The Future of ConversationsKya Sainsbury-CarterVP, Microsoft Advertising Global Partner Service

“The world and technology are once again transforming.”

“Computers may win at games, but imagine what’s possible when human and machine work together to solve society’s greatest challenges like beating disease, ignorance, and poverty.”SATYA NADELLA, CEO MICROSOFT

The future: Conversations• Natural language between people

and technology• Conversational canvas• Bots and agents

2000s: Mobile• Social• User download

apps from App Stores

1990s: Internet• Search• User “visits”

websites

1980s: PC• Desktop

Conversationsas a platform

The new platform

The new opportunity

More personal way to discover, access, and interact

Developers

Businesses

Individuals

1Humans

2Bots 3 billion

people use messaging and chat apps every day

3Personal digital assistants

Conversationsas a platform

Humans

Personal Digital

Assistants

INTELLIGENCE INFUSED

Bots in Conversational

Canvas

Nearly 1 billion users

WeChat/Weixin reached 697 million MAU by end of 2015

Average revenue per UU more than $7 per year*

Users in China spend 70 minutes per day on WeChat*

How your brands communicate with customers today

WebsiteApp

Building blocks for intelligent services

The Bing Knowledge Graph

Cognitive Services APIs

Microsoft Bot Framework

Rich Conversational Canvases

Cortana

What every brand should be doing now

Use the Bot Framework to write your bot once and run anywhere

Use Bing and Microsoft Cognitive Services to add conversation and intelligence to your bot

Think about how a bot can change your business for the better

Thank you!