The Future of Museums - Digital as a dimension of everything by Marc Sands from Tate (UK)
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Transcript of The Future of Museums - Digital as a dimension of everything by Marc Sands from Tate (UK)
The Future of MuseumsDigital as a dimension
of everything
Carl Andre, Equivalent VIII 1966 © Carl Andre/VAGA, New York and DACS, London 2002
The Unilever Series: Olafur Eliasson 16 October 2003 - 21 March 2004 Turbine Hall, Tate Modern
Louise Bourgeois Maman 1999 North Landscape Tate Modern October 2007
The Unilever Series: Louise Bourgeois Maman 1999 12 May – December 2000 Turbine Hall, Tate Modern
The Unilever Series: Anish Kapoor Marsyas 2002, Turbine Hall, Tate Modern © Tate Photography
The role of museums through an analysis 40 leading UK museums and galleries Mission Statements
Exhibition & Museum Attendance Figures 2011THE ART NEWSPAPER, APRIL 2012
Exhibition & Museum Attendance Figures 2011THE ART NEWSPAPER, APRIL 2012
Exhibition & Museum Attendance Figures 2011THE ART NEWSPAPER, APRIL 2012
© Some rights reserved by Peewubblewoo
Digital Strategy 2013–15:
Digital as a dimension
of everything
1) Digital is not just a louder megaphone. It is a different way to do everything.
2) Where content, design and technology meet is where the magic happens. Collaboration is critical.
3) As digital permeates everything, boundaries between activities will continue to blur.
4) Once digital tools empower staff, radical openness will quickly follow. Tate will have many voices.
5) Digital is becoming normalised in our audiences’ lives. We can be the digital presence for art lovers.
Through embracing digital activity and skills across the organisation,
Tate’s ambition is to use digital platforms and channels to create
and nurture the most engaged arts community enjoying the richest,
deepest arts content found anywhere and to maximise the
associated revenue opportunities.
Through embracing digital activity and skills across the organisation,
Tate’s ambition is to use digital platforms and channels to create
and nurture the most engaged arts community enjoying the richest,
deepest arts content found anywhere and to maximise the
associated revenue opportunities.
Plan 1: Digitisation
http://www.armadillosystems.com/ttp_commercial/
TextText
Plan 2: Research publications
http://www.tate.org.uk/art/research-publications/camden-town-group
Plan 3: Digital gallery experiences
http://www.clevelandart.org/galleryone
Plan 4: Editorial centre
Through embracing digital activity and skills across the organisation,
Tate’s ambition is to use digital platforms and channels to create
and nurture the most engaged arts community enjoying the richest,
deepest arts content found anywhere and to maximise the
associated revenue opportunities.
Plan 5: Blogging across the organisation
http://www.tate.org.uk/context-comment/blogs/
Plan 6: Social media beyond marketing
http://tate-collectives.tumblr.com
Plan 7: Learning and social collections
Through embracing digital activity and skills across the organisation,
Tate’s ambition is to use digital platforms and channels to create
and nurture the most engaged arts community enjoying the richest,
deepest arts content found anywhere and to maximise the
associated revenue opportunities.
Plan 8: Paperless, self-service ticketing
Plan 9: Digital products and e-commerce
https://itunes.apple.com/gb/app/tate-etc.-magazine/id563240421?mt=8&ign-mpt=uo%3D2
Plan 10: Multimedia tours to users’ devices
http://www.mona.net.au/theo/
Plan 11: Digital fundraising
http://www.indiegogo.com/teslamuseum
Plan 12: Customer relationship management
Through embracing digital activity and skills across the organisation,
Tate’s ambition is to use digital platforms and channels to create
and nurture the most engaged arts community enjoying the richest,
deepest arts content found anywhere and to maximise the
associated revenue opportunities.
Plan 13: Staff skills and engagement
https://digitalscholarship.jux.com/668322
Plan 14: New ways of working and collaborating
Plan 15: Governance, leadership and management
Key performance indicators
Content
VisitsRepeat visitsDepth of journeyDwell time
Community
CommentsReuseSharesFollowers
Revenue
SalesCustomer dataDonationsEfficiency savings
Through embracing digital activity and skills across the organisation,
Tate’s ambition is to use digital platforms and channels to create
and nurture the most engaged arts community enjoying the richest,
deepest arts content found anywhere and to maximise the
associated revenue opportunities.
Carl Andre, Equivalent VIII 1966 © Carl Andre/VAGA, New York and DACS, London 2002