The Future of Immersive Content by Henry Stuart
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THE FUTURE OF IMMERSIVE CONTENT Henry Stuart
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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)
Transcript of The Future of Immersive Content by Henry Stuart
THE FUTURE OF IMMERSIVE CONTENT Henry Stuart
GAIN PERSPECTIVE
CONTENTS
• My background • Why does immersive content matter? • Immersive content in the past • Immersive content in the present • Immersive content of the future
GAIN PERSPECTIVE
MY BACKGROUND - Henry Stuart
WHAT IS IMMERSIVE CONTENT?
• “A computer-simulated environment that can simulate physical presence in places in the real world or imagined worlds.” • Taking real-life offline moments online
TAKING OFFLINE ONLINE
GAIN PERSPECTIVE
WHAT’S HAPPENING NOW?
• Kick Starter !
• Gizmodo !
• APPS
GAIN PERSPECTIVE
WHY DOES IMMERSIVE CONTENT MATTER
1. Static content is not interactive !2. The rise of the tablet/smartphone !3. Vastly increased dwell times over traditional digital media !4. Interactive/immersive content is far more likely to go viral - novelty factor !5. Publishers actively looking for more unique/interactive content !6. Brands investing in digital innovation !7. Easily sharable, built for a social media savvy audience
IMMERSIVE CONTENT IN THE PAST
• What we expected… • What we got - ‘Virtual Tours’
iPix JAVA QTVR
GAIN PERSPECTIVE
IMMERSIVE CONTENT NOW
GAIN PERSPECTIVE
• Google !• 360 Photography
• Evian, Jaguar, Paddy Power, Twitter, Rolls-Royce… !• Virtual Tours/Interactive Mapping
• Westfield, Visit London, Sony Music, Sunseeker, Ideal Home Show… !• 360 Video/Live Streaming
• TopGear, St Paul’s Time-Lapse, London Rib Voyages, BMW, Wimbledon… !
• 360 CGI • Renault, Lexus, C4 Sarah Beeny…
!• GigaPixel Images
• Royal Wedding, Adidas, Red Bull…
THE FUTURE OF IMMERSIVE CONTENT
• VR Headsets - the Oculus Rift !• Second screen viewing !• Live streaming 360 video !• Other immersive products
GAIN PERSPECTIVE
GAIN PERSPECTIVE
FIVE THINGS TO TAKE AWAY
GAIN PERSPECTIVE
1. Immersive content is about to go mass market !2. Really enjoyable for the user !3. Big brands are investing in Immersive and enjoying success !4. Huge brand engagement potential !5. Easy and desirable to share
Thank You!
Say hello: [email protected] !Tweet us: @visualise360 !See the examples: visualise.com
GAIN PERSPECTIVE
