................ 125 Figure 56: Italy Packaged Food Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ....................... 128 Figure 57: Italy Personal Care Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ......................... 131 Figure 58: Italy Tobacco Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 .................................. 134 Figure 59: Italy Unpackaged Food Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ................... 137 Figure 60: Italy Furniture and Floor Coverings Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 . 140 Figure 61: Italy Furniture and Floor Coverings Retail Market Dynamics, by Channel Group, 2008–2018 ..................... 141 Figure 62: Italy Furniture and Floor Coverings Retail Sales and Forecast (EUR mn), by Category Group, 2008–2018 144 Figure 63: Italy Furniture and Floor Coverings Retail Market Dynamics, by Category 2008–2018 ............................... 145 Figure 64: Italy Floor Coverings Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ....................... 147 Figure 65: Italy Furniture Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018.................................. 150 Figure 66: Italy Home and Garden Products Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 .... 153 Figure 67: Italy Home and Garden Products Retail Market Dynamics, by Channel Group, 2008–2018 ........................ 154 Figure 68: Italy Home and Garden Products Retail Sales and Forecast, by Channel Group, 2008–2018 .................... 157 Figure 69: Italy Home and Garden Products Retail Market Dynamics, by Category 2008–2018 .................................. 158 Figure 70: Italy Gardening and Outdoor Living Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 . 160 Figure 71: Italy Home Improvement Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ................. 163 Figure 72: Italy Homewares Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ............................. 166 Figure 73: Italy Music, Video and Entertainment Software Retail Sales and Forecast (EUR mn), by Channel Group, 2008–

2018 ............................................................................................................................................................................ 169 Figure 74: Italy Music, Video and Entertainment Software Retail Market Dynamics, by Channel Group, 2008–2018 ... 170 Figure 75: Italy Music, Video and Entertainment Software Retail Sales and Forecast (EUR mn), by Category 2008–2018173 Figure 76: Italy Music, Video and Entertainment Software Retail Market Dynamics, by Category 2008–2018 ............. 174 Figure 77: Italy Games Software Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ..................... 176 Figure 78: Italy Music and Video Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ...................... 179 Figure 79: Italy Sports and Leisure Equipment Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 182 Figure 80: Italy Sports and Leisure Equipment Retail Market Dynamics, by Channel Group, 2008–2018 .................... 183 Figure 81: Italy Sports and Leisure Equipment Retail Sales and Forecast (EUR mn), by Category 2008–2018 ........... 186 Figure 82: Italy Sports and Leisure Equipment Retail Market Dynamics, by Category 2008–2018 ............................... 187 Figure 83: Italy Sports Equipment Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 .................... 189 Figure 84: Italy Toys and Games Retail Sales and Forecast (EUR mn), by Channel Group, 2008–2018 ..................... 192 Figure 85: Italy Value Retailers Sales and Forecast (EUR mn), by Channel, 2008–2018 ............................................ 195 Figure 86: Italy Value Retailers Market Dynamics, by Channel, 2008–2018 ................................................................ 196 Figure 87: Italy Value Retailers Sales and Forecast (EUR mn), by Category Group, 2008–2018................................. 199 Figure 88: Italy Value Retailers Market Dynamics, by Category Group, 2008–2018 .................................................... 200 Figure 89: Italy Cash and Carries and Warehouse Clubs Sales and Forecast (EUR mn), by Category Group, 2008–2018205 Figure 90: Italy Value, Variety Stores and General Merchandise Retailers Sales and Forecast (EUR mn), by Category Group,

2008–2018 .................................................................................................................................................................. 210 Figure 91: Italy General Retailers Sales and Forecast (EUR mn), by Channel, 2008–2018 ......................................... 215 Figure 92: Italy General Retailers Market Dynamics, by Channel, 2008–2018 ............................................................. 216 Figure 93: Italy General Retailers Sales and Forecast (EUR mn), by Category Group, 2008–2018 ............................. 219 Figure 94: Italy General Retailers Market Dynamics, by Category Group, 2008–2018 ................................................. 220 Figure 95: Italy Convenience Stores (including Independents) and Gas Stations Sales and Forecast (EUR mn), by Category

Group, 2008–2018 ...................................................................................................................................................... 224 Figure 96: Italy Department Stores Sales and Forecast (EUR mn), by Category Group, 2008–2018 ........................... 229 Figure 97: Italy Hypermarkets, Supermarkets and Hard-Discounters Sales and Forecast (EUR mn), by Category Group,

2008–2018 .................................................................................................................................................................. 234 Figure 98: Italy Vending Machines Sales and Forecast (EUR mn), by Category Group, 2008–2018 ........................... 239 Figure 99: Italy Other General and Non-Specialist Direct Retailers Sales and Forecast (EUR mn), by Category Group, 2008–

2018 ............................................................................................................................................................................ 244 Figure 100: Italy Specialist Retailers Sales and Forecast (EUR mn), by Channel 2008–2018 ..................................... 249 Figure 101: Italy Specialist Retailers Market Dynamics, by Channel 2008–2018 ......................................................... 250

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Figure 102: Italy Specialist Retailers Sales and Forecast (EUR mn), by Category Group, 2008–2018 ......................... 256 Figure 103: Italy Specialist Retailers Market Dynamics, by Category Group, 2008–2018 ............................................ 257 Figure 104: Italy Clothing, Footwear, Accessories and Luxury Goods Specialists Sales and Forecast (EUR mn), by Category

Group, 2008–2018 ...................................................................................................................................................... 261 Figure 105: Italy Drug Stores and Health and Beauty Stores Sales and Forecast (EUR mn), by Category Group, 2008–2018

................................................................................................................................................................................... 266 Figure 106: Italy Duty Free Retailers Sales and Forecast (EUR mn), by Category Group, 2008–2018 ........................ 271 Figure 107: Italy Electrical and Electronics Specialists Sales and Forecast (EUR mn), by Category Group, 2008–2018276 Figure 108: Italy Food and Drinks Specialists Sales and Forecast (EUR mn), by Category Group, 2008–2018 ........... 281 Figure 109: Italy Home Furniture and Homewares Retailers Sales and Forecast (EUR mn), by Category Group, 2008–2018

................................................................................................................................................................................... 286 Figure 110: Italy Home Improvement and Gardening Supplies Retailers Sales and Forecast (EUR mn), by Category Group,

2008–2018 .................................................................................................................................................................. 291 Figure 111: Italy Music, Video, Book, Stationery and Entertainment Software Specialists Sales and Forecast (EUR mn), by

Category Group, 2008–2018 ....................................................................................................................................... 296 Figure 112: Italy Other Specialist Retailers Sales and Forecast (EUR mn), by Category Group, 2008–2018 ............... 301 Figure 113: Italy Online Retailing Sales and Forecast (EUR mn), by Category Group, 2008–2018 .............................. 306 Figure 114: Italy Online Retailing Market Dynamics, by Category Group, 2008–2018 ................................................. 307 Figure 115: The Triangulated Market Sizing Methodology ........................................................................................... 319

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List of Tables

Table 1: Italy Total Retail Sales, EUR billion, 2008–2018 .............................................................................................. 18 Table 2: Key Hypermarkets, Supermarkets and Hard-discounters in Italy ..................................................................... 30 Table 3: Key Duty-Free retailers in Italy ......................................................................................................................... 31 Table 4: Major financial deals, 2013–2014 .................................................................................................................... 42 Table 5: Italy Overall Retail Sales (EUR bn), by Category Group, 2008–2013 ............................................................... 48 Table 6: Italy Overall Retail Sales Forecast (EUR bn), by Category Group, 2013–2018 ................................................ 49 Table 7: Italy Overall Retail Sales (USD bn), by Category Group, 2008–2013 ............................................................... 50 Table 8: Italy Overall Retail Sales Forecast (USD bn), by Category Group, 2013–2018 ................................................ 51 Table 9: Italy Overall Retail Segmentation (% value), by Category Group, 2008–2018 .................................................. 52 Table 10: Italy Overall Retail Sales (EUR bn), by Channel Group, 2008–2013 .............................................................. 54 Table 11: Italy Overall Retail Sales Forecast (EUR bn), by Channel Group, 2013–2018 ............................................... 55 Table 12: Italy Overall Retail Sales (USD bn), by Channel Group, 2008–2013 .............................................................. 55 Table 13: Italy Overall Retail Sales Forecast (USD bn), by Channel Group, 2013–2018 ............................................... 56 Table 14: Italy Overall Retail Segmentation (% value), by Channel Group, 2008–2018 ................................................. 56 Table 15: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales (EUR mn), by Channel Group, 2008–2013 58 Table 16: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales Forecast (EUR mn), by Channel Group,

2013–2018 .................................................................................................................................................................... 59 Table 17: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales (USD mn), by Channel Group, 2008–2013 59 Table 18: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales Forecast (USD mn), by Channel Group,

2013–2018 .................................................................................................................................................................... 60 Table 19: Italy Apparel, Accessories, Luggage and Leather Goods Retail Segmentation (% value), by Channel Group, 2008–

2018 .............................................................................................................................................................................. 60 Table 20: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales (EUR mn), by Category 2008–2013 ... 62 Table 21: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales Forecast (EUR mn), by Category 2013–2018

..................................................................................................................................................................................... 63 Table 22: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales (USD mn), by Category 2008–2013 ... 63 Table 23: Italy Apparel, Accessories, Luggage and Leather Goods Retail Sales Forecast (USD mn), by Category, 2013–2018

..................................................................................................................................................................................... 63 Table 24: Italy Apparel, Accessories, Luggage and Leather Goods Retail Segmentation (% value), by Category, 2008–2018

..................................................................................................................................................................................... 64 Table 25: Italy Clothing and Footwear Retail Sales (EUR mn), by Channel Group, 2008–2013 ..................................... 66 Table 26: Italy Clothing and Footwear Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ...................... 66 Table 27: Italy Clothing and Footwear Retail Sales (USD mn), by Channel Group, 2008–2013 ..................................... 66 Table 28: Italy Clothing and Footwear Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ...................... 67 Table 29: Italy Clothing and Footwear Retail Segmentation, by Channel Group, 2008–2018......................................... 67 Table 30: Italy Clothing Retail Sales (EUR mn), by Product Sub-Category, 2008–2013 ................................................ 67 Table 31: Italy Clothing Retail Sales (EUR mn), by Product Sub-Category, 2013–2018 ................................................ 68 Table 32: Italy Clothing Retail Sales (USD mn), by Product Sub-Category, 2008–2013 ................................................ 68 Table 33: Italy Clothing Retail Sales (USD mn), by Product Sub-Category, 2013–2018 ................................................ 68 Table 34: Italy Footwear Retail Sales (EUR mn), by Product Sub-Category, 2008–2013 ............................................... 69 Table 35: Italy Footwear Retail Sales (EUR mn), by Product Sub-Category, 2013–2018 ............................................... 69 Table 36: Italy Footwear Retail Sales (USD mn), by Product Sub-Category, 2008–2013 ............................................... 69 Table 37: Italy Footwear Retail Sales (USD mn), by Product Sub-Category, 2013–2018 ............................................... 70 Table 38: Italy Jewelry, Watches and Accessories Retail Sales (EUR mn), by Channel Group, 2008–2013 .................. 72 Table 39: Italy Jewelry, Watches and Accessories Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ... 72 Table 40: Italy Jewelry, Watches and Accessories Retail Sales (USD mn), by Channel Group, 2008–2013 .................. 73 Table 41: Italy Jewelry, Watches and Accessories Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ... 73 Table 42: Italy Jewelry, Watches and Accessories Retail Segmentation, by Channel Group, 2008–2018 ...................... 73 Table 43: Italy Luggage and Leather Goods Retail Sales (EUR mn), by Channel Group, 2008–2013............................ 75 Table 44: Italy Luggage and Leather Goods Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ............. 75 Table 45: Italy Luggage and Leather Goods Retail Sales (USD mn), by Channel Group, 2008–2013............................ 76 Table 46: Italy Luggage and Leather Goods Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ............. 76 Table 47: Italy Luggage and Leather Goods Retail Segmentation, by Channel Group, 2008–2018 ............................... 76

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Table 48: Italy Books, News and Stationery Retail Sales (EUR mn), by Channel Group, 2008–2013 ............................ 78 Table 49: Italy Books, News and Stationery Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018.............. 79 Table 50: Italy Books, News and Stationery Retail Sales (USD mn), by Channel Group, 2008–2013 ............................ 79 Table 51: Italy Books, News and Stationery Retail Sales Forecast (USD mn), by Channel Group, 2013–2018.............. 80 Table 52: Italy Books, News and Stationery Retail Segmentation (% value), by Channel Group, 2008–2018 ................ 80 Table 53: Italy Books, News and Stationery Retail Sales (EUR mn), by Category 2008–2013 ....................................... 82 Table 54: Italy Books, News and Stationery Retail Sales Forecast (EUR mn), by Category 2013–2018 ........................ 83 Table 55: Italy Books, News and Stationery Retail Sales (USD mn), by Category 2008–2013 ....................................... 83 Table 56: Italy Books, News and Stationery Retail Sales Forecast (USD mn), by Category 2013–2018 ........................ 83 Table 57: Italy Books, News and Stationery Retail Segmentation (% value), by Category, 2008–2018 .......................... 83 Table 58: Italy Printed Media Retail Sales (EUR mn), by Channel Group, 2008–2013................................................... 85 Table 59: Italy Printed Media Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 .................................... 85 Table 60: Italy Printed Media Retail Sales (USD mn), by Channel Group, 2008–2013................................................... 86 Table 61: Italy Printed Media Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 .................................... 86 Table 62: Italy Printed Media Retail Segmentation, by Channel Group, 2008–2018 ...................................................... 86 Table 63: Italy Stationery and Cards Retail Sales (EUR mn), by Channel Group, 2008–2013 ....................................... 88 Table 64: Italy Stationery and Cards Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ......................... 88 Table 65: Italy Stationery and Cards Retail Sales Forecast (USD mn), by Channel Group, 2008–2013 ......................... 89 Table 66: Italy Stationery and Cards Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ......................... 89 Table 67: Italy Stationery and Cards Retail Segmentation, by Channel Group, 2008–2018 ........................................... 89 Table 68: Italy Electrical and Electronics Retail Sales (EUR mn), by Channel Group, 2008–2013 ................................. 91 Table 69: Italy Electrical and Electronics Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 .................. 92 Table 70: Italy Electrical and Electronics Retail Sales (USD mn), by Channel Group, 2008–2013 ................................. 92 Table 71: Italy Electrical and Electronics Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 .................. 93 Table 72: Italy Electrical and Electronics Retail Segmentation (% value), by Channel Group, 2008–2018 ..................... 93 Table 73: Italy Electrical and Electronics Retail Sales (EUR mn), by Category 2008–2013............................................ 95 Table 74: Italy Electrical and Electronics Retail Sales Forecast (EUR mn), by Category 2013–2018 ............................. 96 Table 75: Italy Electrical and Electronics Retail Sales (USD mn), by Category 2008–2013............................................ 96 Table 76: Italy Electrical and Electronics Retail Sales Forecast (USD mn), by Category 2013–2018 ............................. 97 Table 77: Italy Electrical and Electronics Retail Segmentation (% value), by Category, 2008–2018 .............................. 97 Table 78: Italy Communications Equipment Retail Sales (EUR mn), by Channel Group 2008–2013 ............................ 99 Table 79: Italy Communications Equipment Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 .............. 99 Table 80: Italy Communications Equipment Retail Sales (USD mn), by Channel Group 2008–2013 .......................... 100 Table 81: Italy Communications Equipment Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ............ 100 Table 82: Italy Communications Equipment Retail Segmentation, by Channel Group, 2008–2018 .............................. 100 Table 83: Italy Computer Hardware and Software Retail Sales (EUR mn), by Channel Group, 2008–2013 ................. 102 Table 84: Italy Computer Hardware and Software Retail Sales Forecast (EUR mn), by Channel Group Group, 2013–2018

................................................................................................................................................................................... 102 Table 85: Italy Computer Hardware and Software Retail Sales (USD mn), by Channel Group, 2008–2013 ................. 103 Table 86: Italy Computer Hardware and Software Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 .. 103 Table 87: Italy Computer Hardware and Software Retail Segmentation, by Channel Group, 2008–2018 ..................... 104 Table 88: Italy Consumer Electronics Retail Sales (EUR mn), by Channel Group, 2008–2013 .................................... 105 Table 89: Italy Consumer Electronics Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ..................... 106 Table 90: Italy Consumer Electronics Retail Sales (USD mn), by Channel Group, 2008–2013 .................................... 106 Table 91: Italy Consumer Electronics Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ..................... 107 Table 92: Italy Consumer Electronics Retail Segmentation, by Channel Group, 2008–2018 ........................................ 107 Table 93: Italy Household Appliances Retail Sales (EUR mn), by Channel Group, 2008–2013 ................................... 108 Table 94: Italy Household Appliances Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ..................... 109 Table 95: Italy Household Appliances Retail Sales (USD mn), by Channel Group, 2008–2013 ................................... 109 Table 96: Italy Household Appliances Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ..................... 110 Table 97: Italy Household Appliances Retail Segmentation, by Channel Group, 2008–2018 ....................................... 110 Table 98: Italy Photographic Equipment Retail Sales (EUR mn), by Channel Group, 2008–2013 ................................ 112 Table 99: Italy Photographic Equipment Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ................. 112 Table 100: Italy Photographic Equipment Retail Sales (USD mn), by Channel Group, 2008–2013 .............................. 113 Table 101: Italy Photographic Equipment Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ............... 113 Table 102: Italy Photographic Equipment Retail Segmentation, by Channel Group, 2008–2018.................................. 113

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Table 103: Italy Food and Grocery Retail Sales (EUR mn), by Channel Group, 2008–2013 ........................................ 115 Table 104: Italy Food and Grocery Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ......................... 116 Table 105: Italy Food and Grocery Retail Sales (USD mn), by Channel Group, 2008–2013 ........................................ 116 Table 106: Italy Food and Grocery Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ......................... 117 Table 107: Italy Food and Grocery Retail Segmentation (% value), by Channel Group, 2008–2018 ............................ 117 Table 108: Italy Food and Grocery Retail Sales (EUR mn), by Category 2008–2013 .................................................. 119 Table 109: Italy Food and Grocery Retail Sales Forecast (EUR mn), by Category 2013–2018 .................................... 120 Table 110: Italy) Food and Grocery Retail Sales (USD mn), by Category, 2008–2013 ................................................ 120 Table 111: Italy Food and Grocery Retail Sales Forecast (EUR mn), by Category 2013–2018 .................................... 121 Table 112: Italy Food and Grocery Retail Segmentation (% value), by Category, 2008–2018 ..................................... 121 Table 113: Italy Drinks Retail Sales (EUR mn), by Channel Group, 2008–2013 .......................................................... 123 Table 114: Italy Drinks Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ............................................ 123 Table 115: Italy Drinks Retail Sales (USD mn), by Channel Group, 2008–2013 .......................................................... 124 Table 116: Italy Drinks Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ............................................ 124 Table 117: Italy Drinks Retail Segmentation, by Channel Group, 2008–2018 .............................................................. 124 Table 118: Italy Household Products Retail Sales (EUR mn), by Channel Group, 2008–2013 ..................................... 126 Table 119: Italy Household Products Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ...................... 126 Table 120: Italy Household Products Retail Sales (USD mn), by Channel Group, 2008–2013 ..................................... 127 Table 121: Italy Household Products Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ...................... 127 Table 122: Italy Household Products Retail Segmentation, by Channel Group, 2008–2018 ........................................ 127 Table 123: Italy Packaged Food Retail Sales (EUR mn), by Channel Group, 2008–2013 ............................................ 129 Table 124: Italy Packaged Food Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ............................. 129 Table 125: Italy Packaged Food Retail Sales (USD mn), by Channel Group, 2008–2013 ............................................ 129 Table 126: Italy Packaged Food Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ............................. 130 Table 127: Italy Packaged Food Retail Segmentation, by Channel Group, 2008–2018 ............................................... 130 Table 128: Italy Personal Care Retail Sales (EUR mn), by Channel Group, 2008–2013 .............................................. 132 Table 129: Italy Personal Care Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ............................... 132 Table 130: Italy Personal Care Retail Sales (USD mn), by Channel Group, 2008–2013 .............................................. 132 Table 131: Italy Personal Care Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ............................... 133 Table 132: Italy Personal Care Retail Segmentation, by Channel Group, 2008–2018 ................................................. 133 Table 133: Italy Tobacco Retail Sales (EUR mn), by Channel Group, 2008–2013 ....................................................... 135 Table 134: Italy Tobacco Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ........................................ 135 Table 135: Italy Tobacco Retail Sales (USD mn), by Channel Group, 2008–2013 ....................................................... 136 Table 136: Italy Tobacco Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ........................................ 136 Table 137: Italy Tobacco Retail Segmentation, by Channel Group, 2008–2018 .......................................................... 136 Table 138: Italy Unpackaged Food Retail Sales (EUR mn), by Channel Group, 2008–2013 ........................................ 138 Table 139: Italy Unpackaged Food Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ......................... 138 Table 140: Italy Unpackaged Food Retail Sales (USD mn), by Channel Group, 2008–2013 ........................................ 139 Table 141: Italy Unpackaged Food Retail Sales Forecast (USD mn), by Channel, 2013–2018 .................................... 139 Table 142: Italy Unpackaged Food Retail Segmentation, by Channel Group, 2008–2018 ........................................... 139 Table 143: Italy Furniture and Floor Coverings Retail Sales (EUR mn), by Channel Group, 2008–2013 ...................... 141 Table 144: Italy Furniture and Floor Coverings Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ....... 142 Table 145: Italy Furniture and Floor Coverings Retail Sales (USD mn), by Channel Group, 2008–2013 ...................... 142 Table 146: Italy Furniture and Floor Coverings Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ....... 143 Table 147: Italy Furniture and Floor Coverings Segmentation (% value), by Channel Group, 2008–2018 ................... 143 Table 148: Italy Furniture and Floor Coverings Retail Sales (EUR mn), by Category, 2008–2013 ............................... 145 Table 149: Italy Furniture and Floor Coverings Retail Sales Forecast (EUR mn), by Category 2013–2018.................. 145 Table 150: Italy Furniture and Floor Coverings Retail Sales (USD mn), by Category, 2008–2013 ............................... 146 Table 151: Italy Furniture and Floor Coverings Retail Sales Forecast (USD mn), by Category 2013–2018.................. 146 Table 152: Italy Furniture and Floor Coverings Retail Segmentation (% value), by Category, 2008–2018 ................... 146 Table 153: Italy Floor Coverings Retail Sales (EUR mn), by Channel Group, 2008–2013 ........................................... 148 Table 154: Italy Floor Coverings Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ............................. 148 Table 155: Italy Floor Coverings Retail Sales (USD mn), by Channel Group, 2008–2013 ........................................... 149 Table 156: Italy Floor Coverings Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ............................. 149 Table 157: Italy Floor Coverings Retail Segmentation, by Channel Group, 2008–2018 ............................................... 149 Table 158: Italy Furniture Retail Sales (EUR mn), by Channel Group, 2008–2013 ...................................................... 151

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Table 159: Italy Furniture Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ........................................ 151 Table 160: Italy Furniture Retail Sales (USD mn), by Channel Group, 2008–2013 ...................................................... 151 Table 161: Italy Furniture Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ........................................ 152 Table 162: Italy Furniture Retail Segmentation, by Channel Group, 2008–2018 .......................................................... 152 Table 163: Italy Home and Garden Products Retail Sales (EUR mn), by Channel Group, 2008–2013......................... 154 Table 164: Italy Home and Garden Products Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 .......... 155 Table 165: Italy Home and Garden Products Retail Sales (USD mn), by Channel Group, 2008–2013......................... 155 Table 166: Italy Home and Garden Products Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 .......... 155 Table 167: Italy Home and Garden Products Retail Segmentation (% value), by Channel Group, 2008–2018 ............ 156 Table 168: Italy Home and Garden Products Retail Sales (EUR mn), by Category, 2008–2013 .................................. 158 Table 169: Italy Home and Garden Products Retail Sales Forecast (EUR mn), by Category 2013–2018 .................... 158 Table 170: Italy Home and Garden Products Retail Sales (USD mn), by Category, 2008–2013 .................................. 159 Table 171: Italy Home and Garden Products Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 .......... 159 Table 172: Italy Home and Garden Products Retail Segmentation (% value), by Category, 2008–2018 ...................... 159 Table 173: Italy Gardening and Outdoor Living Retail Sales (EUR mn), by Channel Group, 2008–2013 ..................... 161 Table 174: Italy Gardening and Outdoor Living Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ....... 161 Table 175: Italy Gardening and Outdoor Living Retail Sales (USD mn), by Channel Group, 2008–2013 ..................... 162 Table 176: Italy Gardening and Outdoor Living Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ....... 162 Table 177: Italy Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2008–2018 ......................... 162 Table 178: Italy Home Improvement Retail Sales (EUR mn), by Channel Group, 2008–2013 ..................................... 164 Table 179: Italy Home Improvement Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ....................... 164 Table 180: Italy Home Improvement Retail Sales (USD mn), by Channel Group, 2008–2013 ..................................... 165 Table 181: Italy Home Improvement Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ....................... 165 Table 182: Italy Home Improvement Retail Segmentation, by Channel Group, 2008–2018 ......................................... 165 Table 183: Italy Homewares Retail Sales (EUR mn), by Channel Group, 2008–2013.................................................. 167 Table 184: Italy Homewares Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ................................... 167 Table 185: Italy Homewares Retail Sales (USD mn), by Channel Group, 2008–2013.................................................. 168 Table 186: Italy Homewares Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ................................... 168 Table 187: Italy Homewares Retail Segmentation, by Channel Group, 2008–2018 ..................................................... 168 Table 188: Italy Music, Video and Entertainment Software Retail Sales (EUR mn), by Channel Group, 2008–2013 .... 170 Table 189: Italy Music, Video and Entertainment Software Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018

................................................................................................................................................................................... 171 Table 190: Italy Music, Video and Entertainment Software Retail Sales (USD mn), by Channel Group, 2008–2013 .... 171 Table 191: Italy Music, Video and Entertainment Software Retail Sales Forecast (USD mn), by Channel Group, 2013–2018

................................................................................................................................................................................... 172 Table 192: Italy Music, Video and Entertainment Software Retail Segmentation (% value), by Channel Group, 2008–2018

................................................................................................................................................................................... 172 Table 193: Italy Music, Video and Entertainment Software Retail Sales (EUR mn), by Category, 2008–2013 ............. 174 Table 194: Italy Music, Video and Entertainment Software Retail Sales Forecast (EUR mn), by Category 2013–2018 174 Table 195: Italy Music, Video and Entertainment Software Retail Sales (USD mn), by Category, 2008–2013 ............. 175 Table 196: Italy Music, Video and Entertainment Software Retail Sales Forecast (USD mn), by Category 2013–2018 175 Table 197: Italy Music, Video and Entertainment Software Retail Segmentation (% value), by Category 2008–2018 .. 175 Table 198: Italy Games Software Retail Sales (EUR mn), by Channel Group, 2008–2013 .......................................... 176 Table 199: Italy Games Software Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ........................... 177 Table 200: Italy Games Software Retail Sales (USD mn), by Channel Group, 2008–2013 .......................................... 177 Table 201: Italy Games Software Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ........................... 178 Table 202: Italy Games Software Retail Segmentation, by Channel Group, 2008–2018 .............................................. 178 Table 203: Italy Music and Video Retail Sales (EUR mn), by Channel Group, 2008–2013 .......................................... 180 Table 204: Italy Music and Video Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ............................ 180 Table 205: Italy Music and Video Retail Sales (USD mn), by Channel Group, 2008–2013 .......................................... 180 Table 206: Italy Music and Video Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ............................ 181 Table 207: Italy Music and Video Retail Segmentation, by Channel Group, 2008–2018 .............................................. 181 Table 208: Italy Sports and Leisure Equipment Retail Sales (EUR mn), by Channel Group, 2008–2013 ..................... 183 Table 209: Italy Sports and Leisure Equipment Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ...... 184 Table 210: Italy Sports and Leisure Equipment Retail Sales (USD mn), by Channel Group, 2008–2013 ..................... 184 Table 211: Italy Sports and Leisure Equipment Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ...... 185

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Table 212: Italy Sports and Leisure Equipment Retail Segmentation (% value), by Channel Group, 2008–2018 ......... 185 Table 213: Italy Sports and Leisure Equipment Retail Sales (EUR mn), by Category, 2008–2013 ............................... 187 Table 214: Italy Sports and Leisure Equipment Retail Sales Forecast (EUR mn), by Category 2013–2018 ................. 187 Table 215: Italy Sports and Leisure Equipment Retail Sales (USD mn), by Category, 2008–2013 ............................... 188 Table 216: Italy Sports and Leisure Equipment Retail Sales Forecast (USD mn), by Category 2013–2018 ................. 188 Table 217: Italy Sports and Leisure Equipment Retail Segmentation (% value), by Category 2008–2018 ................... 188 Table 218: Italy Sports Equipment Retail Sales (EUR mn), by Channel Group, 2008–2013 ........................................ 189 Table 219: Italy Sports Equipment Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 .......................... 190 Table 220: Italy Sports Equipment Retail Sales (USD mn), by Channel Group, 2008–2013 ........................................ 190 Table 221: Italy Sports Equipment Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 .......................... 191 Table 222: Italy Sports Equipment Retail Segmentation, by Channel Group, 2008–2018 ............................................ 191 Table 223: Italy Toys and Games Retail Sales (EUR mn), by Channel Group, 2008–2013.......................................... 193 Table 224: Italy Toys and Games Retail Sales Forecast (EUR mn), by Channel Group, 2013–2018 ........................... 193 Table 225: Italy Toys and Games Retail Sales (USD mn), by Channel Group, 2008–2013.......................................... 194 Table 226: Italy Toys and Games Retail Sales Forecast (USD mn), by Channel Group, 2013–2018 ........................... 194 Table 227: Italy Toys and Games Retail Segmentation, by Channel Group, 2008–2018 ............................................. 194 Table 228: Italy Value Retailers Sales (EUR mn), by Channel, 2008–2013 ................................................................. 196 Table 229: Italy Value Retailers Sales Forecast (EUR mn), by Channel, 2013–2018................................................... 197 Table 230: Italy Value Retailers Sales (USD mn), by Channel, 2008–2013 ................................................................. 197 Table 231: Italy Value Retailers Sales Forecast (USD mn), by Channel, 2013–2018................................................... 197 Table 232: Italy Value Retailers Segmentation (% value), by Channel, 2008–2018 ..................................................... 198 Table 233: Italy Value Retailers Sales (EUR mn), by Category Group, 2008–2013 ..................................................... 201 Table 234: Italy Value Retailers Sales Forecast (EUR mn), by Category Group, 2013–2018 ....................................... 202 Table 235: Italy Value Retailers Sales (USD mn), by Category Group, 2008–2013 ..................................................... 203 Table 236: Italy Value Retailers Sales Forecast (USD mn), by Category Group, 2013–2018 ....................................... 204 Table 237: Italy Value Retailers Segmentation (% value), by Category Group, 2008–2018 ......................................... 204 Table 238: Italy Cash and Carries and Warehouse Clubs Sales (EUR mn), by Category Group, 2008–2013 .............. 206 Table 239: Italy Cash and Carries and Warehouse Clubs Sales Forecast (EUR mn), by Category Group, 2013–2018 207 Table 240: Italy Cash and Carries and Warehouse Clubs Sales (USD mn), by Category Group, 2008–2013 .............. 208 Table 241: Italy Cash and Carries and Warehouse Clubs Sales (USD mn), by Category Group, 2013–2018 .............. 209 Table 242: Italy Cash and Carries and Warehouse Clubs Segmentation (% value), by Category Group, 2008–2018 .. 209 Table 243: , Italy Value, Variety Stores and General Merchandise Retailers Sales (EUR mn), by Category Group, 2008–2013

................................................................................................................................................................................... 211 Table 244: Italy Value, Variety Stores and General Merchandise Retailers Sales Forecast (EUR mn), by Category Group,

2013–2018 .................................................................................................................................................................. 212 Table 245: Italy Value, Variety Stores and General Merchandise Retailers Sales (USD mn), by Category Group, 2008–2013

................................................................................................................................................................................... 213 Table 246: Italy Value, Variety Stores and General Merchandise Retailers Sales Forecast (USD mn), by Category Group,

2013–2018 .................................................................................................................................................................. 214 Table 247: Italy Value, Variety Stores and General Merchandise Retailers Segmentation (% value), by Category Group,

2013–2018 .................................................................................................................................................................. 214 Table 248: Italy General Retailers Sales (EUR mn), by Channel, 2008–2013 .............................................................. 216 Table 249: Italy General Retailers Sales Forecast (EUR mn), by Channel, 2013–2018 ............................................... 217 Table 250: Italy General Retailers Sales (USD mn), by Channel, 2008–2013 .............................................................. 217 Table 251: Italy General Retailers Sales Forecast (USD mn), by Channel, 2013–2018 ............................................... 218 Table 252: Italy General Retailers Segmentation (% value), by Channel 2008–2018 .................................................. 218 Table 253: Italy General Retailers Sales (EUR mn), by Category Group, 2008–2013 .................................................. 220 Table 254: Italy General Retailers Sales Forecast (EUR mn), by Category Group, 2013–2018 ................................... 221 Table 255: Italy General Retailers Sales (USD mn), by Category Group, 2008–2013 .................................................. 222 Table 256: Italy General Retailers Sales Forecast (USD mn), by Category Group, 2013–2018 ................................... 223 Table 257: Italy General Retailers Segmentation (% value), by Category Group, 2008–2018 ...................................... 223 Table 258: Italy Convenience Stores (including Independents) and Gas Stations Sales (EUR mn), by Category Group, 2008–

2013 ............................................................................................................................................................................ 225 Table 259: Italy Convenience Stores (including Independents) and Gas Stations Sales Forecast (EUR mn), by Category

Group, 2013–2018 ...................................................................................................................................................... 226

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Table 260: Italy Convenience Stores (including Independents) and Gas Stations Sales (USD mn), by Category Group, 2008–

2013 ............................................................................................................................................................................ 227 Table 261: Italy Convenience Stores (including Independents) and Gas Stations Sales Forecast (USD mn), by Category

Group, 2013–2018 ...................................................................................................................................................... 228 Table 262: Italy Convenience Stores (including Independents) and Gas Stations Segmentation (% value), by Category

Group, 2008–2018 ...................................................................................................................................................... 228 Table 263: Italy Department Stores Sales (EUR mn), by Category Group, 2008–2013................................................ 230 Table 264: Italy Department Stores Sales Forecast (EUR mn), by Category Group, 2013–2018 ................................. 231 Table 265: Italy Department Stores Sales (USD mn), by Category Group, 2008–2013............................................... 232 Table 266: Italy Department Stores Sales Forecast (USD mn), by Category Group, 2013–2018 ................................. 233 Table 267: Italy Department Stores Segmentation (% value), by Category Group, 2008–2018 ................................... 233 Table 268: Italy Hypermarkets, Supermarkets and Hard-Discounters Sales (EUR mn), by Category Group, 2008–2013235 Table 269: Italy Hypermarkets, Supermarkets and Hard-Discounters Sales Forecast (EUR mn), by Category Group, 2013–

2018 ............................................................................................................................................................................ 236 Table 270: Italy Hypermarkets, Supermarkets and Hard-Discounters Sales (USD mn), by Category Group, 2008–2013237 Table 271: Italy Hypermarkets, Supermarkets and Hard-Discounters Sales Forecast (USD mn), by Category Group, 2013–

2018 ............................................................................................................................................................................ 238 Table 272: Italy Hypermarkets, Supermarkets and Hard-Discounters Segmentation (% value), by Category Group, 2008–

2018 ............................................................................................................................................................................ 238 Table 273: Italy Vending Machines Sales (EUR mn), by Category Group, 2008–2013 ................................................ 240 Table 274: Italy Vending Machines Sales Forecast (EUR mn), by Category Group, 2013–2018.................................. 241 Table 275: Italy Vending Machines Sales (USD mn), by Category Group, 2008–2013 ................................................ 242 Table 276: Italy Vending Machines Sales Forecast (USD mn), by Category Group, 2013–2018.................................. 243 Table 277: Italy Vending Machines Segmentation (% value), by Category Group, 2008–2018 .................................... 243 Table 278: Italy Other General and Non-Specialist Retailers Sales (EUR mn), by Category Group, 2008–2013.......... 245 Table 279: Italy Other General and Non-Specialist Retailers Sales Forecast (EUR mn), by Category Group, 2013–2018246 Table 280: Italy Other General and Non-Specialist Retailers Sales (USD mn), by Category Group, 2008–2013.......... 247 Table 281: Italy Other General and Non-Specialist Retailers Sales Forecast (USD mn), by Category Group, 2013–2018248 Table 282: Italy Other General and Non-Specialist Retailers Segmentation (% value), by Category Group, 2008–2018248 Table 283: Italy Specialist Retailers Sales (EUR mn), by Channel 2008–2013 ............................................................ 251 Table 284: Italy Specialist Retailers Sales Forecast (EUR mn), by Channel 2013–2018 ............................................ 252 Table 285: Italy Specialist Retailers Sales (USD mn), by Channel, 2008–2013 ........................................................... 253 Table 286: Italy Specialist Retailers Sales Forecast (USD mn), by Channel 2013–2018 ............................................ 254 Table 287: Italy Specialist Retailers Segmentation (% value), by Channel, 2008–2018 ............................................... 255 Table 288: Italy Specialist Retailers Sales (EUR mn), by Category Group, 2008–2013 ............................................... 257 Table 289: Italy Specialist Retailers Sales Forecast (EUR mn), by Category Group, 2013–2018................................. 258 Table 290: Italy Specialist Retailers Sales (USD mn), by Category Group, 2008–2013 ............................................... 259 Table 291: Italy Specialist Retailers Sales Forecast (USD mn), by Category Group, 2013–2018................................. 260 Table 292: Italy Specialist Retailers Segmentation (% value), by Category Group, 2008–2018 ................................... 260 Table 293: Italy Clothing, Footwear, Accessories and Luxury Goods Specialists Sales (EUR mn), by Category Group,2008–

2013 ............................................................................................................................................................................ 262 Table 294: Italy Clothing, Footwear, Accessories and Luxury Goods Specialists Sales Forecast (EUR mn), by Category

Group, 2013–2018 ...................................................................................................................................................... 263 Table 295: Italy Clothing, Footwear, Accessories and Luxury Goods Specialists Sales (USD mn), by Category Group, 2008–

2013 ............................................................................................................................................................................ 264 Table 296: Italy Clothing, Footwear, Accessories and Luxury Goods Specialists Sales Forecast (USD mn), by Category

Group, 2013–2018 ...................................................................................................................................................... 265 Table 297: Italy Clothing, Footwear, Accessories and Luxury Goods Specialists Segmentation (% value), by Category Group,

2008–2018 .................................................................................................................................................................. 265 Table 298: Italy Drug Stores and Health and Beauty Stores Sales (EUR mn), by Category Group, 2008–2013........... 267 Table 299: Italy Drug Stores and Health and Beauty Stores Sales Forecast (EUR mn), by Category Group, 2013–2018268 Table 300: Italy Drug Stores and Health and Beauty Stores Sales (USD mn), by Category Group, 2008–2013........... 269 Table 301: Italy Drug Stores and Health and Beauty Stores Sales Forecast (USD mn), by Category Group, 2013–2018270 Table 302: Italy Drug Stores and Health and Beauty Stores Segmentation (% value), by Category Group, 2008–2018270 Table 303: Italy Duty Free Retailers Sales (EUR mn), by Category Group, 2008–2013 ............................................... 272 Table 304: Italy Duty Free Retailers Sales Forecast (EUR mn), by Category Group, 2013–2018 ................................ 273

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Table 305: Italy Duty Free Retailers Sales (USD mn), by Category Group, 2008–2013 ............................................... 274 Table 306: Italy Duty Free Retailers Sales Forecast (USD mn), by Category Group, 2013–2018 ................................ 275 Table 307: Italy Duty Free Retailers Segmentation (% value), by Category Group, 2008–2018 ................................... 275 Table 308: Italy Electrical and Electronics Specialists Sales (EUR mn), by Category Group, 2008–2013 .................... 277 Table 309: Italy Electrical and Electronics Specialists Sales Forecast (EUR mn), by Category Group, 2013–2018 ..... 278 Table 310: Italy Electrical and Electronics Specialists Sales (USD mn), by Category Group, 2008–2013 .................... 279 Table 311: Italy Electrical and Electronics Specialists Sales Forecast (USD mn), by Category Group, 2013–2018 ..... 280 Table 312: Italy Electrical and Electronics Specialists Segmentation (% value), by Category Group, 2008–2018 ........ 280 Table 313: Italy Food and Drinks Specialists Sales (EUR mn), by Category Group, 2008–2013.................................. 282 Table 314: Italy Food and Drinks Specialists Sales Forecast (EUR mn), by Category Group, 2013–2018 ................... 283 Table 315: Italy Food and Drinks Specialists Sales (USD mn), by Category Group, 2008–2013.................................. 284 Table 316: Italy Food and Drinks Specialists Sales Forecast (USD mn), by Category Group, 2013–2018 ................... 285 Table 317: Italy Food and Drinks Specialists Segmentation (% value), by Category Group, 2008–2018 ..................... 285 Table 318: Italy Home Furniture and Homewares Retailers Sales (EUR mn), by Category Group, 2008–2013 ........... 287 Table 319: Italy Home Furniture and Homewares Retailers Sales Forecast (EUR mn), by Category Group, 2013–2018288 Table 320: Italy Home Furniture and Homewares Retailers Sales (USD mn), by Category Group, 2008–2013 ........... 289 Table 321: Italy Home Furniture and Homewares Retailers Sales Forecast (USD mn), by Category Group, 2013–2018290 Table 322: Italy Home Furniture and Homewares Retailers Segmentation (% value), by Category Group, 2008–2018 290 Table 323: Italy Home Improvement and Gardening Supplies Retailers Sales (EUR mn), by Category Group, 2008–2013

................................................................................................................................................................................... 292 Table 324: Italy Home Improvement and Gardening Supplies Retailers Sales Forecast (EUR mn), by Category Group, 2013–

2018 ............................................................................................................................................................................ 293 Table 325: Italy Home Improvement and Gardening Supplies Retailers Sales (USD mn), by Category Group, 2008–2013

................................................................................................................................................................................... 294 Table 326: Italy Home Improvement and Gardening Supplies Retailers Sales Forecast (USD mn), by Category Group, 2013–

2018 ............................................................................................................................................................................ 295 Table 327: Italy Home Improvement and Gardening Supplies Retailers Segmentation (% value), by Category Group, 2008–

2018 ............................................................................................................................................................................ 295 Table 328: Italy Music, Video, Book, Stationery and Entertainment Software Specialists Sales (EUR mn), by Category Group,

2008–2013 .................................................................................................................................................................. 297 Table 329: Italy Music, Video, Book, Stationery and Entertainment Software Specialists Sales Forecast (EUR mn), by

Category Group, 2013–2018 ....................................................................................................................................... 298 Table 330: Italy Music, Video, Book, Stationery and Entertainment Software Specialists Sales (USD mn), by Category Group,

2008–2013 .................................................................................................................................................................. 299 Table 331: Italy Music, Video, Book, Stationery and Entertainment Software Specialists Sales Forecast (USD mn), by

Category Group, 2013–2018 ....................................................................................................................................... 300 Table 332: Italy Music, Video, Book, Stationery and Entertainment Software Specialists Segmentation (% value), by

Category Group, 2008–2018 ....................................................................................................................................... 300 Table 333: Italy Other Specialist Retailers Sales (EUR mn), by Category Group, 2008–2013 ..................................... 302 Table 334: Italy Other Specialist Retailers Sales Forecast (EUR mn), by Category Group, 2013–2018 ....................... 303 Table 335: Italy Other Specialist Retailers Sales (USD mn), by Category Group, 2008–2013 ..................................... 304 Table 336: Italy Other Specialist Retailers Sales Forecast (USD mn), by Category Group, 2013–2018 ....................... 305 Table 337: Italy Other Specialist Retailers Segmentation (% value), by Category Group, 2008–2018 ......................... 305 Table 338: Italy Online Retailing Sales (EUR mn), by Category Group, 2008–2013 .................................................... 308 Table 339: Italy Online Retailing Sales Forecast (EUR mn), by Category Group, 2013–2018 ...................................... 309 Table 340: Italy Online Retailing Sales (USD mn), by Category Group, 2008–2013 .................................................... 310 Table 341: Italy Online Retailing Sales Forecast (USD mn), by Category Group, 2013–2018 ...................................... 311 Table 342: Italy Online Retailing Segmentation (% value), by Category Group, 2008–2018 ........................................ 311 Table 343: Italy Exchange Rate EUR–USD (Annual Average), 2008–2013 ................................................................. 312 Table 344: Italy Exchange Rate EUR–USD (Annual Average), 2014–2018 Forecasts................................................. 312 Table 345: Conlumino Retail Channel Definitions ........................................................................................................ 313 Table 346: Conlumino Retail Category Definitions....................................................................................................... 315

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