The Future of Google AnalyticsToday and Tomorrow

Trevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne

View the video on YouTube:http://www.youtube.com/watch?v=3KaHlt5pKSY

LORDOF

THE RINGS

Google Confidential and Proprietary

Agenda

• The Making of Google Analytics v5

• What’s New in Google Analytics v5

• The Future of Google Analytics

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The Making of Google Analytics v5

Google Confidential and Proprietary

“THIS ISN’T WORKING”

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GOOGLE ANALYTICS IS

GLOBAL

Four Engineers

Building features in v5

Summary: The Making of Google Analytics v5

Google Confidential and Proprietary 12

TAKING YOUR SITE FURTHER

UP AND TO THE RIGHT

Google Confidential and Proprietary

What’s New in Google Analytics v5

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View the video on YouTube:http://www.youtube.com/watch?v=Y14qGVW4n8A

It keeps coming

Web 1.0

Web 2.0

Make the Web Faster

Google Confidential and Proprietary

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Multi-Channel Funnels - Pilot

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Paid Search

Organic Search

Display Clicks

Social Networks

Affiliates

Email Marketing

Direct Visitation

Offline (via vanity URLs)

Conversions

Google Confidential and Proprietary

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Direct

Referrals

Social Media

Organic SearchPaid Search

Email

Display Ads

High Assist / Lead Ratio Low Assist / Lead Ratio

Conversion Driving or Assisting?

Google Confidential and Proprietary

Summary: What’s New in Google Analytics v5

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The Future of Google Analytics

Google Confidential and Proprietary

HELP THE

COMPANY

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Google Confidential and Proprietary

HELP THE

MARKETER

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AttributionSEOSocialMobileDisplay

Google Confidential and Proprietary

HELP YOU

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Summary: The Future of Google Analytics

Google Confidential and Proprietary

Summary

• The Making of Google Analytics v5

• What’s New in Google Analytics v5

• The Future of Google Analytics

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Google Confidential and Proprietary

What to do now?

1. Use GA v5

2. Give us feedback

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Thank you!Trevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne