Future of Online Marketing? ni. Online Marketing is the Future!
The Future of Marketing
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Transcript of The Future of Marketing
THE FUTURE OF
!"r#$%&'(as foretold by Dharmesh Shah@dharmesh#FutureOf
“It has become appallingly obvious that our technology has exceeded our
-Albert Einsteinhumanity.”
He said that even
BEFORE all of this existed…
he was a genius.Turns out,
(Even beyond that whole relativity thing).
Today, it wouldn’t take a theoretical physicist to tell us that most marketing is
PRACTICALLY USESLESS.
Now, we can just check our email
Now, we can just check our phone
Now, we can just check our television
Now, we can just check our mailbox
*Did you know that
100%of people hate spam?
*Sort of a fact.
C!e on friends, we’re better than that.
I think I have the
SECRETbut first this…
commercial break!
just kidding
The future of marketing isn’t a race…
...to be the flashiest.
...to be the loudest.
...to finish first.
...to "pend the most money.
The future of marketingis about being HUMAN.
Click to tweet
hu·man na·ture
noun
1. The general psychological characteristics, feelings, and behavioral traits of
humankind, regarded as shared by all humans. (we’re all in this together)
1. The general psychological characteristics, feelings,
behavioral traits of humankind, regarded as shared
by all humans.
human nature
hu·man na·ture
noun
1. The general psychological characteristics, feelings, and behavioral traits of
humankind, regarded as shared by all humans. (we’re all in this together)
1. The general psychological characteristics, feelings,
behavioral traits of humankind, regarded as shared
by all humans.
human nature
this includes marketers
Humans don’t want a flyer.They want help going
HIGHER.
They don’t want to be flooded with emails. They want wind in their sails.
See, humans don’t remember the
PITCH.
They remember the experience.
Every touch point matters. From the first blog post they read, to the last support call they make.
If marketing is even going to have a future.
It needs to be about helping humans.
Here are 5 tips to helpkeep your marketing human.
Prospects are people first, business opportunities second. Email, call, and tweet accordingly.
1People, not prospects.
Open Your…Ears 2Your prospects and customers are tweeting, blogging, and sharing their thoughts on your company, product, and industry every single day. Listen up, you may learn a thing or two.
Take a Walk in Their Shoes3Next time you send an email or write a blog post, ask yourself “Would I want to read this?” If you, a human (presumably), find the message annoying, irrelevant, or pushy, chances are your recipient will too.
Nurture Your Relationships4As marketers, we need to offer our prospects support every step of the way with the right content, at the right time. ‘Always be guiding’ is the new ‘always be closing’.
Delightion5Delightion* means making people happy before, during, and, after they become customers. Customer satisfaction is old-school, customer delightion is the way of the future.
*you’ll see it in the dictionary one day.
Your customers are not ...
Twitter handles
Email addresses
Page views
Open rates
Your customers are ...
Parents
Impatient
Ambitious
Gardeners
Best Friends
Now, I have a favor to ask…
Next time you write an email
Next time you write a blog post
Next time you write a tweet
Next time you write a "ubject line
Next time you write a presentation
human hat.Put on your
Thank you.Want to learn more aboutmarketing to humans?
Check out this guide to lovable marketing.