The Future of DIY Fashion
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Transcript of The Future of DIY Fashion
Rebecca Low
The FuTuRe oF DIY FashIon
HYPOTHESIS
Giving direct access to creative design and production process will empower individuals
through collective collaborations while establishing a sense of belonging in a community
Rebecca Low
TRansPaRenCY & oPenness
Rebecca Low
Since the economic recession:
- people become more aware of how they spend their money - skepticism in behavior - people are not interested in luxury fashion - change of attitude creates a growing demand for:
FashIoneConoMY
transparency, uniqueness, quality and
craftsmanship from brands.Rebecca Low
The DIY Bloggers
- things can be done at home with old materials
- easily sharing information while acknowledging others non-authorship - free information - low cost - establishing connections between individuals and groups
T-shirt Restyle: (via Fine and Feathered)
11. Men’s Shirt into a Sundress: (via Brit + Co)
12. Pocket T-Shirt:. (via Oh the Lovely things)
COMMUNITY
ACKNOWLEDGEMENT
SELF-EXPRESSIONSHARING
ACCESSIBLECONNECTED
BRIT & Co.
Rebecca Low
DeMoCRaTIZaTIon
Rebecca Low
“... an instrument of personal liberation and freedom of expression, with the potential to flatten hierarchies, decentralize organizations and unleash collective creativity.”
At the roots of open sourcing in 1968, Doug Engelbart has a vision for the future of The Internet:
FashIon FoR aLL
Rebecca Low
The Pro-Am
- Kickstarter as platform involves everyone in process of creation
- raw tools for creation
- breaking the boundaries between professionals and amateurs - shift from consumer to prosumer where individuals in production process - concern for environment
Lumi’s tools for printing makes it easy to design or customize your own apparel
LuMI & KICKsTaRTeR
CO-COLLABORATION TOOLS SELF-EXPRESSION
ACCESSIBLEUSER-FOCUSEDRebecca Low
3D PRInTIng
Rebecca Low
3D printing is being used most heavily in the Maker culture and adds flexibility, versatility and ease to the process of creation:
- versatile use of materials (brass, stainless steel, gold, alumide, plastic, ceramic, polyamide, wood) - each printed piece can be easily customizable - production on-demand can help reduce waste by avoiding over production
- cost depends on material and amount of material being used
- Maker culture enthusiasts build their own 3D printers at home as hobby
FashIon TeChnoLogY
Rebecca Low
Rebecca Low
The Maker Culture
- Microsoft 3D Builder is a touchscreen app
MICRosoFT3D BuILDeR soFTWaRe
TOOLSPRODUCER ACCESSIBLEMODIFIABLE
- 3D Printing technology and customization
- design service providing high quality materials being tailored to your preference
- Kinematics is a jewelry collection designed by Nervous System specifically for people who already have 3D printers at home
NON-STANDARDIZATION TOOLSOPEN
SELF-EXPRESSION ACCESSIBLEMODIFIABLE
KIneMaTICs& neRVous sYsTeM
Rebecca Low
susTaInaBILITY
Rebecca Low
Fast Fashion (“NOTNESS” of DIY) is a reaction to the market based on trends with rapid turnover time. It has recently gained negative connotations due to environmental concerns.
- over-production of garments creates massive amounts of waste
- slow culture, craftsmanship are at forefront of consumers buying decisions and behavior
1 . 2 MILLION TONSof clothing went to landfill in
2005 in the UK alone.[[
]]13 MILLION TONS
of textiles generated anually in US.
Just 15% is recovered for reuse or recycling.
FashIon ConsuMPTIon
Rebecca Low
Reet Aus proposes changing the fashion cycle to enable sustainable mass production through UPCYCLING, exemplified through her own designed collection:
1. create waste mapping database to give designers overview of where, what type and quantity of textile waste being produced
2. provide manual or sharing platform of techniques for upcycling textile waste
3. an interactive platform/framework integrating elements to make direct communication possible between waste generators, designers and clients
ReeT aus
UPCYCLING COLLECTIVE DIRECT COMMUNICATION
SUSTAINABILITY TOOLS TRANSPARENCY
Reet Aus’ line introduces upcycling in mass-production at Beximco in Bangladesh. Each garment in the collection carries a label with a
unique calculation of the environmental impactRebecca Low
InsIghTs
oPenness
aCCessIBLITY
CoLLaBoRaTIon
eMPoWeRMenT
ideas are shared, information is downloadable, modifiable, results are undefinable and unpredictable
the act of creating and self-expression is for everyone
people are co-creators, co-producers, “genius” designer does not exist
people are culture creators, cultivate a slow culture, promote elimination of waste, sense of community & belonging
Rebecca Low
Rebecca Low
ReWeaRclothing that can be worn again is marketed worldwide as second-hand goods
Reusetextiles that are no longer suitable to wear are converted into other products
ReCYCLetextiles that can’t be reused get a new chance as textile fibres, or are use to manufacture products such as insulating materials for auto industry
eneRgYwhen rewear, reuse and recycle are not options, textiles are used to produce energy
H&M collaborates with DIY blogger Erica from “HonestlyWTFto feature a modified leather bag.
DIY& susTaInaBILITY
aCTIons
oPenness
aCCessIBLITY
CoLLaBoRaTIon
eMPoWeRMenT
elaborate on sharing and exposing truths about brand, increasing transparency in production chain
Empower individuals by nurturing consumer-consumer conversations while embracing their collective creative ownership over the H&M design and production process.{
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provide information and tools on digital platform such as app and reveal creative process to prosumers
give prosumers a place to give direct input together towards the brand by leveraging consumer-consumer conversations
produce and manufacture user-made designs to validate their contributions as co-creators
Rebecca Low
The FuTuRe oF DIY + h&M
Direct communication between brand and consumer is key to strengthening consumer’s brand
loyalty. The empowerment users receive from collectively creating and self-expressing should be embraced by inviting individuals into the world of
the H&M designer.
H&M can continue to be relevant and ahead of trends (ie. predicting color palettes or silhouettes)
the same way it is now while sharing these forecasts in real time, which also means being open to
sharing the same resources and tools to which only H&M’s designers currently have access.
If individuals will have the ability to produce their own garments in the future, what value will H&M add to the life of the future consumer? How will H&M sincerely remain relevant, especially amongst the DIY culture?
{{
Rebecca Low