In The Age Of Consumer Empowerment

MIEL VAN OPSTAL | 2016, FEBRUARY 4 THE FUTURE OF CONSUMER CONTENT CATERING SERVICES

VLCM.BE

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@coolz0r

Hello! :)

THE FUTURE OF CONSUMER CONTENT CATERING SERVICES

http://www.bbc.com/news/technology-34066941

IS THERE A LIMITTO PROCESS

AUTOMATION?

SALES STRATEGYAUTOMATIONISN’T A THING

NICHE & CRAFT SKILLSCOMPLEMENT AUTOMATED

CUSTOMER SUPPORT

WE ARE ARCHITECTS OF OUR OWN DEMISE

…and it will push us towards our survival

TOOLS DON’T CREATE ACTION,CLEAR STRATEGY AND EFFECTIVE

CONSUMER ENGAGEMENT DO

BRAND EXPERIENCEIS MORE IMPORTANT

THAN PRODUCTS

A TEAM OF INDUSTRY EXPERTSSUPPORTS A LEANER &

MORE AGILE MARKETING DPT

→ Data

→ Data

→ Personalization

THE BETS OFTHE BANKING

INDUSTRY

UNDERSTANDING PEOPLE,REASONING WITH THEM

CAN BE AUTOMATED

Virtual Agents, Video Concierge ServicesIntelligent Interactive (POS) Displays Smart Display Streaming NetworksUniversal Language - & Voice recognition technologiesDeep Learning & Artificial Intelligence

COMMUNITY MANAGERS SHOULDIDEALLY EVOLVE TO

CONVERSATIONAL CONTENT ADVISORS AND / OR CONVERSION & RETENTION CONSULTANTS

source

INVENTIVE COMMERCIALIZEDLEAN & AGILE NICHE SERVICES

CAPITALIZE ON SYSTEM GLITCHES

MOTIVATED CONSUMERS ACTIVELY HELP IMPROVE

YOUR BUSINESS PROCESSES

source

VIRTUAL SERVICES GOOGLE NOW AND AMAZON ALEXA

ARE CLOSER THAN YOU THINK

AMAZON ECHOIS A VIRTUAL CONCIERGE

READY FOR E-COMMERCE

source

source

source

HONEST IMMERSIVE BRANDEXPERIENCES WILL CREATE EMOTIONAL CONNECTIONS

The downsides to virtual reality, and the challenges for adoption, are well-documented and completely fair. source

HONEST IMMERSIVE BRANDEXPERIENCES WILL CREATE

MORE PROFOUND CONNECTIONS

source: linkedin / gaping void

WE PAY A LOT FORA FEW SECONDS

OF ATTENTION

With each email, we’re asking people to commit a measure of their time, and we try to be respectful of that.

Fabio Carneiro, MailChimp

source

WE’VE REACHED THE PEAKOF CONTENT MARKETING AND

ONLINE ADVERTISING

FACEBOOK HASA SOLID

BUSINESS MODEL

By the second half of 2015, Snapchat reached 15 percent of US Internet users older than 18, according to ComScore

“Youtube, Twitter, email, I was always on those platforms a year before they really exploded and I landgrabbed,”

“So why Snapchat? Because my intuition hasn’t failed me that often before.”

- Gary Vaynerchuk

source

SNAPCHAT IS THE TRUE, BARE, HONEST VERSIONOF THE FAKE FACEBOOK

http://www.businessinsider.com/snapchat-gets-4-billion-video-views-per-day-2015-9?IR=T

POWER OF APPSAND THE IM/CHAT

REVOLUTION

The customer journey decentralizes, becoming a series of non-linear mobile-centric micro-moments, mimicking everyday consumer activity and communication.

To reach mobile customers in each moment of truth requires new methodologies for search, advertising, content engagement, sales and support.

HYPERLOCAL CONTEXTUAL AND CONVERSATIONAL CONTENT WITH LIVE SUPPORT AND CONSUMER JOURNEY GUIDANCE

TO PURSUE CONVERSION AND ESTABLISHA SINCERE AND STRONG EMOTIONAL CONNECTION

THE ON-DEMAND ECONOMY WAS INITIATED BY AMOBILE FIRST APPROACH

Live streaming (video) continues to bring niche moments to life, interrupting streams everywhere, making conversations on demand a valuable form of engagement and entertainment.

source

https://www.facebook.com/Facebook360

source

https://www.wish.comsource

http://www.springwise.com/top-10-business-ideas-travel-tourism-12-months/

PEACEOF MIND

AS A SERVICE

• Take-Aways for Today

• Collecting and processing real-time analytics

• Owning the buffer zone between brands and customers

• Responsive customer - & conversion journeys

• Intelligent Data Management, Smart Data Collection

• Inbound marketing strategies

• From omni-channel to right-channel

• B2B, B2C, C2B & O2O

http://www.nytimes.com/2015/09/02/technology/personaltech/google-says-its-not-the-driverless-cars-fault-its-other-drivers.html?_r=0

HUMANS ARE THE

WEAKEST LINK

linkedin.com/in/mielvo

@coolz0r

+32 472 675 692

miel@wavelab.be

MIEL VAN OPSTAL

Much obliged!