The Future of Luxury
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The Future of Luxury Panel #8
description
The Future of Luxury. Panel #8. A Global Player In Our Industry. 97,500 employees including 5,800 R&D engineers and technicians. 320 sites located in 34 countries . Group revenues: €b18 with 5.1% Annual R&D investment : € b 1. 500 patents filed in 2012. We Make Stuff For Cars. - PowerPoint PPT Presentation
Transcript of The Future of Luxury
The Future of LuxuryPanel #8
A Global Player In Our Industryo 97,500 employees including 5,800 R&D
engineers and technicians
o 500 patents filed in 2012
o Group revenues: €b18 with 5.1% Annual R&D investment : €b1
o 320 sites located in 34 countries
We Make Stuff For CarsPadding
HeadrestCover
Mechanisms
Frames
Complete exhaust lines
Mufflers
Catalytic converters
Manifolds
Diesel particulate filter
Commercial vehicles
Composites
Modules
Plastic body panels
Cockpits
Acoustic modules
Door panels
Instrumentpanels
Decoration
Center consoles
B SegmentA Segment
MPV C/D SegmentC Segment
D/E Segment F/SUV Segment
And many others globally…
What is Luxury?The Future or Luxury
Webster says: : noun \ˈlək-sh(ə-)rē, -zh(ə-)rē\
: a condition or situation of great comfort, ease, and wealth
: something that is expensive and not necessary
: something that is helpful or welcome and that is not usually or always available
lux∙u∙ry
Luxury Products May: • Be expensive• Be rare or exclusive… elitist • Be an expression on individuality• Reveal authenticity and craftsmanship• Represent accomplishment• Be a measure of health and available time
Luxury• Is an emotional reaction to external sensory
information (confident, connected, inspired)• How one feels about a product or service
AND about themselves in an experience• Is subjective• Evolves
It is a Sensory Experience
It is a Sensory Experience
It is a Sensory Experience
In a restaurant the product we buy is not just “food”
Service
ColorsTasteSmell
Harmony
LightTouch
Comfort
Tableware
Atmosphere
Sound
Company
It is a Sensory Experience
Luxury is Subjective
Luxury Evolves
Stability Control
BMW 750L
Ford Focus ZX3
Adaptive Cruise Control
Mercedes S430
Ford Fusion SE
Mazda 6
Infiniti FX35
Volvo S80
Blind Spot Monitor
Lane Departure Warning
The Job of the Designer• Understand key brand design elements• Understand consumer needs and trends• Source materials• Innovate new solutions
To elicit emotions through sensory experiences
2020 MegatrendsChina LeadsEra of ChangeHuman
PlusOasisMeaningfu
l Premium
2020 Megatrends
China LeadsEra of ChangeHuman Plus
OasisMeaningful Premium
Authenticity of Materials
UltraPremium
OasisSeat
is a personal experience
The Future of Luxury
that connects all of the senses.
Design NOT the object,
Next step :
but the consumer experience.Design the emotional response
