Monitoring and Driving Audience Engagement with Key Engagement Score - Kedge Business School
The Future Of Hybrid Blended Reality Kedge 10 2011 22
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Transcript of The Future Of Hybrid Blended Reality Kedge 10 2011 22
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The Future of
Hybrid and
Blended Reality
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Intentional & Conscious Evolution
We are moving beyond biological
evolution to “participatory
evolution” - creating the direction of our
growth.
We are becoming “Human +”
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Hybrid & Blended Reality?
The “meshing” of physical and virtual/digital
worlds, resulting in the evolution of humanity
and technology...
... impacting the way we govern, do business,
perceive social interaction, and shape
our world!
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Hybrid Reality is a Common Thread in Our Future Drivers of Change
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What the Future Will Do To Us
What We Will Do To the Future
Hybrid & Blended Reality is Changing Our “Futures Thinking Orientation.”
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From Consumers...
to Creators!
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Creating Our Social
Architecture:
Lifelogging, Datascaping,
Zetta!opping,Serious Gaming &
Mindjacking
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Hybrid/Blended Reality is making physical
touchpoints obsolete.
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Sci-Fi Becoming Sci-Reality
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Business is Moving Toward Augmented, Blended, and Hybrid Reality:
The New World of
Social Interaction,
“Virtual Place,” and F2F Business
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“VirFlex”Virtual Geography & Location Flexible Work Hours
+
What does this do to the concepts of “work,” “workplace,” & “business,” not to mention the idea of the “city?”
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The Gami"cation of Business
If "customer engagement" is the super metric
of the next decade, then
"gami"cation" is its elixir.
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Gaming to market products drive consumer
behavior, improve company culture, and can
change the world.
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World of Avatars
Telepresence & Robotics
Human-Machine-Avatar Interface
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Hybrid Reality is pushing a “Transhuman Age.”
(and vice-versa?)
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“Smart Cities” as Large-Scale Hybrid Ecosystems: Changing the Shape & Purpose of Business & Society
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including...
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... Near Field Communication
<Goodbye Credit Cards?>
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Society is moving from the all-encompassing concept of a “Universe”
to a “Multiverse”... and even to a “Metaverse.”
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Hybrid Reality is...
CreativeAdaptive
ImmersiveInnovative
“Meshworks”EvolutionaryCollaborativeTechnological
TransformationalSocial Architecture
... changing our world!
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Frank Spencer, Principal
KedgeForesight, Innovation, and Strategic Design
“Discover the Future... Create It Today!”[email protected]
912-660-6726