The Future of Online Communication for Independent Garden Centers

kylelacy.com

kylelacy.com

www.kylelacy.com@kyleplacy

facebook.com/kyleplacy

kylelacy.commindframecampaign.org

kylelacy.com

#igc11

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SlideshareLink

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1 BillionTweets Sent a Week

source: Twitter.com

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182%increase in mobile users

using Twittersource: Twitter.com

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1200%in QR scanning from

May – Dec 2010

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250MMobile users on Facebook

source: Gartner 2010

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28.1 MGroupons sold in Q1

2011

Kyle

Change to a social sales stat - email or direct mail

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6.5 TrillionSMS messages sent

in 2010source: Informa telecoms and media

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26.2 M40-55 Females in the

United States on Facebook

Kyle

Change to a forsquare or groupon stat

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Kyle

Change to an image slide

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kylelacy.com

Kyle

Change to an image slide

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kylelacy.com

Kyle

Change to image slide make - We forget that the shift is to the customer / individual / person

kylelacy.com

kylelacy.com

8 TrillionText messages will be sent

in 2011

kylelacy.com

kylelacy.com

It is not about doing and saying things TO people

Kyle


kylelacy.com

It is about doing and saying things WITH

people

Kyle


kylelacy.com

kylelacy.com

Stop and Think

• What was the key takeaway from the conversation?

• What is the main barrier to change?• What will you do in the next 48 hours?

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The Next 48 Hours• List out your marketing initiatives

• How does each support your brand?• List out each piece of the sales life cycle

• How do I support each?

kylelacy.com

Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Company: MindFrameCampaign.org• Email: [email protected]• Phone: 1-765-610-5965

http://www.kylelacy.com/

mailto:[email protected]

mailto:[email protected]

The Future of Online Communication for Independent Garden Centers

Technology

Transcript of The Future of Online Communication for Independent Garden Centers