The Future of Mobile by Andy Grignon
-
Upload
startup-grind -
Category
Business
-
view
206 -
download
1
Transcript of The Future of Mobile by Andy Grignon
A N D Y G R I G N O N / S T A R T U P G R I N D 2 0 1 3
The Future of Mobile
Who is this guy?Apple for 10+ years
Dashboard, iPod, iPhone
Started webOS at Palm
Founder at Quake Labs
Andy [email protected]
What’s the future of mobile?(i.e., how do you get an edge)
Where do you develop?
300 MillionTablets
1 BillionSmart Phones
FutureDevices
A single investment in a proprietary API or platform is bad news.
‘The’ device is dead.
Market ShareUsers vs. Devices
‘The’ device is dead.
Which numbers are you going to chase?
Are you judging the quantity of devices or the quality of users?
Psychographic, demographic andethnographic research is likely unavailable
Market ShareUsers vs. Devices
Think about the overhead of each test, maintain and publish process
Platformize your product to become agile across devices
When your phone, watch, and toilet are all connected, the OS isn’t relevant. It’s the Internet of Things where services matter
Dev EnvironmentTest, Build & Develop
‘The’ device is dead.
Market ShareUsers vs. Devices
How do you become visible in the app store?
Competitive positioning ultimately turns into a feature race
You are ultimately commoditized as a stand-alone app
Dev EnvironmentTest, Build & Develop
MarketabilityApp Commoditization
‘The’ device is dead.
Make it human.
Address New UsersWalmart Smartphone!
Avoid Silicon ValleyThink Globally
Embrace DesignArt and Science
Make an essential product. Build an avid following.
Give yourself a way to grow.
Services are more profitable than apps.
Make it essential.
Make it Useful
Deliver real valueKeep it simple
Focus on Value
Save vs waste timeSave vs spend money
FacebookWords with Friends
PandoraSkype
The Weather Channel
What’s the future of mobile?
What’s the future of mobile?
Lots of devices and platforms. Make it easy to be on all of them.
Build products for humans that work well and add value.
Create a service that keeps them coming back.