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The Future of Marketing (Told by You) #futuremktg
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Transcript of The Future of Marketing (Told by You) #futuremktg
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The Future of Marketing(Told by You)
@SamMelnickIDC CMO Advisory Service
As analysts, we get asked about the Future of Marketing…
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… And we work hard to make sure we have
pretty darn good
answers…
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…But sometimes we need a bit of help from our friends…
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…So, we asked you (senior marketers)
to compose a tweet about the future of marketing…
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…And here’s what you had to say…
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“Digital marketing gives you the ability to target your message to
a segment of one”
@ValaAfshar (Vala Afshar) CMO - @ExtremeNetworks
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 8
“Techies and data
geeks take over the
marketing department
. It is no longer
about the 4 Ps.”
Kristen Petersen, Director Demand Center Marketing
Ops - @F5Networks
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“Digital marketing is not what it's about. It's
about marketing in the digital
age”
@Nickpanayi (Nick Panayi), Director, Global Brand & Digital Marketing
- @CSC
“The buyer is
in charge, the brand owes them a story and a surprise”
Duane Schulz, VP Corporate Marketing
- @XeroxCorp
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“Renting attention is easy.
The future of marketing will belong to brands who invest time & brain power into earning customers' attention.”
@Mvolpe (Mike Volpe), CMO
- @Hubspot
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“TraditionalDigital.
SilosConverged.
OutboundInbound.
Art&CopyCode&Data.
RigidAgile.
AgencyIn-House”
CommunicationsExperiences.
@chiefmartec (Scott Brinker), CTO
- @IonInteractive
“Marketing: Still about helping
customers meet their needs”
@gregestes5 (Greg Estes), VP Marketing - @NVIDIA
“Have you invested in Data Science in 2014? Because you will #marketingprediction”
@kaykas (Jascha Kaykas-Wolff), CMO
- @BitTorrent
“What you are doing today is not good enough for tomorrow.”Rich Goldman, VP of Corporate
Marketing & Strategic Alliances - @Synopsys
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“Not sure what's next in
marketing?
Try, measure, make mistakes, use insights to
guide the future #marketingoperation
s”@MayerBecker (Mayer Becker), Head of Global Marketing Operations - @NCRCorporation
“Simplicity is the key!!!”
Thimaya Subaiya, Sr. Director Marketing Strategy – @salesforce
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential
“Give the buyer what they want, when they need it. Everything else is noise”
@mtihista (Maia Tihista), Sr Director Global Marketing – @flexerasoftware
“#TotallyDigitalizedExperience”
Alexander Erofeev, CMO - @kaspersky
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 20
“Drink a little inbound
marketing kool aid, but follow it with
a well-balanced ABM
meal. You‘ll thank me
later”
@jwhatcott (Jeff Whatcott), CMO
- @Brightcove
“The future of marketing is now. Everything we wished to know about
customers, we do…
…the challenge? leveraging at scale.”
@Pam_Boiros (Pam Boiros), VP Corporate Marketing - @Skillsoft
“The future of marketing will
be built by creating
Seamless Experiences through a
unified view of the customer”
@LaurenV (Lauren Vaccarello), VP Marketing
- @AdRoll
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“The future of marketing is convenient and personal for the buyer and predictive for the
marketer”
@HeidiBullock (Heidi Bullock), Sr Director Marketing
- Marketo
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 24
“Marketing will own the
buyer's journey.
Sales will manage the transaction.
”
Jeff Thayer, VP Marketing Operations
- @InformaticaCorp
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“The business of Marketing
is a science...…
delivered as an art”
@danielcfng (Daniel Ng), Sr Director of Marketing – @CommVault
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“#Customer Obsession is
king”@JeffMMorris (Jeff Morris),
VP Product Marketing - @gooddata
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 27
“You market to people.Figure out how to help them and
they will come”
@LindaHecht (Linda Hecht), CMO - ESRI
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#FutureMKTNG
@SamMelnick
What is your vision of the future of marketing?
Join the conversation on Twitter:
Thank You!