The Future of Packaged Media: Plastic Disks or Solid State/Brick & Mortar or Kiosks Moderator:...

The Future of Packaged Media:Plastic Disks or Solid State/Brick & Mortar or Kiosks

Moderator: Steven B. CohenCOO & CTO Raging River Corporation


2/17/2010 HPA Tech Retreat 2010: The Future of Packaged Media 2

Websites:www.redbox.com www.moviegallery.comwww.ncrentertainment.com www.blockbuster.comwww.dvdstation.com www.zoomsystems.comwww.sonic.com www.dvdnow.com www.ragingriver.com www.imozi.comwww.digiboo.com www.dvmatic.comwww.modsystems.com www.mixandburn.com www.polarfrogdigital.com www.mediaport.comwww.rimage.com www.primera.com

www.decellc.com

http://www.polarfrogdigital.com/

http://www.mediaport.com/

http://www.rimage.com/

http://www.primera.com/



Year VHS DVD Total

Studio Revenue in Billions $

1993 5.9 5.91997 9.8 9.82002 5.9 10 16.32003 4 15 18.92004 2.1 19 20.92005 0.6 21 21.42006 0.2 19 19.32007 0.1 18 17.9



Kiosks

2009 Video Rentals

2010 Video Rentals

Video Stores

KiosksVideo Stores

Dec. 31 (1 DAY) Kiosk Sales +2,000,000 units

80%70%

30%

20%



8 unit trial in Washington Dc in 2002

20,000+ kiosks in 2009



6¢/hr New Release

4¢/hr Back Catalogue

9¢/hr Bluray

1,000 DVD in Stock



Planning for 10,000+ kiosks by end of 2010



In 2010 up to 40,000 kiosks in play

DECE KeychestSDXC Cards

USB 3.0 Sticks



Ratnakur Lavu, CTO & SVP, Redbox

Franz Kuehnrich, VP Engineering, Redbox


Redbox History

2001 2002 2003 2004 2005 2006 2007 2008

Accelerated Growth (22k Kiosks)


The Secret – That is Not!


Convenience


Value Proposition


Exceptional Customer experience


Inside Redbox Technology


Final Thoughts – Disk has staying power




Tim Hogan, President, DVD Station

Brick &Mortar Digital+ = ?

Moore’s Law… for storage

Future of Packaged MediaKiosks vs. Brick & Mortar vs. Bits & Pipes


Jim Taylor, SVP & Chief Technologists, Sonic Solutions

Chairman, International Digital Media Alliance (IDMA)

DVD On Demand Scenarios


Enterprise manufacturing on demand (MOD)

Rapid, custom publishing of DVD titles

Retail managed recording (RMR)

On-demand DVD creation at point-of-purchase

Direct-to-consumer download and burn (CDB)

Download & burn MPEG-2 DVD’s and printable collateral at home on PC or set-top box

Protection for Premium Content


Recordable CSSEquivalent to replicated discsQflix

•Developed by Sonic and Pioneer•DVD Forum specification (“DVD Download Disc for CSS Managed Recording”)•Approved by all Hollywood studios

Anti-rip

Attempts to block ripping softwareMay not provide legal protection under DMCA

Digital copy

Managed copy

Digital locker

Managing the Transition to “Electronic” Media


EXAMPLES

Not just Long Tail -hit #2 on Amazon’s DVD sales chart!

Guaranteed “in stock.”

Custom-build your own DVD from a huge vault of

broadcast material

www.ina.fr

Use brick and mortar retail stores for

distribution/fulfillment

Summary


Online delivery will not become dominant for many years

-DVD and BD will be around for decades-Kiosks and MOD may be last bastion for packaged discs-Intriguing ways to hybridize kiosks and MOD with online delivery

Rapid growth should continue for years



Jens Horstmann, VP Entertainment Technology,NCR Entertainment



Planning for 10,000+ kiosks by end of 2010



In 2010 up to 40,000 kiosks in play

NCR Digital Music Solution

• Fast Download speeds on everyday devices

• Ideal for consumers who want to download without using the net or a credit card

• Over 5 million tracks now available

• NCR standalone digital music only kiosk

• Ideal for high traffic locations

A new offer that allows customers to download music albums, tracks and playlists quickly in-store at competitive digital prices.

The Future of Packaged Media




Steven B. Cohen, COO & CTO, Raging River Corporation



Developed first mobile, hard drive video players - 2003 DigEplayer product introduction

- 2004 DigEplayer was awarded

"IFE product of the year 2004” London, IPEC/LARA Annual Conference On Board 32 airlines, worldwide



•Best of Breed Technology Partners

•Custom technology solutions for clients

•Several Media formats available

•Flexible platforms enables migration to digital downloads

•Support for emerging platforms: Smartphones

eBook Readers Tablets



Best of Breed Technology Partners



Custom technology solutions for clients



Several Media formats available



Flexible platforms enables migration to digital downloads



Support for emerging platforms: Smartphones

eBook Readers Tablets



Multimedia Players and DRM



The Mo-DV content player is inexpensive to implement, self-contained and platform independent with cross-platform DRM for seamless content playback on most computers and cell phones.

Mo-DV Solution: Enabling Technology for Broadband and Mobile video



Mo-DV: a Cross-Platform Solution

Competition Proprietary OS/Handset: Windows Media Player, Actimagine, Nokia Multimedia Player, etc.Cross-platform: Adobe Flash Light, Java (smart phones only)Multiple video players required to support smart phonesDo not support feature phonesDRM scheme tied to deviceMust maintain multiple encodings per title – very costly!!

vsvs

Mo-DVSingle player works across most PCs, smart and feature phonesDRM tied to storage device and not the phone Content interchangeable across platforms/devicesOne encoding per title works across all small screens (feature and smart phones)One encoding per title works across all large screens (PCs, TVs, projectors).Dramatically simplified user experience



Content Distribution on Flash Media•Ultra Compact and Durable for Mobile Usage

•HD Video, no costly Blu-ray Drives Required

•HD Video streams directly from the card: No waiting time or large file management

•Memory cards perfect for netbook applications without optical drives

•Complete secure user experience with custom web integration, interactive•gaming, and video playback.



Easy to Implement Hardware Level Security

•Implementation only involves minor software modification to host

•ATP includes full technical support and SDK for this modification:

•In most cases only 300 lines of code to be added.

•SnS software implementation WON’T affect any other functionality of the host device or playback of unprotected content

•Compatible with all FAT/FAT32 Devices: microSD(HC), SD(HC), USB drives

• Can have both protected and unprotected content: USB with protected content PLUS free space



X-1 flash controller allows for a hidden, secure space in flash memory allowing you to store important data separated from the public space

This area can not be detected by the operating system. Hack free Virus free No more accidental deletes/formats Seamless processing preformed at hardware level Supported by all SD and USB form factors SIP Manufacturing Process, no tampering or chip swapping Hardware level security with easy implementation


2/17/2010HPA Tech Retreat 2010: The Future of

Packaged Media 65

DVD + Blu-ray + Downloads

Small Footprint: only 27’ across & 200 lbs.

Rich Features

Redefining Retail Economics

Optional Qflix MOD Solution

XIMD: Xona Instant Media Download USB3.0



Summary•Open software architecture: Plug in APIs

•Custom hardware Configurations

•Future proof media format capability

•Content delivered by combination of wireless, satellite and hard drive

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